Entrepreneurship

Quarter 1 – Module 1:
Relevance of the Course
Entrepreneurship – Grade 12
Alternative Delivery Mode
Quarter 1 – Module 1: Relevance of the Course
First Edition, 2020

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Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Cel Andrea B. Bodota, Jayson V. Oximoso, Alvin A. Sanchez, Emelda E.
Dimaala
Editors: Jenilyn S. Loyola, Sally P. Genuino
Reviewers: Lynette P. Rue, Maricel P. Malabanan
Illustrator: Name
Layout Artist: Loren Mae P. Montealto
Management Team: Wilfredo E. Cabral, Regional Director
Job S. Zape Jr., CLMD Chief
Romyr L. Laso, EPS In Charge of LRMS
Elaine T. Balaogan, Regional ADM Coordinator
Fe M. Ong-ongowan, Regional Librarian
Laura O. Garcia, CID Chief
Name of Division EPS In Charge of LRMS
Name of Division ADM Coordinator

Printed in the Philippines by ________________________

Department of Education – Region IV-A CALABARZON

Office Address: Gate 2 Karangalan Village, Barangay San Isidro

Cainta, Rizal 1800
Telefax: 02-8682-5773/8684-4914/8647-7487
E-mail Address: region4a@deped.gov.ph
Entrepreneurship
Quarter 1 – Module 1:
Relevance of the Course
Introductory Message
For the facilitator:

Welcome to the Entrepreneurship 12 Alternative Delivery Mode (ADM) Module on

Relevance of the Course!

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body
of the module:

Notes to the Teacher

This contains helpful tips or strategies that will help
you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing
them to manage their own learning. Furthermore, you are expected to encourage
and assist the learners as they do the tasks included in the module.

ii
For the learner:

Welcome to the Entrepreneurship 12 Alternative Delivery Mode (ADM) Module

Relevance of the Course!

The hand is one of the most symbolized part of the human body. It is often used
to depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies
in your own hands!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to This will give you an idea of the skills or

Know competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as
a story, a song, a poem, a problem opener,
an activity or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
What I Have This includes questions or blank
Learned sentence/paragraph to be filled in to
process what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or
skill into real life situations or concerns.

iii
 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.
Additional In this portion, another activity will be
Activities given to you to enrich your knowledge or
skill of the lesson learned. This also tends
retention of learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.

2. Don’t forget to answer What I Know before moving on to the other

activities included in the module.

3. Read the instruction carefully before doing each task.

4. Observe honesty and integrity in doing the tasks and checking your
answers.

5. Finish the task at hand before proceeding to the next.

6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you
are not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

iv
 What I Need to Know

Most Essential Learning Competency:

Discuss the relevance of the course.

This module contains an overview about what the Grade 12 students must learn.
It allows the learner to master the competency in discussing the relevance of the
course in entrepreneurship, show the importance in discussing entrepreneurship
as a course, and have an opportunity to observe the relevance of
entrepreneurship in giving possible solution that can be a good idea to create a
business.

This module will let students explain the relevance and opportunity in
entrepreneurship in giving possible solution that can be a good idea to create a
business. There would be several interesting activities, discussion, guidelines and
assessment that will help learners to improve their market problem solving skills.

After going through this module, you are expected to:

1. explain the opportunity in entrepreneurship in giving possible

solution that can be a good idea to create a business,
2. compare and contrast/ needs versus wants in relation to business
planning, and
3. reflect that entrepreneurial activity as a source of income that will
help in the day-to-day routine of the people around.

1
 What I Know

DIRECTIONS: Read the following statements carefully. Choose the letter of the
correct answer. Write the chosen letter on a separate sheet of paper.

1. Few individuals venture to create an entrepreneurial activity because

there is nothing that they can do to provide for their family as source of
living. Which concept refers to this process?
A. opportunity entrepreneurship
B. need entrepreneurship
C. livelihood program
D. TESDA

2. One barangay in General Trias had been known to prepare best tasting
Valenciana (rice and seafoods together). It became a trend to the said
barangay to cater customers who like to taste the unique taste of
Valenciana. Which concept of entrepreneurship refers to this process?
A. opportunity entrepreneurship
B. need entrepreneurship
C. livelihood program
D. TESDA

3. Through observation of the community, Gringo and Trina manage to think

of a business primarily needed by their subdivision in Santiago, Cavite.
Which best describes the deeds of the two entrepreneurs?
A. They learn discriminatory attitude of people in the community.
B. They learn that needs analysis is important in business.
C. They learn that culture is important in thinking of a business.
D. They learn that the usual lifestyle of the community matters in
putting up business.

4. How can entrepreneurs assess the need of target customers?

A. Just think of what an entrepreneur wants and put up a business.
B. Survey can be done to evaluate what is the most important
products community needs.
C. Situational analysis can be done to understand how people spend
their money.
D. Both C and B

2
5. Age is one of the most important consideration on how entrepreneurs
provide product or services to their target market. This statement
is_________________.
A. incorrect
B. correct
C. null and void
D. impossible

6. Personal needs are the topmost priority of entrepreneurs to be catered by

business owners. In a society that has many low-income earners, what
would be the best products shall be offered to them to highlight the needs
of customers?
A. Entrepreneurs can put up sari-sari store to cater the needs of the
people.
B. Entrepreneurs can put a cellular phone shop to provide quality
phones to people.
C. A only
D. A and B

7. The religion of the people in the community shall also be taken

consideration in which product shall be provided to the market.
A. incorrect
B. correct
C. null and void
D. impossible

8. Recycling products and giving additional income from waste is being done
an individual. Is s/he considered entrepreneur?
A. Yes, entrepreneurs know how to innovate products from waste and
generate income from it.
B. Yes, because s/he manage to recycle products and turn waste to a
useful product.
C. Yes because s/he explores to identify the opportunity using the
resources in the community.
D. All of the above.

9. Mr and Mrs Madiskarte bought affordable longganisa in Kadiwa to resell in

their barangay. They give free taste for the new products. Do you think it
will be effective in introducing new product?
A. Yes, especially if the product is very affordable and the taste will be
liked by the community.
B. No because they might be losing so much money because of free
taste.
C. A only.
D. B only.

3
10. Capital is important in business, but there are some businesses that need
not to invest on capital, is it possible?
A. Yes, especially if you have skills and can earn money from referrals.
B. No because all businesses shall have capital.
C. A only.
D. B only.

11. Physical store is the topmost priority in business, because if the shop is
placed in a remote area, there will be no sales. What is your stand about
it?
A. Yes, it is true.
B. No, there are some businesses that has no physical store but
gaining good profit.
C. A and B only.
D. B only.

12. Selina and Arturo sell graham balls. It cost then 400 to produce 100pcs of
graham balls that is being sold Php 5 each. They sell all the 100 pieces of
graham balls and generated Php 500. This Php 500 is called_____________.
A. Sales
B. Profit
C. Capital
D. Price

13. Selina and Arturo sell graham balls. It cost then 400 to produce 100pcs of
graham balls that is being sold Php 5 each. They sell all the 100 pieces of
graham balls and generated Php 500. The 400 the spend to buy
ingredients and other materials is called_____________.
A. Sales
B. Profit
C. Capital
D. Price

14. Selina and Arturo sell graham balls. It cost then 400 to produce 100pcs of
graham balls that is being sold Php 5 each. They sell all the 100 pieces of
graham balls and generated Php 500. One hundred pesos is
their_________________
A. Sales
B. Profit
C. Capital
D. Price

4
 15. Selina and Arturo sell graham balls. It cost then 400 to produce 100pcs of
graham balls that is being sold Php 5 each. They sell all the 100 pieces of
graham balls and generated Php 500. This Php 5 is called_____________.
A. Sales
B. Profit
C. Capital
D. Price

Lesso
n
Relevance of the Course
1
Every child is unique and important. Educating students with proper knowledge
and skills will create a community with responsible and trustworthy individuals.
Basic education has a vital role specially in fulfilling the essential competencies
in all subject areas.

Entrepreneurship, as one of the subjects offered in senior high school will take a
big role in reaching the goals of each Filipino learners-to achieve financial
capacity and literacy that will involve profit generating ventures, skills and
maximizing talents. Learners would benefit as well as the community. The said
course will start in finding problems in the community and in that problem, they
will learn to find a solution to address it and, in a way, create a good business.
Entrepreneurship is not only about business but also doing one’s passion or
talent at the same time.

In the previous classes you take from your TLE class, livelihood activities can be
good source of income. Factors such as capital, labor and place are considered
specially the willingness of a person to pursue a business.

What’s In
Task 1. Critiquing

Consider the picture on the left side then

reflect on the following questions.

1. Can a Php 20.00 investment on ice candy

can turn you into a millionaire? Why or Why
not?

2. Suppose you are given the chance to

handle a business, what will you do to know
the problem or needs of your community?
Why?
5
https://www.google.com/search?q=ice+candy&source=lnms&tbm= isch&sa=X&ved=2ahUKEwi_vJmglIvrAhWDdd4KHYtyAOsQ_
AUoAXoECBQQAw&biw=1280&bih=610#imgrc=1q8rA4iZF5NjpM

Notes to the Teacher

Use this module with extra care. Make sure that the
students answered the Pre-test found on the “What I
Know” part of this module on a separate sheet of the
paper. Remind them to read and understand the
directions carefully. Do not put unnecessary marks in
this module. Reproduction of this module is strictly
prohibited.

What’s New

How do you find the first activity? The next task is similar to the first one. Let’s
see if you can answer this as well.

Task 2. See the illustration below, based from it, answer the following
questions.

1. Based on the illustration, what do you prefer? To save or to buy?

2. Do you already have plans in your little savings?
3. Suppose you are given the chance to handle a Php 100 000 savings,
what will you do? Business or buy what you want? Why?

6
 What is It

If you find difficulty answering the previous activities, the following will help you
a lot to better understand what this lesson is all about.

ENTREPRENEURSHIP AS A COURSE

Entrepreneurship is a discipline where individuals based from their experiences,

habits, innovations and skills are being executed to form a profit-generating
activities. Entrepreneurship is thus important for a number of reasons, from
promoting social change to driving innovation (S. Seth, 2019).

Entrepreneurship Help in the Economic Growth

New and existing business ventures helps in the economic growth

and help jobless to earn profit and income from the knowledge and
skills they have. Careers in entrepreneurship (http://www.career-in-
business.com) stated that entrepreneurs start new business and
take on the risk and rewards of being an owner.

One of the best opportunities in entrepreneurship as a career is that

you have broad of options and open to many possibilities to grow
your business. This may include IT services, tutorials, media,
clothing, food and other small businesses. Entrepreneurs first do
business where they are good at and where their talents and
resources can be utilized to create good money.

Drivers of Entrepreneurship

1. Need Entrepreneurship – this consider those who do not have no

option but to go into business for themselves.
The entrepreneurial activity is needed by the family to support the
needs and living of the family. This is usual to many developing
nations where employment opportunities are very low. Some
because they lose their jobs and cannot find other job.
2. Opportunity Entrepreneurship – this is another driver of
entrepreneurship because individuals see opportunity to pursue the
business due to available resources and they are also doing their
passion in conducting the business.

Entrepreneurship as Source of Opportunities

There are some businesses than can generate income but does
necessarily need physical shop or capital, Chinkee Tan said the
referral system and offering your skills can be a good business but
do not require capital at all.

7
 People always experience different needs depending on their age,
situation, sex, religion, beliefs, occupation, status in life, marital
status, educational attainment, profession, and others. People have
complex needs and because of the complexity of needs, a lot of
opportunities to establish a business is highly needed.

Customer needs are unique per individual and this is the reason
why businesses struggle to motivate. Entrepreneurs continue to
innovate, and this make the business survives decade after decade.

Profiling of Customers

Customers’ profile is important such as the age, income, gender,

profession, education, family size, marital status, employed or not
are the profile needed to consider to be able for an entrepreneur to
cater the need of each consumer. Entrepreneurs called in
positioning the market. It is highly important to identify the number
of consumers who will purchase the product or service in the
community and others.

Market segmentation where large number of customers are break

down to smaller target market to concentrate on the most suitable
needs. Each group requires different strategies and marketing mix
(product, place, promotion, and price) depending on the different
wants and needs.

Wants and Needs

Needs are the things that are needed for an individual to survive.
This include primary needs which are called physiological needs
such as shelter, clothing air to breathe, food, reproduction, sleep,
and water. These are the things indeed necessary for a person to
survive.

8
 Wants are the things also need by individuals, but they can survive
without it. Some are calling it luxuries.

Entrepreneurial Activities as Source of Income

Selling products is a kind of entrepreneurial business. Capital is the

term used for the money to invest in the business. Sales is the total
of capital and the profit generated from the sales. And lastly, profit
is the term use in by subtracting the sale amount to the capital.

Price is the term used to the value of the product you are buying,
this includes the input cost, labor and the mark up an entrepreneur
wants to put on top of the cost.

Example: Aling Nena sells turon, she spends 200 pesos in producing
20 pieces turon, she is selling the turon for 12 pesos, after selling all
the turon, she generates 240 pesos. So, to know how much her
profit is,

Profit = Sales – Capital

= Php 240 -Php 200

= Php 40

Php 40 pesos is now her profit after selling the turon.

What’s More

Task 3. Direction: In the boxes provided, think of some words that are
synonymous with the words need and want. Explain you answer in the spaces
provided below the boxes. Also, list down atleast 3 items of your wants and
needs as a Senior High Student especially during this time of COVID-19
pandemic.

Need Want

9
Once the needs and wants are identified, entrepreneurs used to search for the
best products to sell or create. Entrepreneurs will be observing, create survey or
free tasting and ask opinions and recommendations from the target customers
for the betterment of the product to cater to the community.

Task 4. Direction: Create your own diagram by observing trend in our school or
community using economic forces, technological advances, and political and
regulatory changes.

FORCES
cv

OPPORTUNITY
GAP NEW BUSINESS
PRODUCT

What I Have Learned

Task 5. To sum up what you have learned on this module, complete the
following statements:

Entrepreneurship is _____________________________________________________________

__________________________________________________________________________________

_________________________________________________________________________________.

10
Entrepreneurship is important because __________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

11
 What I Can Do

Task 6. You are a baker. You are asked by a chef to create samples of cupcakes
from the available materials in your locality to minimize costing. The chef will
come back after 3 days to see samples of cupcakes and assess it base on its
creativity, taste, attractiveness, and efficiency of the materials used. After that,
the chef will decide if the cupcakes you made are capable to sell out in the
restaurant. Kindly list out the steps followed in creating cupcakes or if possible,
provide them with pictures.

Assessment

DIRECTIONS: Read the following statements carefully. Write the letter of the
correct answer for each number.
1. How can entrepreneurs assess the need of target customers?
A. Just think of what an entrepreneur wants and put up a business.
B. Survey can be done to evaluate what is the most important
products community needs.
C. Situational analysis can be done to understand how people spend
their money.
D. Both C and B

2. Few individuals venture to create an entrepreneurial activity because

there is nothing that they can do to provide for their family as source of
living. Which concept refers to this process?
A. opportunity entrepreneurship
B. need entrepreneurship
C. livelihood program
D. TESDA

3. Age is one of the most important consideration on how entrepreneurs

provide product or services to their target market. This statement
is_________________.
A. incorrect
B. correct
C. null and void
D. impossible

12
4. One barangay in General Trias had been known to prepare best tasting
Valenciana (rice and seafoods together). It became a trend to the said
barangay to cater customers who like to taste the unique taste of
Valenciana. Which concept of entrepreneurship refers to this process?
A. opportunity entrepreneurship
B. need entrepreneurship
C. livelihood program
D. TESDA

5. Through observation of the community, Gringo and Trina manage to think

of a business primarily needed by their subdivision in Santiago, Cavite.
Which best describes the deeds of the two entrepreneurs?
A. They learn that needs analysis is important in business.
B. They learn discriminatory attitude of people in the community.
C. They learn that the usual lifestyle of the community matters in
putting up business.
D. They learn that culture is important in thinking of a business.

6. Recycling products and giving additional income from waste is being done
an individual. Is s/he considered entrepreneur?
A. Yes, entrepreneurs know how to innovate products from waste and
generate income from it.
B. Yes, because s/he manage to recycle products and turn waste to a
useful product.
C. Yes because s/he explores to identify the opportunity using the
resources in the community.
D. All of the above.

7. Personal needs are the topmost priority of entrepreneurs to be catered by

business owners. In a society that has many low-income earners, what
would be the best products shall be offered to them to highlight the needs
of customers?
A. Entrepreneurs can put up sari-sari store to cater the needs of the
people.
B. Entrepreneurs can put a cellular phone shop to provide quality
phones to people.
C. A only
D. A and B

8. The religion of the people in the community shall also be taken

consideration in which product shall be provided to the market.
A. correct
B. incorrect
C. impossible
D. null and void

13
9. Physical store is the topmost priority in business, because if the shop is
placed in a remote area, there will be no sales. What is your stand about
it?
A. Yes, it is true.
B. No, there are some businesses that has no physical store but
gaining good profit.
C. Both A and B.
D. None of the above.

10.Mr and Mrs Madiskarte bought affordable longganisa in Kadiwa to resell in

their barangay. They give free taste for the new products. Do you think it
will be effective in introducing new product?
A. No because they might be losing so much money because of free
taste.
B. Yes, especially if the product is very affordable and the taste will be
liked by the community.
C. Both A and B.
D. None of the above.

11. Capital is important in business, but there are some businesses that need
not to invest on capital, is it possible?
A. Yes, especially if you have skills and can earn money from referrals.
B. No because all businesses shall have capital.
C. Both A and B.
D. None of the above.

12. Selina and Arturo sell graham balls. It cost then 400 to produce 100pcs of
graham balls that is being sold Php 5 each. They sell all the 100 pieces of
graham balls and generated Php 500. One hundred pesos is
their_________________
A. Sales
B. Profit
C. Capital
D. Price

13. Selina and Arturo sell graham balls. It cost then 400 to produce 100pcs of
graham balls that is being sold Php 5 each. They sell all the 100 pieces of
graham balls and generated Php 500. This Php 5 is called_____________.
A. Sales
B. Profit
C. Capital
D. Price

14. Selina and Arturo sell graham balls. It cost then 400 to produce 100pcs of
graham balls that is being sold Php 5 each. They sell all the 100 pieces of

14
 graham balls and generated Php 500. The Php Php 400 spent to buy
ingredients and other materials is called_____________.
A. Price
B. Profit
C. Sales
D. Capital

15. Selina and Arturo sell graham balls. It cost then 400 to produce 100pcs of
graham balls that is being sol
16. d Php 5 each. They sell all the 100 pieces of graham balls and generated
Php 500. This Php 500 is called_____________.
A. Price
B. Profit
C. Sales
D. Capital

Additional Activities

In your activity notebook, write an essay entitled “The Relevance of

Entrepreneurship”. Limit your essay up to 3 paragraphs only.

15
 Answer Key

Assessment What's More What I Know

1. D Needs are clothing, food, 1. B

2. B water, shelter 2. A
3. B 3. D
4. A Wants are those products 4. D
5. C that can be used but they 5. B
6. D can still survive without it, 6. C
7. C example, perfume, etc. 7. B
8. A 8. D
9. A Activity: Forces 9. A
10. B Internet, Promotion, Total 10. A
11. A lockdown, panic buying, 11. C
12. B hygiene products are in high 12. A
13. D demand 13. C
14. D 14. B
15. C 15. D
Gap
Nothing to buy,
establishment close
because of pandemic

Solution
Online selling of food, social
distancing

16
References

https://www.kindergartenworksheets.net/social-studies-worksheets/identifying-
basic-wants-needs-worksheet.html

https://www.brighthubeducation.com/teaching-middle-school/101916-wants-vs-
needs-lesson-plan/

17
For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph