Department of Business Administration

Course: 17MBAC20/21 E-Customer Relationship Management

Class: II MBA & MBA IT
Semester: III Semester
Academic year: 2019-2020

CO- PO attainment based on Direct and Indirect Method

CO-PO MAPPING

Course Outcomes PO1 PO2 PO3 PO4 PO5

CO1: Critically review and interpret the
theoretical aspects of CRM across the main H H L
areas of sales, services and marketing
CO2: Evaluate CRM technology and CRM
implementation strategies H H M

CO3: Critically analyze the application of

knowledge enabled CRM and its
H H M
integration with demand management

CO4: Investigate, analyze, demonstrate and

present CRM implementation or CRM H H
innovation in a work-related environment
CO5: Design customer relationship process
H M H L
and strategies for e-retailers

Course Outcomes PO1 PO2 PO3 PO4 PO5

CO1: Critically review and interpret the
theoretical aspects of CRM across the main 3 3 1
areas of sales, services and marketing
CO2: Evaluate CRM technology and
3 3 2
CRM implementation strategies
CO3: Critically analyze the application
of knowledge enabled CRM and its
3 3 2
integration with demand management

CO4: Investigate, analyze, demonstrate

and present CRM implementation or CRM 3 3
innovation in a work-related environment
CO5: Design customer relationship
3 2 3 1
process and strategies for e-retailers
Average
 CO – PO Attainment (Direct method based on CIA and Assignments)

Course Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1: Explain the concepts of 3 3 1 1.5
Electrostatics
CO2: Evaluate steady 1 1 0.33 0.5
magnetic and electric
fields.
CO3: Understand 3 3 1 1.5
Maxwell’s equations.
CO4: Understand principles of 3 3 1 1.5
wave propagation.
CO5: Understand the 3 3 1 1.5
concepts of guided waves
and waveguides.
Average 2.6 2.6 0.866 1.3

CO – PO Attainment (Direct method based on CE)

Course Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1: Explain the concepts of 2 2 0.66 1
Electrostatics
CO2: Evaluate steady 2 2 0.66 1
magnetic and electric
fields.
CO3: Understand 2 2 0.66 1
Maxwell’s equations.
CO4: Understand principles of 2 2 0.66 1
wave propagation.
CO5: Understand the 2 2 0.66 1
concepts of guided waves
and waveguides.
Average 2 2 0.66 1

Indirect Assessment through course feedback:

Based on the feedback from the students on course learning outcomes, the attainment is
calculated.
High 3: The percentage of positive feedback between 90 to100
Medium 2: The percentage of positive feedback between 75 to 89
Low-1: The percentage of positive feedback below 75
 CO – PO Attainment (Indirect Method)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1: Explain the concepts of 3 3 1 1.5
Electrostatics
CO2: Evaluate steady magnetic 1.5 1.5 0.5 1
and electric fields.
CO3: Understand Maxwell’s 1.5 1.5 0.5 1
equations.
CO4: Understand principles of 1.5 1.5 0.5 1
wave propagation.
CO5: Understand the concepts of 3 3 1 1.5
guided waves and waveguides.
Average 2 2 0.7 1.2

CO – PO Attainment

17BELC14 Electromagnetics and PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
Waveguides
Direct Method based on CIA and 2.6 2.6 0.866 1.3
Assignment
Direct Method based on CIA 1.82 1.82 0.60 0.91
and Assignment ( 70%)
Direct Method based on CE 2 2 0.66 1
Direct Method based on CE 0.6 0.6 0.18 0.3
(30%)
Direct Method ( CIA +CE) 2.42 2.42 0.78 1.21
Direct Method (80%) 1.93 1.93 0.58 0.96
Indirect Method 2 2 0.7 1.2
Indirect Method (20%) 0.4 0.4 0.14 0.24
Final Attainment 2.33 2.33 0.72 1.2

No. of students who could not attain target value = 10

Reason identified: As CO2 is based on analysis, few students find difficult in solving the
problems.
Remedial measures suggested for improvement: After CIA test, remedial classes were
conducted for the students who are below the attainment level.

Signature of the Course Signature of

HoD
Coordinator
Programme Outcomes (POs):

1. Administrative Knowledge: Demonstrate knowledge of the environment,

functions and processes of contemporary businesses at local and global levels.
2. Problem Analysis: Exhibit critical thinking and managerial competencies
through effective communication, team work, problem solving, decision
making, ICT and project management skills.
3. Ethics: Lead with responsibility and accountability in areas related to
governance, environment, sustainability with Indian ethos and values.
4. Modern Tool Usage: Create innovative systems and best practices in their
specific areas of work that are replicable and feasible.
5. The Manager and Society: Emerge as entrepreneur/ intrapreneur leveraging
on opportunities with relevant traits of a visionary leader.