DoubleTree by Hilton plans to open another property in Dubai – one of the seven emirates

of UAE. Dubai is considered to be a famous location for

both tourists and business travelers. Holding the world
record for being the world tallest skyscraper, Burj Khalifa
attracts millions of tourists every year.  As part of the 20-
billion-dollar Downtown complex, adjacent to the
iconic Burj Khalifa, Dubai Mall is the largest mall by total
land area - over 13 million square feet (equivalent in size
to more than 50 football fields) with 1,200 retailers. It is
surrounded by Dubai Fountain which is well-known for
its water show every night and the light show over Burj Khalifa.

It is worth to mention The Palm Islands -

three artificial islands, Palm Jumeirah, Deira
Island and Palm Jebel Ali, on the coast
of Dubai, United Arab Emirates. Creation of
the islands started in 2001.
- Palm Jumeirah is the site of private
residences and hotels. From the air, the
archipelago resembles a stylized palm tree
within a circle. Construction began in 2001
and by 2009, 28 hotels were opened on the
site
- Palm Jebel Ali is a similar archipelago, construction of which began in 2006, and as of
2018 had been put on hold
- The Deira Islands are four artificial islands linked to the mainland by a bridge. As of
2014 a shopping mall was being developed on one of the islands
For business, DIFC – is a special economic zone in Dubai covering 110 ha (272 acres),
established in 2004 and a financial hub for the Middle East, Africa and South Asia (MEASA)
markets. DIFC has its own independent, internationally regulated regulator and judicial system,
common law framework, global financial exchange, tax-friendly regime, and a large business
community. The district houses hundreds of financial institutions, including wealth funds and
private investors, but it also hosts multinationals, retail outlets, cafés, restaurants, residential
space, public green spaces, hotels and art galleries.
Dubai leads in the world's highest hotel occupancy rates. In 2006, the Dubai hotel occupancy
rate was 86%, the highest ever in Dubai.
- As of 2019, there were 544 completed and operating hotels and 100,744 hotel rooms in
Dubai
- The number of hotel apartment buildings was 197 with a total of 25,376 apartments
 - According to The Middle East Hotel Benchmark Survey by EY MENA, occupancy rates in
Dubai hotels decreased by 0.5% between January and October 2019 compared to the rate of
74% between the same period in 2018
- Revenue per available room decreased by 15% between January and October 2019
compared to the same period in 2018
The potential for tourism is endless.
The location appointed for the new DoubleTree by Hilton is Business Bay. The target
customers are business travelers (70%) and tourists (30%) with expected occupancy rate is at
80% average.
The management board is thinking of having a 380-room hotel with 5 Food and Beverage
outlets.
- B1 and B2 are for parking and internal passage
- G floor is the hotel lobby
- M floor is the main restaurant, the main kitchen and the administration office
- Conference hubs will be on the 1 st floor with 1 VIP hub, 3 10-person rooms and 2
connecting hubs
- The 2nd floor is for Bay Club – a pool bar with poo; opens from 7am and the bar serves
from 10AM
- 3rd to 22nd floors are for guestrooms
Questions:
1. What could possibly be the organizational structure?
2. What departments should DT set up for this property?
3. How many staff should Front Office, Food and Beverage and Housekeeping have?
4. Set up a plan for supplier quotation and room pricing as well as outsourcing (if any)