This Study Resource Was: BMG827 Coursework

BMG827 Coursework
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Task 1
•Describe the key purpose of observation, outlining advantages and

disadvantages of this research approach to collecting data.
Participant method of data collection is used to gather data about people and
processes. Participant observation is considered by researchers as the most common and
simplest method of data collection since it does not entail technical knowledge. Participant
observation method of data collection is a qualitative approach of collecting and analyzing
data under a natural setting. As such, it plays a fundamental role when conducting research
as it enables researchers to observe the manner in which the participants behave in a
natural setting. In simple terms, observation method of data collection refers to a systemic
description of events, behaviors as well as artifacts in a natural setting selected for a given
study. The approach of data collection enables researchers to describe existing situations
through the application of five senses of the phenomenon or situation under study.
There are several advantages of using participant observation method when
collecting data compared to other approaches of data collection. For instance, the approach
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provides a richly detailed description of a phenomenon under investigation that assists in
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describing events, behaviors, situations, as understood by the researcher. Also, the
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approach of data collection provides an opportunity to view the participants in events that
are not scheduled. As such, it enhances the quality of data collection, interpretation, and
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also assists in facilitating the design of new research questions or hypothesis.
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• Discuss four dimensions that distinguish various approaches to observation.

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• A disadvantage of observation is observer bias. Discuss at least two ways of

minimizing observer bias.
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• Provide a critical evaluation of the ethics of using concealed observation as a

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research method.
Task 2
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• Advancements in technology have helped data gathering via online survey

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questionnaires? Discuss the mechanisms that can be used to administer online

questionnaires and outline the advantages and disadvantages that may occur.
• Explain the principles of wording, stating how these are important in

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questionnaire design, citing examples not in the book.
• How are multiple methods of data collection and from multiple sources related
to the reliability and validity of the measures?
• "Every data collection method has its own built-in biases. Therefore, resorting
to multi-methods of data collection is only going to compound the biases."
Provide a critique of this statement.
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Reference List
Chapter 8 and Chapter 9 of one of the required texts: Sekaran, U., and Bougie, R., (2016),
Research Methods for Business: A Skill Building Approach (7th ed.). United Kingdom: Wiley.
Required Reading
Chapter 1, Saunders, M., Lewis. P., and Thornhill, A., (2016). Research Methods for
Business Students. (7th Ed). UK: Pearson,
Other recommended reading
Sekarin and Bougie (2016), Chapter 1
Bryman & Bell (2015) – Chapter 1
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Lecture Topic: Formulating and Clarifying a Research Topic
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This session focuses on outlining the factors that influence decisions surrounding
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Required Reading rs e
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Sekarin and Bougie (2016), Chapter 3

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Lecture Topic: Developing a Critical Literature Review

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By the end of this session you should understand the importance and purpose of conductinga
literature review to your research project; know what you need to include when writing
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yourreview; the demands on a good literature review; know how to position your research in
theliterature and how to derive research questions and objectives. The focus of this session
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isto provide:
• An overview on the nature of a literature review

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• Guidance on how to conduct the literature search and review
• Guidance on the demands on a good review
Required reading:
Chp. 3, Saunders, M., Lewis. P., and Thornhill, A., (2016). Research Methods for
Business Students. (7
th Ed). UK: Pearson,
Chapter 4, Sekaran, U., and Bougie, R., (2016), Research Methods for Business: A Skill
Building Approach (7
th ed.). United Kingdom: Wiley.Sekarin and Bougie (2016), Chapter 4
Lecture Topic: Qualitative Data Collection Methods and Analysis
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The purpose of this session is to introduce students to some of the main data collection
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methods, focusing specifically on observation, semi-structured and in-depth interviews.
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approach. As well as data analysis procedures for qualitative data.
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Required Reading:
Qualitative methods
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Building Approach (7th ed.). United Kingdom: Wiley.
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Data analysis
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Lecture Topic: Quantitative Data Collection Methods and Analysis
This session outlines the key dimensions of a survey based approach and design. It willalso
outline and illustrates the analysis and interpretation of quantitative data, including:measures
of location, dispersion and correlation; hypothesis testing and linearregression.
Required reading
Chapter 11 Saunders, M., Lewis. P., and Thornhill, A., (2016). Research Methods for
Business Students. (7th Ed). UK: Pearson
Data analysis
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Chapter 15, Sekaran, U., and Bougie, R., (2016), Research Methods for Business: A
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Skill Building Approach (7th ed.). United Kingdom: Wiley.
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Business Students. (7th Ed). UK: Pearson
Lecture Topic: Selecting Samples

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The purpose of this session is to introduce students to the main sampling techniques.
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Required Reading:
Chapters 7, Saunders, M., Lewis. P., and Thornhill, A., (2016). Research Methods for
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Other Suggested Reading:

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Sekarin and Bougie (2016) – Chapter 13

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Bryman & Bell (2015) – Chapter 7
de Vaus (2014)- Chapter 5

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Lecture Topic: Negotiating Access and Ethics
Required Reading:
Chapters 6, Saunders, M., Lewis. P., and Thornhill, A., (2016). Research Methods for
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BMG827 Coursework

•Describe the key purpose of observation, outlining advantages and

• Discuss four dimensions that distinguish various approaches to observation.

• A disadvantage of observation is observer bias. Discuss at least two ways of

• Provide a critical evaluation of the ethics of using concealed observation as a

• Advancements in technology have helped data gathering via online survey

questionnaires? Discuss the mechanisms that can be used to administer online

• Explain the principles of wording, stating how these are important in

questionnaire design, citing examples not in the book.

Business Students. (7th Ed). UK: Pearson,

Other recommended reading

Sekarin and Bougie (2016), Chapter 1

Bryman & Bell (2015) – Chapter 1

Business Students. (7th Ed). UK: Pearson,

Other recommended reading

Sekarin and Bougie (2016), Chapter 3

Lecture Topic: Developing a Critical Literature Review

• An overview on the nature of a literature review

• Guidance on how to conduct the literature search and review

• Guidance on the demands on a good review

th Ed). UK: Pearson,

Other recommended reading

th ed.). United Kingdom: Wiley.Sekarin and Bougie (2016), Chapter 4

Lecture Topic: Qualitative Data Collection Methods and Analysis

Building Approach (7th ed.). United Kingdom: Wiley.

Business Students. (7th Ed). UK: Pearson,

Business Students. (7th Ed). UK: Pearson,

Building Approach (7th ed.). United Kingdom: Wiley.

Lecture Topic: Quantitative Data Collection Methods and Analysis

Business Students. (7th Ed). UK: Pearson

Building Approach (7th ed.). United Kingdom: Wiley.

Lecture Topic: Selecting Samples

Business Students. (7th Ed). UK: Pearson,

Other Suggested Reading:

Sekarin and Bougie (2016) – Chapter 13

Bryman & Bell (2015) – Chapter 7

de Vaus (2014)- Chapter 5

Lecture Topic: Negotiating Access and Ethics

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