Lays Kholo Special Pack - Influencer Brief

October 2020

Idea
Data is the most important currency today and people across generations are spending more hours
indoors than ever before. Whether it is remote working, content streaming, gaming, e-learning or e-
shopping, everyone is relying on data to stay connected.

Keeping this in mind, PepsiCo India’s latest initiative is offering Airtel prepaid users up to 2 GB free data
on the purchase of their favorite pack of LAY’S!

The brand is sending an exciting box with special LAY’S Kholo Pack. This pack has an interesting question
designed on the pack along with a rib-tickling response inside the pack.

Mandates
 Use the following campaign hashtags - #LaysKhol, #LaysIndia
 Kindly tag the brand, @lays_india in the caption.
 While clicking/recording with the pack try and wear yellow clothes - near about the Lay's yellow
colour.
 Please pull out the answer slip without revealing the stuffed cotton
 Do not use any hate symbol that hurts religious sentiment. Strictly stay away from political or
religious references.
 Kindly make a note that no competition brand is visible in the frame.

SAMPLE COPIES (for Static posts) -

Personalized copies (10):

1. Aam ko falon ka raja kyu bolte hain? Pata hai? Koi idea nahi? Don't worry mai batata hoon... Kyuki
machli jal ki raani hai :P :D :D

A big shout-out to @lays_india for making my day with this head-scratching and hilariously funny riddle.
There's no way I could've guessed the answer. Share this super funny campaign with your family and
friends so that they can also have a laugh or two. And enjoy up to 2GB free data with your favourite
Lay's... all you need to do is #LaysKhol.

2. December mein thand itni kyu girti hai? Pata hai? Nahi? Hehe... Mai batata hoon - Barf rehti hai na,
fisal jaati hogi bechari :P :P

Thank you @lays_india for making my day with this super funny riddle... I laughed way too hard on this
one. Don't forget to share this rib-tickling riddle with your family and friends. And now enjoy up to 2GB
free data with your favourite pack of Lay's.
3. Why didn’t the pencil write the exam? Any ideas? None? Okay, here's why - Because it was
pointless!!! :P :P :P

A big shout-out to @lays_india for making me laugh out loud with this head-scratching and hilariously
funny riddle. There's no way I could've guessed the answer. Share this super funny campaign with your
family and friends so that they can also have a laugh or two. And enjoy up to 2GB free data with your
favourite Lay's... all you need to do is #LaysKhol.

4. What did the astronaut say to her boyfriend before breaking up? What! kisiko nahi pata? Okay, here's
the answer - She said, "I need space" :P :D :P

Thank you @lays_india for making my day with this hilariously funny and head-scratching riddle... I
laughed way too hard on this one :P Also, don't forget to share these rib-tickling riddles with your family
and friends. And enjoy up to 2GB free data with your favourite pack of Lay's.

5. Okay, now answer this - What did the dentist say to her crush before operating? Any guesses? Here's
what he said, "I have fillings for you..." :P :P

Thank you @lays_india for making my day with this hilariously funny initiative... I laughed way too hard.
Don't forget to share this rib-tickling riddle with your family and friends and enjoy up to 2GB free data
with your favourite pack of Lay's.

6. Why was the fire tired? Any idea? No? Mai batata hoon - Because fire-works. :P :D

Thank you @lays_india for making my day with this super funny riddle... I laughed way too hard on this
one. Don't forget to share these rib-tickling riddles with your family and friends and enjoy up to 2GB free
data with your favourite pack of Lay's.

7. Why was Partho wearing 6 socks on his wedding? Any guesses? Anything? Here's the answer- Because
he had cold feet!! :P

A big shout-out to @lays_india for making me laugh out loud with this hilariously funny riddle. There's
no way I could've guessed the answer. Share this super funny campaign with your family and friends so
that they can also have a laugh or two. And enjoy up to 2GB free data with your favourite Lay's... all you
need to do is #LaysKhol.

8. Kuen ka maindak kabhi bahar kyu nahi nikalta? Itna bhi nahi pata? :P Bohot easy hai, vo isliye nahi
nikalta... Kyuki, all is well :P :P

A big shout-out to @lays_india for making me laugh out loud with this hilariously funny riddle. There's
no way I could've guessed the answer. Share this super funny campaign with your family and friends so
that they can also have a laugh or two. And enjoy up to 2GB free data with your favourite Lay's... all you
need to do is #LaysKhol.

9. Hey, pata hai kaun bistar par baithe baithe pankha tez kar sakta hai? Guess to karo. Kya? Nahi pata? :P
Ye raha answer - Kanoon, kyuki uske haath lambe hote hain :P :P :D

Thank you @lays_india for making my day with this hilariously funny initiative... I laughed way too hard
on this one. Don't forget to share this rib-tickling riddle with your family and friends and enjoy up to 2GB
free data with your favourite pack of Lay's.

10. Pata hai ek aadmi ko ghar late aane par khade khade kyu sona pada? Nahi pata? Arre don't worry...
main batata hoon na - Kyuki uski biwi ne uski khatiya khadi kar di thi. :P :P

Thank you @lays_india for making my day with this super funny riddle... I laughed way too hard on this
one. Don't forget to share these rib-tickling riddles with your family and friends and enjoy up to 2GB free
data with your favourite pack of Lay's.

INSTRUCTION GUIDELINE FOR USING THE PACK

1.) Video- Influencer holds the pack upright - reads the question out loud looking in the camera. After
reading, he or she does the thinking gesture – hand on chin/mouth and stuff, maybe scratches head.

says, Iska jawaab jaan ne ke liye to Lay’s Kholna padega

Opens the pack, pulls out the answer card without revealing the stuffed cotton and reads the answer;
pauses; looks at the camera - bursts out laughing and says, Lajawaab!!! Sawaal koi bhi ho… jawaab ke
liye... Lay’s Kholo. 2GB tak free data mil raha hai… online dekh lo. Maybe he or she keeps laughing
throughout - till “… online dekh lo” part.

2.) Static- Influencer holds the pack in one hand - with questions facing to the camera. And answer slip
in other hand - facing to the camera as well.

3.) Carousel- Influencer holds the question pack in one hand. Swipe over to the next image - we see a
shot of the influencer opening the pack with a curious look on his or her face. Finally, in the last image -
the influencer holds the pack in one hand and the answer slip in another - facing the camera - revealing
the answer in that last image of the carousel.