FASHION

BASICS

November 2021

PSYCHOLOGY

OF FASHION
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WHY PEOPLE
WEAR CLOTHES?
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An adornment is generally an accessory or ornament worn to enhance the
beauty or status of the wearer. They are often worn to embellish, enhance,
or distinguish the wearer, and to define cultural, social, or religious status
within a specific community. When worn to show economic status, the
items are often either rare or prohibitively expensive to others.
Adornments are usually colourful, and worn to attract attention.
They have a long history, around the world, from feathers or bone, to
modern accessories, such as jewellery. Items of adornment are also used
by warriors, and by other members of the military to show rank or
achievement.
IDENTIFICATION

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 Modesty, sometimes known as demureness, is a mode of dress and deportment
which intends to avoid the encouraging of sexual attraction in others. The word
"modesty" comes from the Latin word modestus which means "keeping within
measure". Standards of modesty are culturally and context dependent and vary
widely. In this use, it may be considered inappropriate or immodest to reveal certain
parts of the body. In some societies, modesty may involve women covering their
bodies completely and not talking to men who are not immediate family members;
in others, a fairly revealing but one-piece bathing costume is considered modest
while other women wear bikinis. In some countries, exposure of the body in breach
of community standards of modesty is also considered to be public indecency, and
public nudity is generally illegal in most of the world and regarded as indecent
exposure. For example, Stephen Gough, a lone man attempting to walk naked from
south to north in the United Kingdom, was repeatedly imprisoned.[2] However,
nudity is at times tolerated in some societies; for example by Digambara monks in
India, who renounce clothing for ascetic reasons, and during a World Naked Bike
Ride.

MODESTY
 STATUS
A persons status is his or her position
or rank in comparison to others.
“Good” or “High” status is usually
associated with recognition, prestige
& social acceptance.
Clothing is sometimes used to gain a
higher rank in society, along
with social acceptance and peer approval.
WHY DO PEOPLE SELECT CERTAIN
CLOTHES?

Values and attitudes

Conformity v/s individuality

PERSONALITY
 DETAIL
Values and Individuality is self-expression. It is
attitudes the quality that distinguishes one
person from
Values are the ideas, beliefs, and things
that are important to an
another. It is the characteristic that
individual. They are the underlying makes one person unique
motivations for a person’s actions.
Attitudes are formed from values. They
are an individuals feelings or
reactions to people, things or ideas.
Values and attitudes are learned
concepts.
Some people select clothing because they
value comfort.
Some people choose bargains because
they value economy
Some people value easy care.
PERSONALITY
Where people put their time, effort, and
money shows their personal values.
Some like to spend $$ on many clothes Personality can be defined as the total
and accessories, others save money for characteristics that
the future. distinguish an individual, especially his or
Age influences peoples clothing her behavioral and emotional
selections. As people go through life, their tendencies.
needs and values change Studies show that certain ways of dressing
give clues about specific
personality traits.
People who wear very colorful clothing
Conformity means obeying or tend to be sociable people who gain
comfort from their clothes tends to have
agreeing with some given standard
self-control and confidence.
or authority. People who prefer economy in their
A safe feeling of belonging is clothes choices tend to be alert,
achieved through approval. proficient, and precise.
However, too much
conformity can mean a loss of
personal individuality.