Professional Documents
Culture Documents
Objective:
“The overall goal of environmental labels and declarations is,
through communication of verifiable and accurate information, that
is not misleading, on environmental aspects of products and
services, to encourage the demand for and supply of those
products and services that cause less stress on the environment,
thereby stimulating the potential for market-driven continuous
environmental improvement”.
The principles of environmental labels and declaration
ISO 14020
9 PRINCIPLES AS THE GORUND FOR CORRECT AND
NON-MISLEADING COMMUNICATION
(CE) N.66/2010
Type 2 Labelling and declaration
CHARACTERISTICS:
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3 main elements of environmental communication
1 Claim
3 Supporting
- 60% Carbon Footprint compared Information
2. Supporting Information
to the previous version of the 70
60
same product
50
40
mPt
30
2 Explanatory statement
20
10
0
Carbon Footprint is one of the
-10 Carbon Footprint_Benchmark Carbon Footprint_Improved
potential environmental impacts. Product
As such it does not imply overall
environmental superiority of the
product compared to the baseline
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