World Wide Sportsman - a Fishing Brand For More Than One Market

3 Largest Demographics By –
Gender
o 64 % Male
o 36% female
Age
o 25–34
o 35-44
o 45-54
Income
o $100,000 +
o $50,000 - $74,999
Big Picture
o $25,000 – $49,999 • 55 million Americans went fishing
Know Where People are Fishing
o 61% freshwater fish in 2021
o 13% saltwater fish
o 11% fish both • 1.8 million more women
o Shore at 49%
o Boat at 49% • 69% bought fishing gear in the
o Creating more than a saltwater
brand last 12 months
Understanding the Why
o Escaping demands of life
o Spend time with family and friends
o Keep the brand fun and light
o Make it enjoyable to shop for
everyone
What are the largest Obstacles
o Expenses
o Creating price points that
work for multiple markets
- Recreational Boating and Fishing
Foundation
WWS Men’s Footwear Spring 2021
WWS Men’s, Ladies and Kid’s Footwear Spring 2021
Current
Attributes –
Worldwide
Sportsman
 Competition - Technical

Key Details
Lace and Pull-on styles
Blues and Neutrals $75 - $90
$89.95 - $109.95 Pattern Accents

Common Attributes
Dorado • Stain resistant
Retail - $69.99 Brewster
• Good Cushioning
Retail - $54.99
• EVA
• Non marking/no slip sole
• Waterproof/quick dry
• Leather or mesh upper with
Megavent Water drainage system
Bahama Vent Shoe
Retail - $75.00 Retail - $100.00
 Technical Sandals

Key Details
$50.00 - $79.99
Blue, Grays, and Browns
Leather or Canvas Straps

Common Attributes
Non-marking outsole
Non-slip
EVA or equivalent footbed
Pelagic
Offshore Fishing Sandals
Columbia
Men’s Fish Flip PGF Sandal

Grunden’s
Leather Captain Sandal
 Competition - Lifestyle

$59.00 - $119.00 $49.95 - $99.95

$29.95 - $69.99
$34.95 - $44.95
 Product Potential –Technical
This product potential encases shoes with multiple price points. These price points allow us to target and
provide fishing footwear among multiple demographics. (EX. Consumer who is an avid angler and wants a shoe
with all the attributes and is willing to spend $50 +; Consumer who only fishes seasonally and needs a good
fishing shoe for $50 or less)

$60.00 $35.00
Canvas/Leather upper $90.00 Leather straps
Collapsible heel Mesh/synthetic upper Blood n stain resistant
Blood n stain resistant EVA/Rubber Nonslip/non marking sole
Nonslip/non marking sole Blood n stain resistant EVA footbed
EVA midsole Nonslip/non marking sole
Drainage ports

$30.00
Canvas upper $50.00
Water Resistant Mesh/Synthetic upper $25.00
Slip-on Water Resistant Synthetic straps
Nonslip/non marking sole Nonslip/non marking sole Nonslip/non marking sole
Product Potential – technical

$65.00 $65.00
Canvas/Leather upper Mesh/Rubber
Water resistant Blood n stain resistant
Blood n stain resistant Nonslip/non marking sole
Nonslip/non marking sole Bungie tie/no tie lace
Slip on

$40.00 $45.00
Canvas/textile upper Mesh/textile upper
Water resistant Nonslip/non marking sole
Nonslip/non marking sole Antimicrobial
Slip on Water resistant
Lace up
 Product Potential – Lifestyle

$60.00/$70.00
Waterproof suede upper
$50.00 Non-slip and non marking outsole
Leather straps
Rubber outsole
Metal buckle

$15.00 $35.00
Canvas straps Leather strap and upper
EVA footbed EVA footbed
Rubber outsole Added padding for comfort

$35.00 $50.00
Rubber upper EVA foot bed
Non-slip and non- Mesh upper
marking outsole Lightweight and flexible build
Product Potential – Color Pallet
Correlate colors with WWS clothing in addition to create a creative and fun head to toe experience for our
consumers through a line that they will want to wear together!

Blues Patterns

Neutrals Pinks