MANAGERIAL COMMUNICATION

Proposal Writing
Title of the Project: Proposal Writing

Module Name: Managerial Communications II

Course Facilitator’s Name: Dr. Aarti Punjabi

Date for Submission: 17-11-2020

Group No: 5

Group Details
Roll_number Name SAP ID
G015 Satish Kumar Yadala 80511020178
G020 Ujjvalkumar Patel 80511020287
G027 Aditya Goenka 80511020367
G034 Urvi Sawant 80511020490
G051 Muskan Beri 80511020721
G058 Abhirup Sengupta 80511020818

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Executive Summary

The world around us is changing rapidly. Global integration has led to humans moving out of
their birthplace in search of education, jobs etc. Consequently, they have to strive to stay
connected with their social circle. This demands that we do everything differently and
communication is no exception when it comes to doing things in a different way. The method
to achieve this communication should be convenient, affordable, advertisement free.

ChatChat is a messaging app that ameliorates these concerns. It empowers users to stay
connected to their loved ones without any hassle of enduring advertisements.

Cover Email

Sub

Dear Casey Parker and Quinn Nguyen,

This is with regards to funding for a new messaging application, ChatChat.

We have attached the proposal in the attachment segment.

We believe that ChatChat in the next five years will be a profitable enterprise for Arrow
Ventures. It has the potential to gain considerable reach among the migrant communities of
different regions of the world. Furthermore, it’s easy-of-use without any additional
advertisements enhances this potential.

We shall be highly obliged if you kindly look into our proposal.

Furthermore, we shall be honoured if we can meet you to ameliorate any concerns and also
provide a small demonstration of the same.

Expecting a positive response.

With regards

Hayden Mendez: hayden_mendez@gmail.com

Sasha Belenko: sasha_belenko@gmail.com

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 Table of Contents

Description Page No

Introduction 4

Background 4

Opportunity 4–5

Financial Summary 5–6

Organizational Information 6

Conclusion 6

References 7

Appendix 8 – 15

Plagiarism report

Introduction
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The world around us is changing rapidly. Global integration has led to humans moving out of
their birthplace in search of education, jobs etc. Consequently, they have to strive to stay
connected with their social circle. This demands that we do everything differently and
communication is no exception when it comes to doing things in a different way. The method
to achieve this communication should be convenient, affordable, advertisement free.

ChatChat is a messaging app that ameliorates these concerns. It empowers users to stay
connected with their loved ones giving them hassle free experience.

Background

ChatChat allows users to connect with their friends and family overseas. Its target audience
can be classified as:
 Migrant Workers
 Student Migrants
 Families, friends living across international borders
 International Business travellers

This application aims to be an asset for people who are working abroad. It will be a crucial
equipment for parents whose wards are studying abroad. Therefore, the application is
designed to serve a significant need of connecting among people staying abroad and their
families and friends.

The application is envisioned to be user-friendly as it will cater to people from a wide variety
of age groups. It should not be cumbersome unlike similar service providers like
BlackBerry’s BBM, Google’s G-Talk, Skype, E-mail, Facebook, other social media
applications. Also, these applications fail to provide a holistic solution to the users
considering issues like excessive ads, promotions, non-user-friendly, exclusivity etc. (Refer
appendix 1)

ChatChat offers a holistic solution to such issues by providing a simple messaging platform
which works on any phone number on any operating system with real time updates. It also
ensures that users are not disturbed by any promotional ads.

Opportunity

Development of ChatChat involves 8 phases (Refer Appendix 2)

 Researching
 Wireframing
 Evaluating Technical Feasibility
 Developing
 Prototype
 Design
 Testing
 Deployment
Currently, ChatChat is in the developmental phase. The expected time for the launch of a
prototype is four months. This involves the feedback collection from various focus groups to
incorporate them into the application before the final launch.

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ChatChat will be first launched on the Apple App Store. Thereafter, it will be promoted using
the following methods (Refer Appendix 3):
 Social media advertisements like Facebook, wherein the type of target audience
along with the area can be managed
 Search engine optimization methods ensure that the app is conspicuous on search
engines like Google
 App store optimization to ensure that the application has a higher ranking in the app
store
 In-app promotions in various other apps which are primarily popular among
international travellers, students, workers etc.
 Promoting the application among influencers of various migrant communities to
spread the word of mouth
 Provide vouchers for good referral practices by users
 Offline promotions using flyers in areas where migrants primarily live and frequent
The metrics of ChatChat’s success are:
 Number of App downloads
 App store ratings
 Retention Rates
 User metrics
o Daily Active Users
o Monthly Active Users
o Stickiness
 Cost per acquisition
 The average revenue per user
(Refer Appendix 4)

Financial Summary

ChatChat is a low-cost application with initial investment including:

 Cloud Infrastructure
 Employees
 Promotions
For monthly employee recruitment cost please refer Appendix 7.
The projected year on year cost structure is given in Appendix 8.

ChatChat will be a free application for the first 3 years, during which, the application aims to
increase its reach. During this time the application will target the smartphones of 10% of all
North American immigrants. This totals 10,000,000 (Refer Appendix 9). In the fourth year,
ChatChat will be priced at $5.99. Estimating a 30% conversion rate, ChatChat should be able
to meet its current and past costs within 2 years. Furthermore, since ChatChat has a two-step
revenue system as shown in appendix 5, it not only converts the migrants but also their
family and friends. This would further expand the reach of ChatChat. For cost vs revenue vs
user analysis refer appendix 10. Thus, ChatChat will be a favourable enterprise within the 5
years of its launch. Expecting an increase in Migration rates as shown in Appendix 11,
ChatChat will be a must-have application for all migrants.

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Organizational Information

ChatChat focuses on simplifying communication by bringing the world closer. The team
currently comprises:
 Hayden Mendez: An MBA graduate from Stanford Graduate School of Business. An
experienced professional in finance from Ernst & Young with extensive business
background. He is suited to guide ChatChat from a business perspective.
 Sasha Belenko: A software engineer with an extensive experience in Yahoo!
Responsible for the development of ChatChat. Capable of managing a team of
developers. She also has the technical know-how of generating new ideas and
converting them into reality.
The mix of business knowledge and technical know-how provides this team the capability to
understand the business.

Conclusion

ChatChat will revolutionise the daily communication. It will simplify international

communication. The convenience coupled with low cost promises a huge revenue through a
large userbase. ChatChat still being in the development phase requires resources to succeed.
Therefore, with Arrow Ventures’ support and guidance, this process will be exceptionally
faster and ChatChat would become a successful venture. This would promise Arrow Ventures
a profitable outcome.

References:

 IOM (2019), World Migration Report 2020, UN, New York, Retrieved November

15,2020, from https://doi.org/10.18356/b1710e30-en.
 United Nations, Department of Economic and Social Affairs, Population Division,
International Migration. (2019). Retrieved November 15, 2020, from
https://www.un.org/en/development/desa/population/migration/data/index.asp
 Amazon, AWS Elastic Beanstalk Pricing, Retrieved November 15, 2020, from
https://aws.amazon.com/elasticbeanstalk/pricing/
 United Nations, Migration, Retrieved November 15, 2020, from

 Jyoti Gupta. (2020). What Are the Various Phases of Mobile App Development
Process? Retrieved November 15, 2020, from https://www.quytech.com/blog/phases-
of-mobile-app-development/

 UN Data, Department of Economic and Social Affairs Population Dynamics,

Statistics. (2019). Retrieved November 15, 2020, from http://data.un.org/Data.aspx?
q=Migration&d=PopDiv&f=variableID%3a85#PopDiv

Appendix

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Appendix 1: ---------------------------------------------------------------------------------

Current Service Providers Limitations

Only worked if the users had a Blackberry
BlackBerry’s BBM
Handset which was expensive
Google’s G-Talk Additional Logins required
Skype Additional Logins required
E-mail Inconvenient, cumbersome

Banner ads, game promotions and various

Facebook other features which were distracting and
annoying

Banner ads, game promotions and various

Other social media applications other features which were distracting and
annoying

Appendix 2: ---------------------------------------------------------------------------------

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Green: Completed
Yellow: Work in Progress
Red: Still to be done

Appendix 3: ---------------------------------------------------------------------------------

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Appendix 4: ---------------------------------------------------------------------------------

Appendix 5: ---------------------------------------------------------------------------------
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Appendix 6: ---------------------------------------------------------------------------------

Appendix 7: ---------------------------------------------------------------------------------

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Appendix 8: ---------------------------------------------------------------------------------

Esti mated Cost Yearly

Employee AWS Promotions

50000

45000

40000
21000

35000

30000

3500
25000
12000

20000

1800
15000 8000
22320

10000 1500
3000 13320
750 7920
5000 1500
0 3960
1800
0
Year 1 Year 2 Year 3 Year 4 Year 5

Appendix 9

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Appendix 10: ---------------------------------------------------------------------------------

Cost vs Revenue vs Users

25000000 50000

45000

20000000 40000

35000

15000000 30000

25000

10000000 20000

15000

5000000 10000

5000

0 0
Year 1 Year 2 Year 3 Year 4 Year 5

Cost Users Revenue

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Appendix 11: ---------------------------------------------------------------------------------

14 | P a g e