Mahindra & Mahindra Limited 

is an
Indian multinational vehicle manufacturing corporation headquartered
in Mumbai, Maharashtra, India. It was established in 1945 as Muhammad &
Mahindra and later renamed as Mahindra and Mahindra. It is one of the largest
vehicle manufacturers by production in India and the largest manufacturer of tractors
in the world. It is a part of the Mahindra Group, an Indian conglomerate. It was
ranked 17th on a list of top companies in India by Fortune India 500 in 2018. Its
major competitors in the Indian market include Maruti Suzuki and Tata Motors
Mahindra & Mahindra was founded as a steel trading company on 2 October 1945
in Ludhiana as Mahindra & Muhammed by brothers Harikrishnan and Jayakrishnan
and Jagdish Chandra Mahindra along with Malik Ghulam Muhammad. Anand
Mahindra, the present Chairman of Mahindra Group, is the grandson of Jagdish
Chandra Mahindra. After India gained independence and Pakistan was formed,
Muhammad emigrated to Pakistan. Muhammad acquired Pakistani citizenship and
settled in Lahore, and in 1948 became Pakistan's first finance ministe
 Promoters pledge decreased from 3.04% to 1.34% of holdings in qtr.

Promoters have decreased holdings from 19.6% to 19.58% in Sep 2020 qtr

FII/FPI have increased holdings from 34.61% to 34.72% in Sep 2020 qtr.

FIIs/FPIs have increased holdings from 800 to 819 in Sep 2020 qtr.

Mutual Funds have increased holdings from 10.85% to 10.98% in Sep 2020
qtr.

Mutual Funds have increased holdings from 32 to 35 in Sep 2020 qtr.

Institutional Investors have increased holdings from 64.18% to 65.64% in Sep

2020 qtr.

SWOT stands for strengths, weaknesses, opportunities and threats. It’s a simple, yet
effective way of evaluating an organisations which not only makes sure you aware of
 your current surroundings but also helps you shape how you want your business or
organisation to be.
M&M’s are hard shell coated chocolates that are highly recognisable and know
worldwide. They are owned by The Mars Company and date back to 1948.
Strengths
·         Worldwide reputation, meaning the world recognises them and trusts the brand.
·         Part of The Mars Company, giving them back-up from other chocolates they make
such as Galaxy.
·         Their marketing and advertising image is individual with sweets as characters.
·         Affordable chocolate that pretty much anyone can afford, making the sweets easily
accessible.
·         Lots of varieties of colours, appealing to a lot of people and any occasion.
·         Personalisation of M&M’s, making gift ideas and for weddings, birthdays etc.

Weaknesses
·         Although M&M’s are the number one chocolate sellers, their adverts and
marketing take cost a lot of money in comparison to other Mars products.

Oppurtunities
·         Having a worldwide market means that any new product they undertake will be
instantly warmed to.
·         The M&M shops worldwide are not only shops but tourist attractions, increasing
sales all the time and ultimately widening their consumer market which will be ready
for any new products.
·         They have over 30 licences to create other products such as t-shirts, mugs, soft toys
and figurines.
·         Advancements in technology- building up on their characters, developing more
products.

Threats
·         Lots of competition everywhere from other confectionary and chocolate makers.
·         Their main competitors ‘Hershey’s’ are always creating new chocolate bars.
·         Increase and inflation of making chocolate could grow, making the chocolate more
expensive, thus losing customers from their reasonable pricing.

Evidently, M&M’s are a huge company who must have gone through some SWOT
analysis’ in their experience of building up their business. Weaknesses of them is
something which I struggled on, as obviously they can’t have too many weaknesses as
they wouldn’t be the great success that they are. The major threat to them, like any
company, is their competition. Making sure that they come above bigger and better
than their competition is something which businesses thrive upon. Finding
customers that would rather go to their company than their competitors is vitally
important. Their advertising strategy of using their sweets turned into characters is
something that I have picked up on a lot, and something which I believe makes them
stand out from the rest of the chocolate and confectionary world. Although it costs an
awful lot more money than other chocolates in the Mars Company, which I have
stated as a weakness, it’s an idea that has definitely worked in getting them
recognition.
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M&M’s biggest competitor is Hershey’s brand like M&M candies. The competition is fierce
among the chocolate industry. Hershey and Mars are rivals and want the opportunity to gain
more of the market share. In 1954, Hershey-ettes were introduced to compete against the
similar M&M’s. However, they were not successful and are generally only available for
consumers around the Holiday season. By the millennium, Hershey extended the popular
Hershey Kisses brand in creating the Kissables. Hershey intended for direct competition to
M&M small candy coated round tablet of chocolate in multitude of colors. The candy factories
started in standard size packs and by the 70’s moved into standard size candy boxes. In the
current year and season, you will find M&M’s in candy canes to small snack sizes and inside
ornamental objects. The chocolate world becomes difficult to present as it becomes difficult
to come up with new ideas in the candy business. As more companies release products similar
to the M&M’s, it will become increasingly difficult for Mars to continue to command the level
of market share in the chocolate candy industry and the product has a potential to get lost in
the supermarket aisle