THE GLOBAL AND

INDIAN HOSPITALITY
BRAND LANDSCAPE
Introduction to Hospitality Management
BBAHM-105
Semester 1
MAJOR GLOBAL HOSPITALITY BRANDS
• Accor is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation
properties.

• Accor was founded in 1967 by Paul Dubrule and Gérard Pélisson.

• They opened the first Novotel hotel in France.

• It is the largest hospitality company in Europe, and the sixth largest worldwide.

• Accor operates in 5,199 hotels in over 110 countries with a total capacity is approximately 762,000 rooms.

• There are 1,210 hotels in pipeline with almost 211,600 rooms.

• The company is headquartered in Issy-les-Moulineaux, France.]

• ALL (Accor Live Limitless) is their Loyalty Program with 68 million members

• Accor has 51 hotels in India as of 2019 and plan to open 25-50 hotels more by 2025.
Number of Accor Group hotels worldwide in 2020, by region
• Hyatt is an American multinational hospitality company headquartered in the Riverside Plaza area of Chicago

• They manage and franchise luxury and business hotels, resorts, and vacation properties.

• It was founded on September 27th ,1954 by purchasing Hyatt House, Los Angeles International Airport.

• They currently operate 228,351 rooms with approximately 1100 hotels in 69 countries across 6 continents.

• They plan to add 345 hotels to their global portfolio.

• Their loyalty program is known as “World of Hyatt” with 16 million members.

• They recently acquired Apple Leisure Group for $2.7 billion. This helped them to expand in to the European market.

• They current have 32 hotels in India under 8 brands with 7,000 rooms
Hyatt Global Presence

Out of the 1,100 hotels:

774 are in the United States.

9 are in Canada

46 are in China

32 are in India

63 are in Europe
• IHG is a Global Hospitality Company with its headquarters in Denham, Buckinghamshire, England.

• The company was originally called Holiday Inn Worldwide. It was bought by a company called Bass which was
originally a brewing company.

• This company then acquired Intercontinental Hotels & Resorts and renamed itself as IHG.

• They have 889,164 guestrooms across 6,031 properties. (As of 30th September, 2021)

• In Pipeline, they have 1,791 hotels with 270,274 rooms.

• The IHG loyalty program is called IHG Rewards with approximately 100 million members.

• They currently have 39 hotels in India across 4 brands.

IHG Global Presence

Amongst the 6031 properties;

• 4,307 are spread across

America

• 1,149 are in EMEAA

• 575 are in Greater China

This shows that IHG’s biggest

market is America.
• Hilton global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality
company Hilton.

• It was founded by Conrad Hilton.

• They have 1 million guestrooms within 6,700+ properties across the world (as on December, 2020)

• In the coming years, Hilton plans to open 679 hotels with a total of 133,424 rooms.

• 203 will expand Hiltons 5 Star offering and 476 are planned for upscale services or 4 star hotels.

• Their loyalty program is known as “Hilton Honors” with 123 million members.

• They have 24 hotels in India with 4000+ rooms

Number of Hilton Worldwide Holdings Inc. hotels from 2013 to 2020, by geographical region
• Marriott is an American multinational company that operates, franchises, and licenses lodging including hotel,
residential, and timeshare properties.

• It is headquartered in Bethesda, Maryland.

• The company was founded by J. Willard Marriott and his wife Alice Marriott.

• Marriott is the largest hotel chain in the world by the number of available rooms.

• It has 30 brands with 7,642 properties containing 1,423,044 rooms in 131 countries and territories.

• In pipeline, they have 1,301 properties with 170,874 rooms.

• Marriott Bonvoy is their Loyalty Program with 150 million members.

• They have 125 hotels in India with 36 locations operating 27,000 rooms.
Number of Marriott International, Inc. properties worldwide from 2016 to 2020, by region
MAJOR REGIONAL HOSPITALITY BRANDS
 Hotel No. of No of No of Headquarters Loyalty Program Brand Logo
Name Hotels Rooms Locations

Mandarin 44 11,000 25 Hong Kong Fans of MO

Oriental

The 10 2,890 7 Hong Kong Pen Club Loyalty

Peninsula Program

Shangri – 101 40,000+ 22 Hong Kong Golden Circle

La countries

Rosewood 28 4,126 16 Hong Kong -

The 16 4,721 12 Hong Kong OUIDA

Langham
MAJOR INDIAN HOSPITALITY BRANDS
• The Oberoi Group is a luxury hotel group with its head office in Delhi.

• It was founded in 1934 by Rai Bahadur Mohan Singh Oberoi by acquiring

The Clarkes Hotel, Shimla.

• Their presence is seen in India, Indonesia, UAE, Egypt, Mauritius,

Morocco and Saudi Arabia

• They currently manage 33 hotels under Oberoi and 10 under Trident group.

• The group also operates Clarkes Hotel, Shimla & Maidens Hotel, Delhi which
doesn’t come under either of the groups as well as a cruise liner in the Nile
River of Egypt.

• They have an Alliance Partner which is Mandarin Oriental. (O&MO)

• No of Oberoi and trident – national and international as well as other services

• There are 25 Oberoi Hotels, Cruises and Resorts worldwide, out of which 15 are in India.

• The Trident group of hotels have 2,150 rooms across 10 hotels in India.

• They also operate the EIH Printing Press and Oberoi Flight Services.

• In India, the 14 Oberoi hotels have 2,391 rooms and the cruise in Kerala has 8 rooms
• Leela is a luxury hotel brand headquartered in Mumbai.

• It was founded in 1986 by C.P. Krishna Nair by acquiring 11 acres of land in Mumbai and building their first hotel.

• Their presence is seen only in India and currently are a group of 11 hotels and palaces operating 3200+ rooms.

• Brookfield Asset Management company acquired Leela Group in October 2019 for INR 3950 crores.

• “Leela Discovery” is their loyalty program.

• Connoisseur Club is a Food and Beverage based loyalty program.

• Global Hotel Alliance (GHA) and Preferred Hotels and Resorts are some strategic alliances of Leela.

The Leela, Udaipur
The Leela Palace, Jaipur
The Leela, Gandhinagar
The Leela Ambience, Gurugram Hotel
& Residencies
The Leela Palace, New Delhi
The Leela Ambience, Convention Hotel
New Delhi

The Leela, Mumbai

The Leela, Goa

The Leela, Bhartiya City, Bangalore

The Leela Palace, Bangalore
The Leela Palace, Chennai
• Indian Hotels Company Limited (IHCL) headquartered in Express Towers, Nariman Point, Mumbai is a part of the
TATA group which is the owner of Taj and other associated brands.

• This company was founded by Jamsetji Tata in 1903 and is a part of the Tata Group, one of India’s largest business
conglomerates.

• Their first hotel was the Taj Mahal Palace.

• This company operates 200+ hotels and resorts with 25,000+ rooms in 12 countries across 100+ locations.

• Their presence is seen in India, Bhutan, Malaysia, Maldives, Nepal, South Africa, Sri Lanka, UAE, UK, USA and
Zambia.

• “Taj Inner-Circle” is their loyalty program.

• Taj has 117 hotels in India.

• ITC Hotels is a part of ITC Limited, an Indian conglomerate with interests in Tobacco, FMCG and other businesses.

• ITC is India’s 5th largest hotel chain with over 100 hotels across 70 destinations in the country.

• It is headquartered in Gurugram, India. Its first hotel opened in 1975 as the ITC Chola in Chennai. It had a long
franchise relationship with the brand Sheraton.

• The hotel chain works on a philosophy of "Responsible Luxury” and each hotel in the chain has a LEEDS
(Leadership in Energy and Environmental Design) Platinum rating.

• ITC’s loyalty program is known as Club ITC.

• ITC has a franchisee agreement with Marriott for the Luxury Collection Brand.

• ITC has recently introduced 2 new brands and is following an asset right strategy.
Storii
MORE INDIAN HOSPITALITY BRANDS
 Hotel No. of No of No of Headquarters Loyalty Program Brand Logo
Name Hotels Rooms Locations

The Park 11 1,572 11 Kolkata The Park Preferred

Lemon Tree 87 8,500 54 New Delhi Lemon Tree Smiles

Sarovar 95 6,000+ 60 Mumbai Sarovar Rewrardz

The Lalit 12 2,261 12 New Delhi Lalit Loyalty

Membership Card

Pride 34 3,213+ 14 Pune Pride Loyalty

RAPID FIRE
The class has 10 seconds to answer each question
• Where did Marriott Originate?
- America
- Europe
- India

• Their Loyalty program is called?

- Belvedere
- Bonvoy

• Where was Accors first hotel?

- North America
- France
- Spain

• Where is Accors headquarters located?

- North America
- France
- Africa
• Where was Hyatts first hotel?
- Chicago
- Los Angeles
- Washington D.C

• The acquisition of which company led Hyatt to expand in to Europe?

• What business was IHG into before expanding in to hotels?

- Brewing
- Aviation
- Restaurants
• The Oberoi group was founded in
- 1937
- 1934
- 1948
- 1963

• What brands come under the Oberoi Umbrella?

• The Leela group was founded in

- 1957
- 1964
- 1977
- 1986

• Leela’s presence can also be seen internationally – True or False

• Taj is a subsidiary of
- IHG
- EIHL
- IHCL

• Taj built their first hotel in

- Mumbai
- Delhi
- Agra

• ITC hotels was founded in

- 1975
- 1967
- 1984
- 1955

• What is ITC’s philosophy?

QUESTIONS?