W H Y I N V E S T I N B A N YA N T R E E

Accor Global Development Brochure

Q1 2022
Romance • Awe-inspiring •
Sanctuary • Sustainability
Understated-luxury, Banyan Tree is an all villa
concept with private pools located in stunning
destinations around the world. In gateway cities, Banyan
Tree has developed tropical garden villas and suites creating
an urban sanctuary. Rediscover the romance of travel as you
journey to iconic cities or farflung destinations where
authentic, memorable experiences await providing a true
appreciation of where you are in the world.

A SA N C T UA RY
FO R T H E S E N S ES
POSITIONING
VIDEO
SENSE OF PLACE

From the architecture and interior design of every

uniquely located property, to the curation of our
dishes, activities, gifts and textiles, we infuse the
best of every destination into the many
touchpoints of our guest experience.

We protect the unique heritage of our destinations

by celebrating local flavours, advocating
indigenous wellness traditions and championing
artisan crafts through Banyan Tree Gallery

Banyan Tree Samui, Thailand

BANYAN TREE HOTELS & RESORTS 3

SANCTUARY FOR THE SENSES

Privacy:
Pioneer of villa with private pool
concept

Romance & intimacy:

Pioneer of private destination dining
concept

Banyan Tree Spa:

Pioneer of the garden tropical spa
concept

Banyan Tree Bath & Spa amenities

available in the rooms and for retail

Banyan Tree Samui, Thailand

BANYAN TREE HOTELS & RESORTS 4

R E S O R T & S PA E X P E R T

Leading high-end luxury brand within the

resort segment

Urban resorts: leveraging on strong

resort expertise, Banyan Tree creates
sanctuaries within bustling cities

28 Banyan Tree Spas: leading spa brand,

focused on traditional Asian therapies.
Dedicated Spa Academy with Spa
Therapist certification

BANYAN TREE HOTELS & RESORTS 5

 BRAND PLATFORM

Romance
Locally Infused Sanctuary
& Intimacy

Strictly For Internal Circulation Only BANYAN TREE HOTEL & RESORT 6
 ROMANCE & INTIMACY

Perfect Locations
for Romantic Escapes
Locations is a key element of the brand identity

Design of individual properties leverages on its

environment to create unforgettable experiences
Banyan Tree Lang Co, Vietnam

BANYAN TREE HOTELS & RESORTS 7

 ROMANCE & INTIMACY

Destination Dining
Luxury of quality time spent connecting with
loved ones

A signature Banyan Tree experience, specialty

dining experiences often in beautiful and private
locations within the resort, on a beach, by the
cliff-edge, on a sandbank on a boat and many
others

Perfect for a romantic dinner, or an

extraordinary evening with friends

Banyan Tree Bintan, Indonesia

BANYAN TREE HOTELS & RESORTS 8

 L O C A L LY I N F U S E D

Unique Design &

Architecture
Providing a Sense of Place that conveys a genuine story
about the location and its people

Respecting the natural environment and local cultures,

weaved into the fabric and design of each and every
property

Careful positioning of suites and villas on site to

maximize views and lower building footprint

Banyan Tree Chongqing Beibei, China

BANYAN TREE HOTELS & RESORTS 9

L O C A L LY I N F U S E D

Local Sense of Place Through

People
Authentic, warm & genuine service

Welcoming and personalised touch

Caring & friendly

Service delivery process may vary according to local culture and

practices, as long as these are consistent with the brand promise

BANYAN TREE HOTELS & RESORTS 10

 SANCTUARY

Tranquility with Space

Understated luxury with oversized suites and villas

Offer privacy and a break from the outside world

Banyan Tree Krabi, Thailand

BANYAN TREE HOTELS & RESORTS 11

 SANCTUARY

Banyan Tree Spa

Quintessential highlight of the Banyan Tree
experience

Holistic approach to physical, mental and spiritual

well-being

Drawing on health remedies and evolving massage

techniques
Banyan Tree Bintan, Indonesia

BANYAN TREE HOTELS & RESORTS 12

T H E B A N YA N T R E E E X P E R I E N C E

Banyan Tree Spa Academy

Groom and empower talents for the evolving
spa industry

First of its kind, launched in 2001

Deliver brand promise and ensure the consistent high standards of the Banyan
Tree Spa experience to guests

Distinctive in-house training and development programs for its spa therapists as
well as development of its unique signature techniques and treatment recipes – at
least 650 hours of formal rigorous in-house training with the art of touch based on
a stringent curriculum

Tasked to research and spearhead new trends, spa concepts, treatment methods,
products and facilities

Successfully developed a series of unique spa treatments including the signature

Royal Banyan, Tropical Rainmist therapies, Master Therapist Experience, and The
Rainforest experience

Located in Phuket, Thailand and Bintan, Indonesia

BANYAN TREE HOTELS & RESORTS 13

 B a n y a n Tr e e N e t w o r k + P i p e l i n e : BRAND NETWORK & PIPELINE

70 Hotels & 7.8k Rooms by 2025

(YTD Dec 2021)

ASIA

Greece
Seoul
AMERICAS Tianjin
Xi’an Kyoto
Chengdu Nanjing
Doha Shanghai
Al Ula Dubai
Guadalupe Bahamas Tamouda Bay Shangri-La Suzhou
Hangzhou
Macau
Sanya
Puebla MIDDLE EAST Bangkok
Manila
Cuba
Acapulco & AFRICA Phuket Koh Samui
Banyan Tree Mayakoba Krabi
Maldives
Kenya
Kuala Lumpur Bali
Network Pipeline
Mozambique Singapore
PACIFIC
29 Hotels 41 Hotels
3.7K Rooms 4.1K Rooms

11 Residences 10 Residences

BANYAN TREE HOTELS & RESORTS 14

B A N YA N T R E E S A M U I , T H A I L A N D
88 villas

BANYAN TREE HOTELS & RESORTS 15

B A N YA N T R E E V A B B I N F A R U , M A L D I V E S
48 villas

BANYAN TREE HOTELS & RESORTS 16

B A N YA N T R E E L I J I A N G , C H I N A
125 suites & villas

BANYAN TREE HOTELS & RESORTS 17

B A N YA N T R E E TA M O U D A B AY, M O R O C C O
92 Villas

BANYAN TREE HOTELS & RESORTS 18

B A N YA N T R E E P U E B L A , M E X I C O
78 Rooms

BANYAN TREE HOTELS & RESORTS 19

B A N YA N T R E E E S C A P E , B U A H A N B A L I I N D O N E S I A
16 Bales
Opening 2022

BANYAN TREE HOTELS & RESORTS 20

B A N YA N T R E E A L U L A , S A U D I A R A B I A
79 Villas
Opening 2022
BANYAN TREE HOTELS & RESORTS 21
B A N YA N T R E E T U W A I Q PA L A C E R I YA D H ,
SAUDI ARABIA
90 rooms & villas
Opening 2023

BANYAN TREE HOTELS & RESORTS 22

B A N YA N T R E E I L L A B A H A M A S , N O R T H B I M I N I
85 rooms & villas

BANYAN TREE HOTELS & RESORTS 23

AWA R D S & A C C O L A D E S

Travel Spa
Travel + Leisure World’s Best Awards 2021 Top Condé Nast Traveller Readers’ Choice Awards 2021 Icon Spa Awards 2021 WOW Travel Award Best Spa Hotel
25 Hotel Brands in the World Top Hotels & Resorts Best Pampering Spa Treatment BANYAN TREE SHANGHAI ON THE BUND
BANYAN TREE HOTELS & RESORTS BANYAN TREE SHANGHAI ON THE BUND BANYAN TREE SPA MARINA BAY SANDS
BANYAN TREE MAYAKOBA 29th Travel Trade Gazette
Travel + Leisure World’s Best Awards 2021 Top BANYAN TREE BANGKOK World Spa Awards 2021 (TTG) Travel Awards 2019
Hotels & Resorts Macau’s Best Resort Spa TTG Travel Hall of Fame –
BANYAN TREE SAMUI 15th DestinAsian Readers’ Choice Awards 2020
BANYAN TREE MACAU Best Spa Operator
BANYAN TREE CABO MARQUES Top 10 List
BANYAN TREE MAYAKOBA BANYAN TREE LANG CO (5th year since induction)
BANYAN TREE MACAU World Spa Awards 2021 BANYAN TREE SPA
BANYAN TREE KUALA LUMPUR World's Best Casino Hotel Spa
Trip.com Group (Ctrip) 2020 BANYAN TREE PHUKET
BANYAN TREE MARINA BAY SANDS 14th China Hotel Starlight Awards
Best Luxury Brand 2020 BANYAN TREE VABBINFARU
BANYAN TREE HOTELS & RESORTS Best Spa Operator in China
Target Taste Awards 2020 SpaChina Awards 2020 (11th consecutive year)
Best Resort Hotel Award of the Year Best Global Spa Brand of the Year BANYAN TREE SPA
TripAdvisor Travelers' Choice 2021 Banyan Tree Lijiang BANYAN TREE SPA Best Hotel Spa of China
Best of the Best (5th consecutive year)
BANYAN TREE SPA MAYAKOBA Harper’s Bazaar Best Rainforest Spa Experience BANYAN TREE YANGSHUO
BANYAN TREE LANG CO Luxury Lifestyle Magazine Readers’ Travel Awards BANYAN TREE SPA SAMUI
BANYAN TREE BANGKOK Best Hotel in Asia
Banyan Tree Samui Thailand Tourism Awards 2019 by Tourism Authority The Private Education Commission
TripAdvisor Travellers’ Choice 2020 of Thailand of Thai Ministry of Education
Top 25 Luxury Hotels in Thailand Travel Guide 2020 Star Award Five-Star awards for Health Tourism: Award of Best Quality School
BANYAN TREE SAMUI Hotel, Restaurant & Spa – Triple Five-Star Winner Excellence for Health & Wellness Destination BANYAN TREE SPA ACADEMY
(6th consecutive year) (Nationwide)
Forbes Travel Guide 2020 Star Awards BANYAN TREE MACAU (3rd consecutive year)
Forbes Travel Guide Star Award BANYAN TREE SPA BANGKOK
BANYAN TREE KUALA LUMPUR (2ND consecutive year)
China Meadin Brand Index Awards 2020
BANYAN TREE MACAU BANYAN TREE SPA SAMUI
Most Influential Brand in
Hospitality Industry BANYAN TREE SPA PHUKET
KOL Credibility Gold List 2020
BANYAN TREE HOTELS & RESORTS
Top 20 Tourist Resort Hotels in China
BANYAN TREE RINGHA
BANYAN TREE YANGSHUO

BANYAN TREE HOTELS & RESORTS 24

CENTRAL BRAND DELIVERY POWERED BY ACCOR
for Luxury brands (Room Night based)

Focus Web
LOYALTY (Accor web + Web Partner)
DIRECT HOTEL
10%
OTA 2,5M Room Nights

ALL.ACCOR.COM,
€478M Room Revenue

BRANDS.COM, 66,7%
VOICE Central Brand Delivery: CBD (%)
CBD (Central Brand Delivery) measures the business in room nights
brought by Accor to the hotel through the 3 main group levers:
Distribution (through Central Reservation System - CRS), Loyalty & Sales.
A 70% CBD means that 70% of the room nights of a hotel are driven by
B2B GLOBAL Accor & Brand Sales, Distribution (all channels powered by the CRS) &
Loyalty ecosystem.
SALES (incl.
Figures as of ytd december 2019 – data from upe

BANYAN TREE HOTELS & RESORTS 25

ACCOR DISTRIBUTION SOLUTIONS

*All Accor brands excluding recently integrated:

Delano, SLS, The House of Originals, Mondrian, Hyde, greet, Mantis, Tribe
Official figures as of end 2019

BANYAN TREE HOTELS & RESORTS 26

D I R E C T B O O K I N G S : A C C O R D I G I TA L P L AT F O R M

1 MULTIBRAND PORTAL
ALL.COM + 1 LIFESTYLE COMPANION APP
ACCOR ALL + 18 BRAND.COM WEBSITES

▪ 300M Website + App visits ▪ > 50% Mobile and App visits ▪ BANYANTREE.COM plugged to
ALL.COM
▪ 2,200 Destinations ▪ 1 Download every minute
▪ 18 Languages ▪ > 4,3/5 app ratings
NEW in 2020: iOS: 4,5/5 & Android: 4,3/5
• All Safe label visibility on digital
experience to rest-assure guests during
the pandemic
• Launch of Apartment & Villas website .
dedicated to Branded Residences and
Extended Stay hotels
Official figures as of end 2019

BANYAN TREE HOTELS & RESORTS 27

D I R E C T B O O K I N G S : A C C O R L O YA LT Y P R O G R A M

THE ONLY LIFESTYLE

Loyalty Program + THE FAST GROWING
Loyalty Program + THE MOST GLOBAL
Loyalty Program

NEW LIFESTYLE & AUGMENTED ▪ 73M Loyalty members worldwide South

HOSPITALITY FRAMEWORK
America
OFFERING EXTENDED OPPORTUNITIES
▪ 37% Loyalty contribution rate in RN North &
Central 8%
TO EARN & REDEEM POINTS ▪ x 3,6 Members stay twice more America, Asia -
than non-members Caribbean Pacific
NEW BENEFITS 32%
>250M 11%
▪ 38 Brands and +
▪ Suite Night Upgrade
180 Nothern
▪ F&B outside a stay
120 Europe
100
Middle-East
NEW PARTNERSHIPS
70
22%
4 4,7 73 & Africa
40 53
▪ PSG – Games / Net media value +€200m to 32
5%
Southern
ALL 2016 2017 2018 2021
Europe
▪ AEG – Worldwide arenas & festivals
▪ IMG – Taste festivals ALL FRS Huazhu 22%

BANYAN TREE HOTELS & RESORTS 28

T H A N K YO U