Department of Education: Republic of The Philippines

Republic of the Philippines
Department of Education
COPYRIGHT PAGE
Learning Activity Sheet in ENTREPRENEURSHIP
(Grade 12)
Copyright © 2020
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
Regional Government Center, Carig Sur, Tuguegarao City, 3500
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Note: Practice personal hygiene protocol at all times. i

Table of Contents
Page
Competency
number
Discuss the relevance of the course ..................... 2
Explore job opportunities for Entrepreneurship as

a career ..................... 8
Recognize a potential market ..................... 16
Select the best product or service that will meet

the market need. ..................... 25
Recognize the importance of marketing mix in

the development of marketing strategy ..................... 33
Describe the Marketing Mix (7Ps) in relation to

the business opportunity ..................... 41
Develop a brand name ..................... 48
Note: Practice personal hygiene protocol at all times. ii

ENTREPRENEURSHIP
Name of Learner: ________________________ Grade Level: ______

Section: _______________________________ Score: ___________
LEARNING ACTIVITY SHEET
Background Information for Learners
Entrepreneurship is a practice and a process that results in one's creativity,

innovation and enterprise development and growth. It refers to an individual’s ability to
turn ideas into action by involving and engaging in socially-useful wealth creation
through innovative thinking and application to meet consumer needs using one’s own
labor, time, and ideas. Engaging in entrepreneurship shifts people from being “job
seekers” to “job creators”, which is critical in countries that have high levels of
unemployment. It requires a lot of creativity which is the driving force behind
innovation. “Entrepreneurship is the process of discovering new ways of combining
resources.”(Russell S. Sobel, 2002)
Learning Competency
Discuss the relevance of the course. (Quarter 1, Week 1)
Activity 1. Based from Sobel's point of view, combine the following items listed in
column A to items from column B the resulting word will be placed in column C.
Column A Column B Column C

cotton candy
fruit juice
peso internet
mineral water
banana que
Note: Practice personal hygiene protocol at all times.
1
2. Read the selection and try to answer the questions there after.
“Great things start from small beginnings.” This is probably one of the best
catchphrases to portray the victorious journey of self-made billionaire Lucio C.
Tan, who once worked as a janitor to put himself through college. As an individual
fueled by passion, hard work, and perseverance, Mr. Tan has become one of the
country’s richest men, with business interests spanning from banking, airline,
liquor, tobacco, real estate, and education, among others.
The now 85-year-old business tycoon was born in the province of Fujian
in China whose family moved to the Philippines in hope of better fortune when he
was still young. As the eldest among his siblings, the young Mr. Tan grew up with
a heavy responsibility on his shoulders to help provide for his family. He worked
his way through college studying Chemical Engineering at Far Eastern University
in Manila and started taking on different works to earn a living.
In one of his early jobs, Mr. Tan worked as a janitor in a cigarette factory.
As the owner saw his hard work, he was promoted as a tobacco cook, creating
and regulating the product mix, and assigned as a tobacco leaf dealer thereafter.
Using all the knowledge and experiences he acquired from his previous
jobs, Mr. Tan in 1966 opened his own cigarette company named Fortune Tobacco.
It became successful and was able to expand in the following years. In a span of
just nearly 15 years, the company turned to be the largest cigarette manufacturer
in the country.
At present, aside from being the chairman and chief executive officer of the
LT Group, Mr. Tan serves as the chairman of the Philippine Airlines, Inc.; Asia
Brewery, Inc.; Eton Properties Philippines, Inc.; MacroAsia Corp.; Fortune
Tobacco Corp.; PMFTC Inc.; Grandspan Development Corp.; Himmel Industries,
Inc.; Lucky Travel Corp.; PAL Holdings, Inc.; Air Philippines Corporation;
Tanduay Distillers, Inc.; The Charter House, Inc.; AlliedBankers Insurance Corp.;
Absolut Distillers, Inc.; Progressive Farms, Inc.; Foremost Farms, Inc.; and Basic
Holdings Corp. He also sits as a director of the Philippine National Bank.
Questions:
1. What were the challenges faced by Mr. Lucio Tan?
2. What are some of his achievements?
3. What made Mr. Lucio Tan successful?
4. If you were Mr. Tan, do you think you will be able to hurdle all the challenges
he had in the field of entrepreneurship during his younger years? Why?

Activity 3. Look at the pictures below, study the items illustrated.
Discuss the advantages of being an entrepreneur.
Activity 4
Directions: 1. Analyze the selection carefully and give your insights thereafter.
2. List down at least five (5) probable solutions to uplift the
economic standing of the man in the selection, cite to come up
with each solution.
A man sells fish balls along the street in a nearby university for almost
twenty years now. He had been using the same food cart where he uses the same
utensils, the same fish ball and sauce is still his main product and uses the same
strategy in selling his products. His life and lifestyle never changed, wakes up
as early as four o’clock early in the morning and goes home late in the evening.
Though his perseverance is very much unquestionable he is having a
hard time uplifting his life.

Activity 5
1. Make a list of entrepreneurial activities in your own community.

2. Observe if there are new and innovative products or services being offered.
3. Interview at least three entrepreneurs that has been in the business for
years.
4. How did these entrepreneurial activities evolved from their time of
operation?
Reflection
1. I learned that ___________________________________________________

______________________________________________________________
______________________________________________________________
2. I enjoyed most on _______________________________________________

______________________________________________________________
______________________________________________________________
3. I want to learn more _____________________________________________

______________________________________________________________
Answer Key:
Exercise 1
Column A Column B Column C
Cotton Candy Cotton Candy
Fruit Juice Fruit Juice
Peso Internet Pisonet
Mineral Water Mineral Water
Banana Que Banana que
Exercise 2
1. What were the challenges faced by Mr. Lucio Tan?
Ans. As a student Mr. Tan struggled in his financial needs, his family was
financially challenged
2. What are some of his achievements?
Ans. 1. Chairman and Chief executive officer of the LT Group
2. Chairman of the Philippine Airlines, Inc.
3. Asia Brewery, Inc.; Eton Properties Philippines, Inc.
4. MacroAsia Corp.; Fortune Tobacco Corp.
5. PMFTC Inc.; Grandspan Development Corp.
6. Himmel Industries, Inc.

7. Lucky Travel Corp.
8. PAL Holdings, Inc.
9. Air Philippines Corporation;
10. Tanduay Distillers, Inc.
11. The Charter House, Inc.
12. AlliedBankers Insurance Corp.
13. Absolut Distillers, Inc.
14. Progressive Farms, Inc.
15. Foremost Farms, Inc.
16. Basic Holdings Corp.
17. Director of the Philippine National Bank.
3. What made Mr. Lucio Tan successful?

Ans. Hard work, perseverance, focus, great responsibility
4. If you were Mr. Tan, do you think you will be able to hurdle all the
challenges he had in the field of entrepreneurship during his younger
years? What made you say that?
Ans. Yes, I look forward to make all considerable efforts to succeed in the field
of entrepreneurship with all the necessary help form my family and community.
Exercise 3
Ans. Employees work in fixed rates at fixed times in accordance with
their contract agreement or what the law so provides. Entrepreneurs
work in an indefinite time more working hours could also mean more
income for them so as to say that their income depends also greatly on
their hard work.
Exercise 4
Ans.1.The man can make an assessment of his business by studying
his other competitors.
2. Also the man can make a reflection of his strategies I selling for
the past years so as to improve if needed.
3. Make an assessment of his products and adjust to the needs of
the market.
4. Innovate his selling and marketing strategies like a more
appealing food cart, a more catchy business name or an
unconventional way to cook or prepare his products.
5. Study his environment: the market, SWOT analysis

Exercise 5
Sample Answer. A sari-sari store owner who offers piso wifi to
customers, while customers are browsing the net they buy their
snacks form the sari-sari store.
References:
2020 FORBES MEDIA LLC, https://www.forbes.com/profile/lucio-

tan/#f7455a450159
UNITED STATES DOCUMENTS,

https://documents.pub/download/entrepreneurship-as-a-career-option
https://www.google.com/search?q=employee+vs+entrepreneur+mindset&oq
=employee&aqs=chrome.1.69i57j69i59j0l6.6551j0j4&sourceid=chrome&ie=U
TF-8
Prepared by:
RUSKIN M. BUMATAY
Writer
Edited by:
ARMIDA G. GREGORIO
Senior High School Teacher III
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I
Division Quality Assurance Team
TESSIE J. MOLINA, PhD.

Principal III
CESAR TULIAO
Public Schools District Supervisor
6

ENTREPRENEURSHIP
Name of Learner: ______________________ Grade Level: ________

Section: _____________________________ Score: ____________
Entrepreneurs start new businesses and take on the risks and rewards of being
an owner. This is the ultimate career in capitalism - putting your idea to work in a
competitive economy. Some new ventures generate enormous wealth for the
entrepreneur. However, the job of entrepreneur is not for everyone. You need to be
hard-working, smart, creative, willing to take risks and get along well with people. You
need to have the heart, motivation and drive in order to succeed.
Entrepreneurs have many personalities. A number never finished college. Some

are fiery revolutionaries. Some are gentle souls with a good idea. Some are driven but
difficult. Some have grown-up in the most difficult circumstances imaginable -
emerging with enormous determination to strive for greatness. Others are pleasant,
personable and compassionate renegades. Generally, there will be a life event, key
motivator or a source of inspiration that causes a person to strike out on his own rather
than work inside a larger company. Sometimes it is cubicle fatigue or, worse, getting
fired. Other times it is an "aha moment" where an insight or innovation into how an
industry or business could be done differently arises. Sometimes it's a bad boss.
The possibilities in entrepreneurship are endless. The rewards can be high and
so are the risks, too. But, if you have the drive, creativity and the desire to be your own
boss, this career is meant very well for you.
Learning Competency
Explore job opportunities for Entrepreneurship as a career. (Week 2)
Activity 1
Tan was born to Chinese immigrant parents

from Fujian. He attended high school at Chiang Kai
Shek College and graduated from the University of
Santo Tomas with a degree in chemical engineering.
Tan had initially planned an ice cream parlor when he
founded Jollibee, then added dishes such
as hamburgers, french fries, and fried chicken.
TONY TAN CAKTIONG

Jollibee
Eduardo M. Cojuangco, Jr. is the Chairman of

the Board and Chief Executive Officer of the Company,
a position he has held since July 7, 1998. He is also the
Chairman of the Executive Committee of the Company.
He also holds the following positions in other publicly
listed companies: Chairman of the Board and Chief
Executive Officer of Ginebra San Miguel Inc.; and
Chairman of the Board of San Miguel Food and
Beverage, Inc. and Petron Corporation.
EDUARDO COJUANGCO JR.

San Miguel Corporation
At age 12, he and his family moved to the

Philippines, where his father set up a shop that sold
various household items. At his father's store, Sy helped
his father sell rice, sardines and other merchandise.
Following World War II, the store got obliterated along
with the rest of Manila. His family decided to return to
China, but Sy stayed in the Philippines where he
completed his secondary education at an institution now
known as the Chiang Kai Shek College and earned his
Associate of Arts degree in commercial studies at Far
Eastern University in 1950. While studying in school, he
Henry Tan Chi Sieng Sy Sr.
also learned how to speak in English and Filipino .[
ShoeMart
Directions
1. Study the set-up of the following entrepreneurs with their ventures and how they
excel in their chosen career.
2. You can use the following guide questions to study each entrepreneur.
a. What is the educational background of the entrepreneur?
b. Is the line of entrepreneurial activity congruent to the educational background or skill
of the entrepreneur? Why or Why not?
c. What are the common traits of the entrepreneurs?
d. Are the necessary skills in their chosen business learned or acquired? Explain.
e. Do they employ others in their business? Expand your answer.

Activity 2
Study the traits of an entrepreneur listed in the table below and honestly
rate yourself from a scale of one to five, 1 being the lowest and 5 being the
highest. Place a check mark for your desired rating.
Total points will tell you if you got what it takes to be an entrepreneur (Higher
points will have greater chances in the future career).
TRAITS RATING
1 2 3 4 5
Opportunity-seeking
Persevering
Risk Taking
Demanding for efficiency and quality
Information-seeking
Goal Setting
Planning
Persuasion and networking
Building self-confidence
Listening to others
Demonstrating leadership
TOTAL POINTS
Analysis
Result Interpretation
Score Meaning
< 28 pts Limited entrepreneurial qualities at the moment. It does not mean you are
not meant to be a businessperson. It only means that you should spend
more time preparing yourself to handle any problems you might face once
you start a business.
Between Average - there are gaps that need to be filled or improved upon.
29– 42 You might consider upgrading your knowledge or skills. Consider taking
some courses.
>42 Good entrepreneur - keep it up and continue to develop.
Activity 3
1. Based on your answers from the previous activity, list down the three (3)
traits you scored the highest.
2. Identify five (5) traits you scored the lowest.
3. Prepare an action plan on how to improve the three traits you scored the
lowest. You can follow the template given.

ACTION PLAN
Example
Identified Traits What you need What or who How will you
for to do to improve can help you identify your
Improvement success
Information I will have to be People and the If I can now
seeking more media. easily
responsible for distinguished
the information I those information
gathered, as either helpful
whether it is or not.
relevant or not.
Identified Traits What you need What or who How will you
for to do to improve can help you identify your
Improvement success
1.
2.
3.
4.
5.
Rubric for Scoring
RUBRICS FOR THE ACTIVITY

SPECIFIC ATTAINABLE MEASURABLE RELEVANT
Ideas are well- Realistic and Include The idea is aligned
defined and clearly achievable within measurable with the other
stated. the resources, indicators to track goals.
time, money, progress.
experience, etc.
you have.
25% 25% 25% 25%
10

Activity 4
“Business ideas are not business opportunities...unless they solve problems.”
1. Make a reflection of the statement above.
2. Search for the following persons in the internet. What did they solve?
3. In your own community, identify a problem that you think you can offer a solution.
https://www.google.com/search?q=case+study+on+entrepreneurship+ppt&sa=X&ved=2ahUKEwiq2pSngdbpA
hXDLqYKHRxKD-MQ1QIoAHoECAwQAQ&biw=1600&bih=789
Rubric for Scoring
RUBRICS FOR THE ACTIVITY

APPRENTICE BASIC LEARNED EXEMPLARY
No Concept of Little concept of Concept of Concept of
business. Lack of business. Lack of business is business is
necessary necessary maintained. maintained.
information. Ideas information. Ideas Necessary Necessary
are unorganized. are not sufficiently information information
Needs more time organized. Needs presented. Ideas presented. Ideas
to learn the a little time to are sufficiently are sufficiently
concept. learn the concept. organized and organized and
communicated. communicated
clearly and
concisely.
Less than 75 pts. 75 to 82 pts. 83 to 90 pts. 91 to 100 pts.
11

Reflection
1. I learned that ___________________________________________________

______________________________________________________________
______________________________________________________________
2. I enjoyed most on _______________________________________________

______________________________________________________________
______________________________________________________________

______________________________________________________________
Answer Key:
Exercise 1
1. a. TONY TAN CAKTIONG - Tony Tan Caktiong was from a poor family in China
who immigrated to the Philippines in hope that they may have a better life. His family
helped each other out, establishing a restaurant business in Davao which enabled
young Tony to study Civil Engineering in the University of Santo Tomas.
When he was 22, Caktiong decided to shell out P350,000 in an ice cream parlor
franchise. He opened Cubao Ice Cream House and Quiapo Ice Cream House. As their
business becomes more and more successful, they started to hire more people to help
them manage it. Two years later, he decided to serve hamburgers, fried chicken, and
spaghetti as people began to tell him that they don’t want to eat ice cream all the time.
It was then that they decided to rebrand and change their name to “Jollibee” as it
represents them as a company, and the people that they cater to – hardworking and
happy.
b. EDUARDO M. COJUANGCO JR. - Filipino, 80, is the Chairman and a non-
executive director of the Company, a position he has held since May 22, 2001, and
Chairman of the Company’s Executive Committee. He is also Chairman and Chief
Executive Officer of listed companies San Miguel Corporation and Ginebra San
Miguel, Inc. He is likewise the Chairman of listed company Petron Corporation, and
private companies ECJ and Sons Agricultural Enterprises, Inc. and the Eduardo
Cojuangco, Jr. Foundation, Inc.; and a Director of Caiñaman Farms, Inc. He was
previously Director of Manila Electric Company (February 2009 to May 2009). Mr.
Cojuangco attended the College of Agriculture, University of the Philippines, as well
as California Polytechnic College in San Luis Obispo, U.S.A. Among others, he was
conferred the Degree of Doctor of Economics Honoris Causa by the University of
Mindanao and the Degree of Doctor of Agri-Business Honoris Causa by the Tarlac
College of Agriculture.
c. HENRY SY SR. - Sy worked in his father's sari-sari store in Quiapo until after World
War II, when his father returned to China. Sy eventually went to school and obtained
an associate degree in commercial studies at the Far Eastern University.
In the 1950s, Sy ventured into the business of selling surplus boots. He eventually
opened ShoeMart in 1958 along Carriedo in Manila.
12

Exercise 2: Answers may vary.
Exercise 3: Answers may vary.
Exercise 4:
a. MARK ZUCKERBERG AND FOUNDING FACEBOOK
Zuckerberg and his friends Dustin Moskovitz, Chris Hughes and Eduardo Saverin
created The Facebook, a site that allowed users to create their own profiles, upload
photos, and communicate with other users. The group ran the site out of a dorm room
at Harvard University until June 2004.
That year Zuckerberg dropped out of college and moved the company to Palo Alto,
California. By the end of 2004, Facebook had 1 million users.
b. LARRY PAGE AND SERGEY BRIN.
No two tech executives are quite as enigmatic and private as Google co-founders The
two men, who started Google more than 20 years ago while computer science
graduate students at Stanford University, have hardly been seen or heard from in the
last half-decade or so, since restructuring the company to create Google parent
Alphabet and leaving Sundar Pichai in charge of a newly streamlined Google.
LARRY PAGE AND SERGEY BRIN ARE STEPPING BACK FOR GOOD
It’s a fitting end for two of the most mysterious tech leaders of a generation, who are
both exiting their company as it hovers near $1 trillion in market cap. But it’s also a
troubling time for Google. The search giant has faced increasing scrutiny from
employees, media organizations, activists, regulators, and lawmakers since Page and
Brin first stepped back in the summer of 2015. And many of those controversies are
problems of Page and Brin’s creation, either because the duo didn’t foresee the ways
in which Google could do harm or because they explicitly steered the company in a
direction that flouted standard corporate ethics.
In that context, it’s important to look back at the big moments in both men’s careers
and how the actions they took have had an outsized impact not just on the tech
industry, but on the internet and society itself. What Page and Brin have built will likely
last for decades to come, and knowing how Google got to where it is today will be an
important piece in the puzzle of figuring out where it goes in the future.
13

Reference
Book
PATHWAYS TO ENTREPRENEURSHIP, RAYMUNDO B. HABARADAS, DBA
TERESO S. TULLAO JR., PhD
Online sources
Security Bank Financial blog
https://www.securitybank.com/blog/how-they-did-it-5-inspiring-success-stories-of-
filipino-millionaires/
Entrepreneurship Traits
https://www.monster.com/career-advice/article/entrepreneur-traits
How to make an action plan
https://www.projectmanager.com/training/make-action-plan
30 Most Influential Entrepreneurs of all Time
https://www.incomediary.com/30-most-influential-entrepreneurs-of-all-time-2
Prepared by:
RUSKIN M. BUMATAY
Writer
Edited by:
ARMIDA G. GREGORIO
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I

Principal III
CESAR TULIAO
14

ENTREPRENEURSHIP
Name of Learner: _____________________________ Grade Level: _________

Section: ___________________________________ Date: _______________

Recognize a Potential Market
Background Information for Learner
As an entrepreneur, several factors should be given closer focus in order to

operate a business smoothly and productive. In running a business, is a task wherein
you as an entrepreneur, should be able to develop strong self-confidence and consider
yourself as risks taker. In business, there are times that the supply and demand are
imbalance especially at this time that the world is under pandemic due to the
unpredictable COVID 19. Commodities are insufficient thus resulting to price increase
which affect seriously the life status of every Filipinos. Since the world is fighting the
unseen, everything in the business venture are put in unfavorable situation which in
the end may cause bankruptcy. Market analysis is one of the most important thing to
consider when engaging into business. It is the process of gathering information about
a market within an industry. Your analysis studies the dynamics of a market and what
makes potential customers tick. Keep in mind that typically the risks associated with
growth opportunities increase as you move away from the products and markets you
know into products and markets that are new to you. Costs for researching and
developing new products and researching and penetrating new markets will also
increase
OPPORTUNITY RECOGNITION
Opportunity is a situation or occasion that makes it possible to do something that you
want to do. It is an exploitable set of circumstances with uncertain outcome requiring
a commitment or resources and involving exposure to risk.
S1. OPPORTUNITY SEEKING

• Entrepreneurs are innovative opportunity seekers. They have endless curiosity
to discover new or different ideas and see whether these ideas will work in the
market place.
• Entrepreneurs create value by introducing new products or services or finding
better way of making them
• These may include innovation in terms of product designs or addition of a new
product features to existing ones
• They may also tinker on improving their operational capability by employing new
technologies that will bring them greater efficiency and better economics
S2. OPPORTUNITY SCREENING
• Opportunity Screening is the process of cautiously selecting the best
opportunity. It is perhaps the most rigorous and yet, most important part of an
15

opportunity –driven entrepreneurship. It takes a lot of time, effort, and knowledge
to discern which among the potential opportunities uncovered would be the one
worth investing on or at least narrowing down the list to the few promising ones.
Learning Competencies with code

Recognize a potential market
• Analyze the market need
• Determine the possible product/s or service/s that will meet the need;`
• Screen the proposed solution/s based on viability, profitability, and customer
requirements
Week 3-6 TLE_ICTAN11/12PC-Ia-1
Activity 1. Word Search: Search different words related to Entrepreneurship

from the set of word puzzle below (15 points)
16

Activity 2 Product List. Enumerate at least 5 products and services offered in your
market place according to its importance to the community. Write your answer in the
table provided below (1 as the most important and 5 as the least important)
Products Services
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
Activity 3. Getting to know the market. Answer then following questions. Write your
answer on the space provided after each question.
1. Who are my potential customers?
__________________________________________________________________
2. What are my customers’ shopping and buying habits?
__________________________________________________________________
3. How large is my target market?
__________________________________________________________________
4. How much are potential customers willing to spend?
__________________________________________________________________
5. Who are my competitors?

__________________________________________________________________
6. What are my competitors’ strengths and weaknesses?
__________________________________________________________________
Activity 4 Opportunity Spotting and Assessment. Do an opportunity spotting and

assessment activity in your own locality or barangay. Identify the potential
opportunities from the given opportunity source. If there is no opportunity in a
particular source, indicate none. You may also repeat other opportunity sources.
Follow the given example.
Opportunity source Findings Potential product or

service
Demographics The number of college Cellphone/Load
students at business
Barangay Paradise is
increasing
1. Socio-cultural factor
2. Technological factor
3. Economic factor
17

4. Environmental or
ecological factor
5. Political Factor
6. Legal factor
7. Ethical factor
8. Demographic factor
Activity 5. Based on activity 3, determine the possible customer who will be availing
the product or service. Then rank it according to your most prioritized potential
product or service.
Potential product or Number of Is it possible It is Rank
service Possible to profitable? according
customers implement? to your
willingness
to push
through
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
18

Activity 6. Analyzing the Market Need
In order to prevent the COVID 19 from spreading in the Philippines, airports, and other
entry points all over the country has been provided with necessary equipment to
identify the persons coming from other places within the country carrying the virus.
However, there is no assurance yet that the spreading of virus can now be controlled
unless the people follow the guidelines prescribe by the Department of Health and
Inter-Agency Task Force (IATF). What do you think are the possible opportunities
presented by this threatening situation?
Compose a jingle depicting the possible products or services you wish to offer to the
community. Identify its advantages in choosing your products or services, the
customer requirements and the market segment who will be using your products or
who will be availing your services. Timeframe of the presentation is 3 to 7-minute
presentation.
Rubrics for Scoring

Group Name: _______________________________
Task Description: Students in assigned teams to create the task that details the
specific tasks for this activity. The presentation may either be video , jingle-making
depicting the possible products or services.
Criteria Exemplary Proficient Partially Unsatisfactory Points
Proficient
Introduction (12-15) (8-11) (4-7) (0-3)
(10 points) The The The The
introduction introduction introduction introduction
is compelling is clear and does not does not orient
and provides coherent create a the audience to
motivating and evokes strong sense what will follow.
content that interest in of what is to
hooks the the topic follow
viewer/reader
from the
beginning of
the
presentation
and keeps
the
audience’s
attention
Concept (15-20) (10-14) (5-9) (0-4)
(20 points) Has a clear Has a fairly Has Little effort has
picture of clear brainstormed been spent on
what they are picture of their brainstorming
trying to what they concept, but and refining a
achieve. are trying to ne clear concept.
Adequate achieve. focus has Unclear on the
description of Can emerged. goals and how
what they are describe Goals or final the activity will
trying to do what they product not be met.
19

and generally are trying to clearly
how their do overall defined
work will but has
contribute to trouble
the final describing
output how their
work will
contribute
to the final
output
Content/ (15-20) (10-14) (5-9) (0-4)
Organizatio The content Information The content The content
n exceeds presented does not lacks
(20 points) expected supports present clear information
clear what is stated being asked in
statement on being information. the activity.
what is being asked in the Some of the Information is
asked in the activity. supporting incorrect,
activity. The content information outdated, or
Information is does not incomplete.
presented in presented seem to fit in
a logical in the activity
manner. progression and not
of ideas connected in
and series
supporting
information
Total Points /50
Reflection
1. I learned that ___________________________________________________
______________________________________________________________
______________________________________________________________
2. I enjoyed most on _______________________________________________

______________________________________________________________
______________________________________________________________

______________________________________________________________
20

Reference/s
BATISAN, R., DIWA SENIOR HIGH SCHOOL SERIES: ENTREPRENEURSHIP,
DIWA LEARNING SYSTEMS INC., 2016
HABARADAS, R.B. & TULLAO, T.S. (2017). Entrepreneurship, Quezon City,

Phoenix Publishing House, Inc.
EWING MARION KAUFFMAN FOUNDATION, DETERMINE MARKET
POTENTIAL,06/04/2020,https://www.entrepreneurship.org/articles/2006/09/dete
rmine-market- potential
Link: en.wikipedia.org/encyclopedia/market-research
www.patriotsoftware.com
21

22
Activity 2 Product List. Enumerate at least 5 products and services offered in your market place according
to its importance to the community. Write your answer in the table provided below (1 as the most important
and 5 as the least important)
Products Services
1. Rice 1. Transportation
2. Food 2. Medical check up
3. Face Mask 3. Financial Institution Services
4. Alcohol/Disinfectants 4. Hair cut
5. Wifi 5. Construction Services
Activity 3. Getting to know the market
1. Who are my potential customers? High School Students
2. What are my customers’ shopping and buying habits? Typical millennial buying habits
3. How large is my target market? About 500 high school students
4. How much are potential customers willing tospend? 20 to 100 pesos
5. Who are my competitors? Existing Restaurants
6. What are my competitors’ strengths and weaknesses? Strength: They have already established their
business. Weakness: No innovation on the existing products
Activity 4: Possible answers
Opportunity source Findings Potential product or service
1. Socio-cultural Many young adults are now health Food supplement, vitamins, fitness
factor conscious. apparatus business.
2. Technological Many of the female students are Online selling of tripod or
factor fond of having selfies everyday. monopod, ring lights for best shots.
3. Economic factor There is a continuous increase on One stop shop offering low prices
the prices on the prices of but can still gain
commodities
4. Environmental Using plastic/disposable bag are Eco-bag business made light
or ecological factor now being lessened materials which are good to the
environment.
5. Political Factor The government offers a wide range Events place and catering services
of programs, seminars and
workshops.
6. Legal factor Unique and creative invitations have Digital arts and photography
been patronized and photo booths
are now trending
7. Ethical factor Many housewives want to serve Modern electrical household tools
their family better. and equipment
8. Demographic Parties everywhere like birthday, Catering services and tarpaulin
factor baptism, family gathering or class printing
reunion
Activity 5: Answers vary
Activity 6: Answers vary
ANSWER KEY
Prepared by:
JULITA BUCANEG
JEROME BELANGO
CHRISTEN JOYCE A. CONDE
Writers
Edited by:
ARMIDA G. GREGORIO
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I

Principal III
CESAR TULIAO
23

ENTREPRENEURSHIP
Name of Learner: _________________________________ Grade Level: ________

Section: _________________________________________ Score: _____________
OPPORTUNITY SEIZING

Opportunity seizing is the last step in opportunity spotting and assessment.
This is the pushing through of entrepreneurs with their chosen opportunity.
Entrepreneurs should make the best out of this opportunity, and they should exert
efforts and full dedication for the success of the new venture. The entrepreneur’s idea
can be any type of innovations listed here:
Innovation is the process of positively improving an existing product or service
which can be a key driver for economic growth. It is constantly changing, therefore,
products and services must also adapt to these changes.
Types of Innovation
1. Breakthrough innovation includes inventions, occur infrequently as these
establish the platform on which future innovations in an area are developed.
Examples are the Internet, the computer, or the airplane.
2. Technological innovation includes technological advancement of an existing
product or service which occurs frequently. Examples are wireless fidelity or
Wi-Fi, the laptop, or the jet plane.
3. Ordinary innovation occurs ordinarily which are commonly originating from
market analysis and technology pull instead of a technology push. This means
that the market has a strong influence in the implementation of an innovation.
Examples are unlimited internet plans of telecommunications companies, a
wireless mouse, and airbus for economical travelers.
How to choose or come up with a competing product or service?

1. Identify the main customer segments.
2. Differentiate product attributes and features of each of the competitors.
3. Determine the existing marketing practices of the various competitors.
4. Categorize the market preferences of consumers when it comes to the products
being offered.
24

Product Planning and Development Process
1. Idea Stage. This refers to the formation of the business ideas. It starts with
an entrepreneurial intent and proceeds with a development of a business idea
using logic and creativity.
2. Concept Stage. The refinement of ideas and visualization of an idea that can
serve as a business opportunity.
3. Product Development Stage. It is here where the business idea is
concretized with the production of a prototype.
4. Test Marketing Stage. At this phase, the product or service is introduced in
the market after a series of evaluation and feedback from potential customers.
Process of Opportunity Seizing

1. Crafting a positioning statement.
• The entrepreneur is advised to look at other competitors in the
marketplace.
• Customer profiling will come into the picture.
2. Conceptualizing the product or service offering.
• It is an idealized abstraction of the product or service to be offered to the
preferred market of the entrepreneur.
3. Designing, prototyping, and testing the product
• The entrepreneur must render the concept and translate it into its very
physical and very real dimension.
• Be ready for the actual testing by the entrepreneur and then, later on,
subject to testing by potential customers through FGD, surveys, product
demo sessions, etc.
• Assess how much resources are available.
4. Implementing, Organizing and Financing
• Choose correct technology
• Choose the right people
• Design the operating work flow
• Specify the systems and procedures
• Design the organizational architecture
Learning Competency with code
Select the best product or service that will meet the market need.
(CS_EP11/12ENTREP-0d-6)
25

Directions/Instructions:
Exercises 1. Supply the needed cell with the corresponding category of product or
service under each different types of innovation.
Ordinary Technological Breakthrough

Product or service
Innovation Innovation Innovation
Example: Vehicle Jeepneys Driverless car Medical car

1. Food
2. Clothing
3. Cellphone
4. Cosmetics
5. Beauty Salon/
Spa
Exercise 2. Take a walk around your community and list down things that you
find missing, annoying, disappointing, or irritating. Are there any business
opportunities that you have spotted? Choose two items from your list, and
identify the best product or service ideas that you can provide to address these.
Problems Encountered Product or Service to provide
26

Exercise 3: Given that you have already chosen the best product or service that you
will be offering, answer the following questions:
1. What is your proposed product?
2. What are the main customer segments?
3. What are the different products or service attributes and features of each of
the competitors?
4. How will you determine the existing marketing practices of the various
competitors?
5. Why should consumers buy your product or avail your service?
27

Exercise 4. Analysis of Competitors’ Products or Services
1. Choose an industry with several strong competitors. An example would be food
industry, footwear industry, or apparel industry.
2. Try to come up with an analysis as to the prices and quality of the products or
services.
3. Share your analysis with your classmates and/or teacher for critiquing and
improvement purposes.
Questions for Competitor COMPETITORS’ PRODUCTS OR SERVICES
Analysis Competitor Competitor Competitor Competitor
1 2 3 4
A. Main customer segment
1. Profile
2. Traits and characteristics
3. Buying behavior
4. Usage pattern
5. Image of product
6. Major motivation
B. Product attributes and
features
1. Materials used
2. Sizes available `
3. Colors
4. Designs, models, and
variations
5. Packaging
6. Weight
7. Ease of operation
8. Durability
9. Frequency of upgrades
10. Functionality
11. Others
C. Marketing practices
1. Marketing channels
2. Advertising and
promotions
3. Communication message
4. Prices and selling terms
5. Places and outlets
6. Market reach
D. Market performance
1. Sales volume
2. Sales trends
3. Best performing models,
variations
4. Worst performing
models, variations
28
Note: Practice Personal Hygiene protocols at all times.

E. Strengths of competitors’
products or services
F. Weaknesses of competitors’
products or services
G. Main value proposition of the
competitors’ product or
service
Exercise 5. You have been tasked to be a part of the project marketing team of a
certain business. Create a role play depicting the process of selecting the best product
or service which the market needs.
Rubric for Scoring

Criteria Exceptional Admirable (7) Acceptable (5) Attempted (1)
(10)
Understanding o Information is o Information is o Information is o Information is
of the Topic factual and factual and factual but inaccurate
(40%) accurate mostly somewhat o Presentation is
o Indicates a accurate accurate off topic
clear o Good o Fair
understanding understanding understating of
of the topic of topic the topic
Cooperation o Accepts ideas o Accepts most o Unwilling to o Group does not
(30%) of others, able ideas without compromise work together
to compromise negative o Few members o One person does
o All members comments, contribute all the work
contribute able to
compromise
o Some
members
contribute
Presentatio o Shows o Shows some o Unsure of o Portrayal stalls
n (30%) confidence confidence responsibility o Lacks
o Informative o Presents some o Somewhat information
o Entertaining; information informative o Audience bored
engages o Engages o Engages o Mumbles
audiences audience\can audience o Body language is
o Speaks loudly be heard intermittently lacking,
and clearly o Some use of o Hard to hear inappropriate
o Appropriate body language o Some
use of body movement
language
29

Reflection
1. I learned that ___________________________________________________

______________________________________________________________
______________________________________________________________
2. I enjoyed most on _______________________________________________

______________________________________________________________
______________________________________________________________

______________________________________________________________
References:
Batisa, R.S. (2016).Entrepreneurship, Makati City, DIWA Learning Systems, Inc.
Habaradas, R.B. & Tullao, T.S. (2017). Entrepreneurship, Quezon City, Phoenix
Publishing House, Inc.Morato, E.A. (2016). Entrepreneurship, Sampaloc, Manila,
Rex Printing Company, Inc.
30

31
Division Quality Assurance Team School Principal I
Public Schools District Supervisor LEILANIE F. GAYUMA
CESAR TULIAO
Head Teacher I
SHERRYLYN CABRERA
Principal III Senior High School Teacher III
TESSIE J. MOLINA, PhD. ARMIDA G. GREGORIO
Edited by:
Writer
JEROME M BELANGO
Prepared by:
Exercise 1: Possible answers
Ordinary Technological
Product or service Breakthrough Innovation
Innovation Innovation
Example: Vehicle Jeepneys Driverless car Medical car
1. Food Sweet corn Sweet corn in a cup Mais-con-yelo
with cheese
2. Clothing Printed T-shirt Rubberized printed T- T-shirt with thermal heat
shirt revealing print
3. Cellphone Camera phone 100 megapixel camera Eye infinity camera phone
phone
4. Cosmetics Lipstick Liquid Cheek and lip Long-lasting liquid cheek-lip
stick stick with Vitamin E
5. Beauty Salon/ Spa Eyebrow tattoo False eyebrow Permanent eyebrow
implantation implantation
Exercise 2: Possible answers
Problems Encountered in the community Product or Service to provide
The people have a hard time in paying their bills like, Provide a bayad center in the community using a free
electric bill, water bill, phone bills, etc. app like Paymaya or Gcash where online payments
can be done charging a minimal service charge so
that people will no longer go to town center to pay
their bills.
People are mindful of what food to eat for dine. Provide a movable talipapa business catering the
needs of the people.
Exercise 3: Answers may vary
Answer Key:
ENTREPRENEURSHIP
Name of Learner: ____________________________ Year Level: ___________

Section: ____________________________________ Score: _______________

IMPORTANCE OF MARKETING MIX
Marketing mix refers to the combination of elements that shape how a

business delivers value to its customers. It may also include packaging, positioning,
people, or other factors. For example, if a company is providing a service rather than
a product, there may be three additional P’s to consider: physical environment,
process and people. Price refers to how much the product is worth.
It is also a foundation model for businesses, historically centered on product,

price, place and promotion also known as the “4 Ps”, these are the key factors that
are involved in the marketing of good or services.
It is the right combination of the marketing tools enables the company to attract
as much profit as possible.
Six (6) Reasons to explain the importance of marketing mix:

1. It helps in a clean mix creation.
2. Marketing mix helps new product development.
3. It helps increase the product portfolio.
4. It is a guide to improve a business
5. It helps in differentiation.
6. Finally, it helps you being dynamic.
Marketing mix in marketing strategy

Product, price place and promotion. The marketing mix is the set of
controllable, tactical marketing tools that a company uses to produce a desired
response from its target market. It consists of everything that a company can do to
influence demand for its products.
The marketing mix is a significant tool for creating the right marketing strategy
and its implementation through effective tactics. It helps in determining which
marketing strategy is right for your organization.
The importance of marketing mix in the development of marketing strategies

is that all the marketing activities must be aligned to support marketing objectives.
Marketing mix extends beyond by examining the mix; you may identify a lever- a
single stand out element that will fuel the growth of your business.
It is important in the development plan because it is a model to help create the
right marketing strategy. This model is a useful guide for a company to implement
effective tactics to gain the most profit.
2

Note: The marketing mix strategy goes hand in hand in with positioning, targeting and
segmentation.
Learning Competency with the code:
Recognize the importance of marketing mix in the development of marketing

strategy. Week 7-9 TLE_ICTAN11/12EM-Ia
Activity 1
Search horizontally, vertically and diagonally for all the 20 words by encircling
the given terms below.
m a r k t i n G m i x p i c t a
t b e i n m a R a i e l l e o p
a u c t e p e a r l x h i o r t
r s o e o o r t k i m b e r l y
g i g e p r i c e c o n o m i s
e n n s o t a c t i c a l o v e
t e i e s a s R i n o m b e r s
i s z g t n p O n k m e m b e r
n s e m i c r s g p u n d e r s
g s d e v l o P m o n t e a s e
a e i n i o m R a p i c t u r e
m p s t o n o O p l a c e p e m
b t s a l g t f e e t a s r s e
l e l t p t i i m p i r a o l e
i m i i o i o t s a o r i m n t
c b k o s m n t t c n a m o r e
n u e n i e t c r k s m o t e y
g r s o t s u p a c k a g i n g
s g u t i d i i t a a r i o k m
m e p r o r o x e r r k m n o n
a r e r n m n c g s t e i c a n
l g p c i u e e i o o t t h b o
l e e e n e p r e m o e a t c h
r e c o g n i t s o n r n t r e
a e i o u b c s d e g s h o y t
1. marketing mix 8. Packaging 15. profit

2. importance 9. People 16. positioning
3. mix 10. Product 17. targeting
4. development 11. Price 18. segmentation
5. strategies 12. Place 19. customers
6. recognize 13. Promotion 20. marketing
7. business 14. tactical

Activity 2 ( ESSAY TYPE)
In your own words, answer briefly and correctly the following questions. (5pts each)
1. What is marketing mix and why is it so important in strategy formulation and

implementation?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
2. What does the marketing mix do in the marketing strategy?

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
3. How can the marketing mix build competitive advantage?

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
4. How does the marketing mix help a business?

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
5. Why do we need to recognize the importance of marketing mix in the development

of marketing strategies?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

Activity 3
Using the 4 P’s in the marketing mix how are you going to promote this
product? (20 points)
Place (P3)
Place (P3)
Promotion(P4)
Promotion(P4) Price (P2)
Product (P1)
Activity 4
Choose your own product and make an advertisement to promote using the
marketing mix.(25 points)
Marketing
Mix
(Picture of your
product)

Activity 5
Applying the concept of marketing mix in the development of marketing

strategy, choose a product and make a three- minute video clip advertisement.
Send your video clip via messenger/ email/ cd to your teacher.
Your video clip will be assessed base on this rubric:
Criterion Description
Content • Logical Content
(1-10 points) • Clarity of the topic
• Technical Content
• Documentary sources
Creativity • Originality
(1-10 points) • Technical resources
How did the video • Audio quality

communicate message (1-10 • Image quality
points) • Language and vocabulary
Setting the expected time (1-10 • The length of the video does not
points) exceed 3 minutes
Submission within the specified • Final submission is made on time
time (1-10 points)
Reflection
1. I learned that ___________________________________________________

______________________________________________________________
______________________________________________________________
2. I enjoyed most on _______________________________________________

______________________________________________________________
______________________________________________________________

______________________________________________________________

ANSWER KEY:
Activity 1.
m a r k t i n G m i x
t b e m a i
a u c p r x
r s o o k
g i g p r i C e
e n n s t a C t i c a l
t e i e a i
i s z g n n
n s e m c P g p
g d e v e l O p m e n t
n R p
t O p l a c e p
a F e r
t p I o
i o T s m
c o s t o
u n i C r t
s t u P a c k a g i n g
t i d t o
o e n
r n m g
p i e i
n R e
g s
Activity 2. Essay type:

1. Marketing mix is a significant tool for creating the right marketing strategy and its
implementation through effective tactics. The assessment role of your product,
promotion, price and place plays a vital part in the overall marketing approach.
2. Marketing mix is the set of controllable, tactical marketing tools that a company uses
to produce a desired response from its target market. It consists of everything that a
company can do to influence demand for its product. It is also a tool to help marketing
planning and execution.
3. Competitive advantage refers to factors that allow a company to produce goods or
services better or more cheaply that its rivals. These factors allow the productive entity
to generate more sales or superior margins compared to its market rivals.
Promotion is an important element of marketing mix strategy which could be improving
competitive advantage. The marketing element promotion in the marketing mix
strategy is important in orders to communicate the positioning to their customers and
market relationship.
4. Identifying and arranging the elements of its marketing mix allow a business to make
profitable marketing decisions at every level. These decisions help a business develop
its strength and limit its weaknesses and become a more competitive and adaptable
in its market.
7

5. We need to recognize the importance of marketing mix because it helps plan a
successful product offering, helps with planning, developing and executing effective
marketing strategies. Help determine whether the product or services is suitable for
your customers and help identify and understand the requirement of customers.
Place (P3)
Activity 3. Direct from apple phone
Sold by mobile phone
Networks most electronic retailers
Promotion (P4) Price (P2)

Widespread Launch PR Social Media £639-£879 depending on
Extensive online & other media configuration
advertising Discounted if bought with data
Product placement tariffs
Product (P1)
Advanced smartphone Leading-edge
performance high-res camera
Vast App ecosystem
Activity 4. Place (P3)

Direct from Ralph Lauren Bazar & Online
Price (P2)
Promotion (P4)
Widespread Launch PR Social
Media
Extensive online & other media
advertising
Product placement
Product (P1)
Polo Ralph Lauren polo-shirts

References
Books
Roberto Medina, Principles of Marketing. Revised Edition, 2008
Alsen, Karen Jan. Strategic Marketing. Singapore: McGraw-Hill, 2006
Gary and Philip Kotler. Marketing, An Introduction. Englewood Cliffs, New

Jersey: Prentice Hall 2006.
Hisrich, Robert D. , Michael Peters and Dean Shepard. Entrepreneurship

( International Edition). New York: McGraw Hill 2010
Websites:
The marketing Mix and 4P’s of Marketing-From Mind Tools.com.
https://wwwmindtools.com>newSTR_95
The Importance of Marketing mix in your growth strategy-Alexa blog.
https://blog.alexa.com>importance of marketing mix
6 reasons that explain the importance of marketing mix.

https://www.marketing91.com>importance of marketing mix
Prepared by:
EVANGELINE S. DANGARANG
Writer
Edited by:
ARMIDA G. GREGORIO
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I

Principal III
CESAR TULIAO

ENTREPRENEURSHIP
Name of Learner:____________________________ Grade Level:______________

Section:____________________________________ Score:___________________
THE 7P’s OF A MARKETING MIX
Services marketing are dominated by the 7P’s of marketing namely Product,

Price, Promotion, Place, Packaging, People, Positioning. The 7P framework is one
of the most popular framework for deciding a marketing strategy formulation to actual
implementation. The following form the marketing mix for services marketing, the first
4P’s being the core and the next 3P’s being the extended marketing mix.
⚫ Product is your core offering. This is “the thing” that will fulfill the needs of your
customer. Your product is faulty, everything else fails. The attributes of the
product, vis-a-vis the attributes offered by competing products and substitutes, are
important in estimating the competitive scenario for the marketing strategy
formulation.
⚫ Price has a lot of impact on the service buyer’s satisfaction level. Often, paying a
higher price makes a customer more satisfied. Price is often considered a proxy
for quality and vise-versa.
⚫ Promotion is the explicit communication strategy adopted by an enterprise to elicit

the patronage, loyalty, and support not only from its customers but also from its
other significant stakeholders.
⚫ Place often offers a different side of value (utility) to the customer. Closer to the
customer means higher probability of purchase. Place utility is important to
evaluate, for strategizing on the other 6P’s.
⚫ Packaging does not only refer to wrapper or container of the product. It can mean
the bundle of products or services that are put together to attract and delight
customers.
⚫ People the ultimate marketing strategy

The Marketing Efforts of people are organized at four level:
1. To create customer awareness
2. To arouse customer interest
3. To educate customers as they evaluate their buying choices
4. To close the sale and deliver the products.
10

Closing the sale demands that the products are:
a. Available
b. Adequate
c. Acceptable
d. Affordable
⚫ Positioning is a way the customers perceive the enterprise and its products or
services in their minds.

Describe the Marketing (7Ps) in relation to the business opportunity vis-à-vis:
Product; Place: Price; Promotion; People; Packaging; and Positioning (Quarter 1,
Week 7-9) CS_EP11/12 ENTREP- 0h-j-10.
Activity 1. Identification
Direction: Identify what is being asked or described in each statement on the 7P’s of
marketing mix.
1. ______________________ are crucial in service delivery. Intensive training for

your human resources on how to handle customers and how to deal with
contingencies is crucial for your success.
2. ______________________ is a tangible good or the intangible service that the
enterprise offers to its customers in order to satisfy their needs and to produce their
expected results.
3. ______________________ plays a role in the perception on the possible target
audience may have about your service. Many different promotional tools are often
used like internet advertisement.
4. _____________________ is where your product or service is actually sold.
5. _____________________ refers to the way your product or service appears from
the outside.
6. _____________________ it is how you are seen and thought about your
customers is the critical determinant of your success in a competitive marketplace.
7. ____________________ has a lot of impact on the service buyer’s satisfaction
level.
Activity 2. True or False
Directions: Write TRUE if the statement is correct, and FALSE if it is wrong.
__________1. People are the ultimate marketing strategy.

__________2. Packaging is the way costumers perceive the enterprise and
its product of service in their minds.
__________ 3. Positioning has an enterprise perspective, the enterprise scan
the market environment and decides to position itself with products that
specially address the needs of a chosen target market.
__________ 4. Products are not identified with their brand name to
distinguish them from other product in the market.
__________ 5. Place is where your product or service is actually sold.
11

__________6. One of the marketing efforts of people is to create customer
awareness.
__________ 7. Availability means that the customers can easily get the
product from their usual buying places.
__________ 8. Accessible means that the enterprise has the goods or
services on hand.
__________ 9. Adequate means the product meets the quality and delivery
specifications of the customer.
_________ 10. Affordability means the price and payment terms are right.
Activity 3. Sort it
Direction: Group and classify each given words below that corresponds to each P’s.
MARKETING MIX
Product Price Promotion Place People
Selling Price Appearance Warranty

Functionality Discounts Payment Arrangements
Sponsorships Advertising Public Relations
Activities
Distribution Channels Logistics Service Levels
Service Provided Attitudes Customer Service
Quality Message Price Matching
Services
Message Location Appearance
Packaging Credit Terms Media
Market Coverage Employee Potrayal
12

Activity 4. - Answer me…
Direction:
❖ Imagine you are in the management team for the launch of a Local Brand
Perfume here in the Philippines.
❖ Create an effective and integrated marketing mix for a Local Brand Perfume.
Product Price Place Promotion People Packaging Positioning

Suggestions e.g.- a e.g. e.g. “This e.g. make an
local target fragrance is strategic
brand consume a marketing
perfume rs - celebration tactics like
for millenial of femininity commercials
young women in all its on
women ranging aspects. It televisions.
23-39 gives every
years of women
age strength and
determinatio
n to fulfill
her dreams
and never
forget about
her real
personality”
Justification
Additional
factors to
consider
Activity 5.
Direction: ESSAY. Write your opinion or idea on the blanks provided.
Q1. What are the core benefits your product/service provides?

Ans:
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
Q2. At what extent your customers are being influenced by promotions?

Ans:
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
Q3.Which do you prefer to buy, a cheaper product/brand or an expensive one?

Why?
Ans: Ans:
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
13

Rubric for Scoring
ESSAY RUBRIC
Name: ______________________ Date: ______________

Topic: _______________________ Hour: ______________
4pts 3pts 2pts 1 pt

Quality of ◆ Answer was ◆ Piece was ◆ Piece had ◆ Piece had
writing written in an written in an little style no style
extraordinar interesting ◆ Gives some ◆ Gives no
y style style and new new
◆ Very ◆ Somewhat information informatio
informative informative but poorly n and
and well and well organized very
organized organized poorly
organized
Grammar ◆ Virtually no ◆ Few spelling ◆ A number of ◆ So many
, Usage & spelling, and spelling, spelling,
Mechanic grammatical punctuations punctuation punctuati
s errors errors, minor or on and
grammatical grammatical grammati
errors errors cal errors
that it
interferes
with
Total
Points:_________________
Reflection
1. I learned that ___________________________________________________

______________________________________________________________
______________________________________________________________
2. I enjoyed most on _______________________________________________

______________________________________________________________
______________________________________________________________

______________________________________________________________
14

References
Book
Batisan Ronaldo “Ron” S. 2016. Entrepreneurship: DIWA Senior High

School Series
Morato Eduardo A. Jr. 2016. Entrepreneurship REX Book Store Senior High
School Series
The 7P’s of Marketing Mix , 05/25/2020,

https://www.entrepreneur.com
Understanding the 7P’s of Marketing Mix, 05/25/2020,
https://www.focus7international.com
How to use the 7P’s of Marketing Mix, 05/25/2020,

https://www.smartinsights.com
Rubric for Essay Question, 05/25/2020,

https://wwwteachingcommons.lakeheadu.ca
Answer Key
Activity 1.
1. People
2. Product
3. Promotion
4. Place
5. Packaging
6. Positioning
7. Price
Activity 2.
1. True
2. False
3. True
4. False
5. True
6. True
7. False
8. False
9. True
10. True
15

Activity 3.
Product Price Promotion Place People

Functionality Selling Price Sponsorships Distribution Service Provided
Channels
Appearance Discounts Advertising Logistics Attitude
Warranty Payment Public Relations Service Levels Customer
Arrangements Activities Service
Quality Price Matching Message Location Appearance
Services
Packaging Credit Terms Media Market Coverage Employee
Portrayal
Activity 4. Answers may vary
Activity 5. Answers may vary
Prepared by:
MARVIE D. TUAZON
Writer
Edited by:
ARMIDA G. GREGORIO
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I

Principal III
CESAR TULIAO
16

ENTREPRENEURSHIP
Name of Learner: Grade Level:
Section: Date:
DEVELOP A BRAND
A brand is seen as one of a company's most valuable assets. It represents

the face of the company, the recognizable logo, slogan, or mark that the public
associates with the company. In fact, the company is often referred to by its
brand, and they become one and the same. A company's brand carries with it a
monetary value in the stock market (if the company is public), which affects
stockholder value as it rises and falls. For these reasons, it's important to uphold
the integrity of the brand. A good brand not just entices customers to try the
product but makes them loyal to it. When a company decides to settle on a brand
to be its public image, it must first determine its brand identity, or how it wants to
be viewed. For example, a company logo often incorporates the message, slogan
or product that the company offers. The company usually consults a design firm
or design team to come up with ideas for the visual aspects of a brand, such as
the logo or symbol. A successful brand accurately portrays the message or
feeling the company is trying to get across and results in brand awareness, or
the recognition of the brand's existence and what it offers. On the other hand, an
ineffective brand often results from miscommunication.
Examples:

Develop a brand name (TLE_ICTAN11/12EM-Ia)
Week 7 - 9
Activity 1 Matching Type. Choose the most appropriate answers from the box.
Write your answer on the space provided. Give the brand name of the product or
service. Answers should not be repeated.
APPLE GOOGLE LAZADA SENSODYNE

FACEBOOK TRESEMME COCA COLA AUDI
PLDT LOUIS VUITTON ROLEX IVORY
FITA NIKE 2GO TRAVEL NOVO
SIMOY NG HARAYA CEBU PACIFIC
_____________________________1. Shoes
_____________________________2. Bag
17

_____________________________3. Car
_____________________________4. Online shopping
_____________________________5. Search Engine
_____________________________6. Beverage
_____________________________7. Social Media
_____________________________8. Telecommunications
_____________________________9. Laptop
_____________________________10. Toothpaste
_____________________________11. Perfume
_____________________________12. Soap
_____________________________13. Adventure Tours
_____________________________14. Airline
_____________________________15. Watch
Activity 2 True or False. Read each statement carefully. Write X if the statement is
correct and Y if it’s wrong.
__________1. Consumers use brands as a way to identify preferred products.

__________2. Companies become very closely associated with their brand, if not
synonymous with, their brand.
__________3. Brands have long been used to set products apart and have not taken
many different forms
__________4. Brand Equity is an estimate of the financial value of a brand
__________5. If done right, a brand results in an increase in sales for not just the
specific product being sold, but also for other products sold by the same
company.
__________6. The long term impact of developing a brand name is insignificant
__________7. A company logo often incorporates the message, slogan or product
that the company offers.
__________8. In reality, the company is not often referred to by its brand, therefore
they are not one and the same
__________9. An ineffective brand often results from miscommunication.
__________10. Trademark is legally protecting your brand.
18

Activity 3. PERSONAL BRANDING
Direction: Choose one that describes you most. Come up with an explanation
of why you chose that as a brand that describes you (the hacker, the hustler, the
designer). The explanation of at least 50 words should include: EVIDENCE - What is
one thing you have done in the past to support your assertion that you are an effective
hacker, hustler or designer? , GOALS - What goals do you have in mind which
prompted you to chose that personal brand? What affects your goals? (Family, Career,
Peers/Friends, Environment, Sexuality)
The Hacker The Hustler The Designer

Builds things Sells things Designs things
Comes up with Enjoys premonitions, Shows empathy towards
unexpected solutions debates and public customer experience
to problems speaking
Will bend the rules if it Excels at coming up with Is highly resilient and open
is valuable to do so arguments to other people’s ideas
Rubrics
Insufficient Developing Proficient Above Average

5 pts 10 pts 15 pts 20 pts
Evidence
Your It was very clear
20 pts your
evidence was what your
What is one the evidence evidence was
not rationale was
thing you have was unclear completely
completely above expectation
done in the No stated
stated. You connected
past to support information Sufficient
Very little well with your
your assertion was providing information
information reasons and
that you are an regarding was providing
was provided provided a
effective your regarding
regarding convincing
hacker, hustler evidence your
your argument on your
or designer? evidence
evidence. evidence
Representation
of personal The
branding identification
20 pts of what the The The identification
No personal identification of the personal
What does identification branding was was good, branding was very
your personal was provided. provided but but can be effective in
brand below better. described.
represents? average effort
was provided.
Conventions
20 pts
19

Minimal Limited Sufficient Evident Control of
control of control of control of grammar,
Grammar,
grammar, Grammar, grammar, mechanics,
mechanics,
mechanics, mechanics, mechanics, spelling, usage
spelling, usage
spelling, spelling, spelling, and sentence
and sentence
usage and usage and usage and formation
formation
sentence sentence sentence
formation formation formation
Content
20 pts
The presence
of ideas
Substantial,
developed Sufficiently
Limited specific, and/or
through facts, Superficial developed
content with illustrative content
examples, and/or content with
inadequate demonstrating
anecdotes, minimal adequate
elaboration or strong, develop,
details, content elaboration or
explanation and sophisticated
opinions, explanation
ideas
statistics,
reasons, and
or explanations
Activity 4 Develop a Brand name. Create an ecofriendly fictitious brand for your
product considering these characteristics of a brand name:
Unique
Extendable
Easy to remember
Can describe the benefits of the product or service
Can be converted to other dialects or languages in case the entrepreneur
expands to other territories
Can describe a product category
Can describe concrete qualities
Positive and inspiring
Guide questions are found on column 1 of the rubric
20

Rubric
Insufficient Developing Proficient

Above Average
It was very clear
Brand Name
what your
and Rationale
-Your rationale -Your rationale rationale was
20 pts -It was unclear
was not was above
Did you use what your
completely completely expectations
effectively rationale was.
developed developed -You connected
name your -No
-Very little -Sufficient well with your
brand? Did you information
information information reasons and
provide the was providing
was provided was providing provided a
rationale regarding your
regarding your regarding your convincing
(reason) for rationale.
rationale. rationale. argument as to
this identity for
why you selected
your business?
your rationale.
What does
your brand
represent?
The
20 pts
identification
? Identify any The identification
of the product The
products or No of product and
or service was identification
services that identification services was
provided but was good, but
your brand was provided. very effective in
below average can be better.
represents described.
effort was
(musician,
provided.
clothing, team,
etc.…)
Creativity of
logo
There was no There was above
20 pts Creativity was
creativity in Creativity in average
Is there average,
the production brand/logo creativity and
creativity relating to the
of the creation was thought put into
involved in the brand/logo
brand/logo. minimal. the brand/logo.
creation of the creation.
brand/logo
Target Market
& Placement
20 pts 2 or less Four details 5 or more details
Three details
Provide details details were were provided were provided
were provided
of your target provided about target about target
about target
market. Must about target market and a market and an
market and
give 5 details of market and sufficient above average
very little
your target lacked amount amount of
information
market. Identify information information information
regarding
your location regarding regarding regarding
location.
and reason location. location. location.
why you
21

selected this
location.
Less than Sufficient
Very little or
Celebrity / average amount of An above
no information
Athlete information information average amount
was provided
20 pts was provided was provided of information
in order to
Describe any in order to in order to was provided in
describe any
potential describe any describe any order to describe
potential
cultural, potential potential any potential
cultural,
economic, cultural, cultural, cultural,
economic,
political, economic, economic, economic,
political,
environmental, political, political, political,
environmental,
and environmental, environmental, environmental,
and
technological and and and
technological
impacts of technological technological technological
impacts of
using your impacts of impacts of impacts of using
using your
chosen using your using your your chosen
chosen
spokesperson / chosen chosen spokesperson/
spokesperson/
celebrity / spokesperson/ spokesperson/ celebrity/
celebrity/
athlete? celebrity/ celebrity/ athletes.
athletes.
athletes. athletes.
Activity 5: Front page news. Picture this: 5 years from now, your brand in exercise
4 is on the front page news for achieving greatness. What does the headline say?
Have you cured a problem? Have your brand grown to be the biggest? Have your
brand changed the way people do something? What does the success look like?
Direction: In this activity you can select one among the options for your performance
based output. (Please take extra measures in using things or materials that might
cause harm). You can choose to post your output online or submit the hard copy.
1. Draw a poster about the front page news of your brand.

2. Make an infographics about the front page news of your brand.
3. Create a business vicinity map reflective of potential market in one’s
locality/town of the brand you created.
4. Write a jingle or advertisement or logo of your brand.
5. Write an essay or article that best describes your brand.
22

Rubrics

Mastery of topic
Topic was not Topic was was above
No mastery of completely completely expectation
topic stated. stated You connected
Topic
No information Very little Sufficient well with your
Mastery
was providing information information reasons and
20 pts
regarding the was provided was providing provided a
topic regarding the regarding the convincing
topic topic argument on the
topic
The piece
The piece The piece
Creativity shows little or The piece
shows minimal shows a unique
20 pts no evidence of demonstrates
evidence of level of
original originality
thought originality
thought
Substantial,
specific, and/or
Sufficiently
Limited content illustrative
developed
Superficial with content
Content content with
and/or minimal inadequate demonstrating
20 pts adequate
content elaboration or strong, develop,
elaboration or
explanation and
explanation
sophisticated
ideas
Reflection
1. I learned that ___________________________________________________

______________________________________________________________
______________________________________________________________
2. I enjoyed most on _______________________________________________

______________________________________________________________
______________________________________________________________
23

References:
Batisan, Ronaldo. Diwa Senior High School Series: Entrepreneurship,

Diwa Learning Systems Inc., 2016 pp 74 - 76
How to Develop A Brand, accessed 05/18/2020,

https://www.dummies.com/business/marketing/branding/how-to-
develop-a-brand/
I will build your business name ideas, brand name or company name,
fiverr. Accessed 05/18/2020.
https://www.fiverr.com/brandpromoter1/create-your-brand-
identity-company-name-and-business-name,
KENTON, W., 03/27/2020, Investopedia, accessed 05/18/2020,

https://www.investopedia.com/terms/b/brand.asp
Personal Branding, accessed 05/18/2020 https://www.marsdd.com/wp-

content/uploads/2014/12/Personal-Branding-updated-Dec-1-2014.pdf
Rcreateazon Systems, Inc., A Brand Project. accessed 05/18/2020,

https://www.rcampus.com/rubricshowc.cfm?code=NX6W627&sp=yes&
Shutterstock Inc. accessed 05/18/2020

https://183263-537949-
raikfcquaxqncofqfm.stackpathdns.com/wp-
content/uploads/2018/05/shutterstock_160084952.jpg,
The World’s Most Powerful Brands, Forbes Media LLC. Accessed

05/18/2020. https://www.forbes.com/powerful-brands/list/#tab:rank
24

25
EXERCISE 1
1. NIKE 9. APPLE
2. LOUIS VUITTON 10. SENSODYNE
3. AUDI 11. SIMOY NG HARAYA
4. LAZADA 12. IVORY
5. GOOGLE 13. 2GO TRAVEL
6. COCA COLA 14. CEBU PACIFIC AIR
7. FACEBOOK 15. ROLEX
8. PLDT
EXERCISE 2
1. X 6. Y
2. X 7. X
3. Y 8.Y
4. X 9. X
5. X 10. X
EXERCISE 3 ANSWERS MAY VARY
Brand Name and Rationale
What does your brand represent?
Creativity of logo
Target Market & Placement
Celebrity / Athlete
Evidence
Representation of personal
branding
Conventions
Content
Topic Mastery
20 pts
Creativity
20 pts
Content
20 pts
ANSWER KEY
Prepared by:
CHRISTEN JOYCE A. CONDE

Writer
Edited by:
ARMIDA G. GREGORIO
SHERRYLYN CABRERA
Head Teacher I
LEILANIE F. GAYUMA
School Principal I

Principal III
CESAR TULIAO
26

12
ENTREPRENUERSHIP
QUARTER 1

Department of Education: Republic of The Philippines

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Note: Practice personal hygiene protocol at all times. i

Explore job opportunities for Entrepreneurship as

Recognize a potential market ..................... 16

Select the best product or service that will meet

Recognize the importance of marketing mix in

Describe the Marketing Mix (7Ps) in relation to

Develop a brand name ..................... 48

Note: Practice personal hygiene protocol at all times. ii

Name of Learner: ________________________ Grade Level: ______

LEARNING ACTIVITY SHEET

Background Information for Learners

Entrepreneurship is a practice and a process that results in one's creativity,

Discuss the relevance of the course. (Quarter 1, Week 1)

Column A Column B Column C

Note: Practice personal hygiene protocol at all times.

2. What are some of his achievements?

3. What made Mr. Lucio Tan successful?

Note: Practice personal hygiene protocol at all times.

Note: Practice personal hygiene protocol at all times.

1. Make a list of entrepreneurial activities in your own community.

1. I learned that ___________________________________________________

2. I enjoyed most on _______________________________________________

3. I want to learn more _____________________________________________

Note: Practice personal hygiene protocol at all times.

3. What made Mr. Lucio Tan successful?

Note: Practice personal hygiene protocol at all times.

2020 FORBES MEDIA LLC, https://www.forbes.com/profile/lucio-

UNITED STATES DOCUMENTS,

TESSIE J. MOLINA, PhD.

Note: Practice personal hygiene protocol at all times.

Name of Learner: ______________________ Grade Level: ________

LEARNING ACTIVITY SHEET

Background Information for Learners

Entrepreneurs have many personalities. A number never finished college. Some

Tan was born to Chinese immigrant parents

TONY TAN CAKTIONG

Note: Practice personal hygiene protocol at all times.

Eduardo M. Cojuangco, Jr. is the Chairman of

EDUARDO COJUANGCO JR.

At age 12, he and his family moved to the

Note: Practice personal hygiene protocol at all times.

Note: Practice personal hygiene protocol at all times.

Rubric for Scoring

RUBRICS FOR THE ACTIVITY

Note: Practice personal hygiene protocol at all times.

Rubric for Scoring

RUBRICS FOR THE ACTIVITY

Note: Practice personal hygiene protocol at all times.

1. I learned that ___________________________________________________

2. I enjoyed most on _______________________________________________

3. I want to learn more _____________________________________________

Note: Practice personal hygiene protocol at all times.

Exercise 3: Answers may vary.

Note: Practice personal hygiene protocol at all times.

TESSIE J. MOLINA, PhD.

Note: Practice personal hygiene protocol at all times.

Name of Learner: _____________________________ Grade Level: _________

LEARNING ACTIVITY SHEET

Background Information for Learner

As an entrepreneur, several factors should be given closer focus in order to

S1. OPPORTUNITY SEEKING

Note: Practice personal hygiene protocol at all times.

Name of Learner: __________________ Grade Level:

Name of Learner: ______________ Grade Level:

Name of Learner: _____________________ Grade Level: _

Name of Learner: _________________________ Grade Level:

Name of Learner: __________________ Year Level: _