Total No.

of Pages: 2
4981
Register Number:
Name of the Candidate:

M.B.A. DEGREE EXAMINATION, May 2021

(HUMAN RESOURCE MANAGEMENT)
(SECOND YEAR)

660: STRATEGIC MANAGEMENT

(Common with M.B.A. Marketing Management and
M.B.A. Financial Management)
(New Regulations)
Time: Three hours Maximum: 75 marks
SECTION – A
Answer any FIVE questions (5  3 = 15)

1. Define Strategy.
2. What do you mean by Critical Success factors?
3. What do you mean by SBUs?
4. What is Retrenchment Strategy?
5. What do you understand by the term Strategic Alliance?
6. Define Corporate Portfolio Analysis
7. Write about joint venture.
8. Mention reason for merger.

SECTION – B
Answer any THREE questions (3  10 = 30)

9. How does the firm formulated Mission?

10. Explain the elements of Strategic Management.
11. Explain the mode of Strategies Management.
12. What is GE Nine-Cell matrix?
13. Briefly explain on: a) Amalgamation b) Diversification

SECTION – C
Answer any ONE question (1  15 = 15)

14. Explain Michael Porter’s five force model for industry analysis.
15. Explain GE multi factor Portfolio Matrix?
16. Explain the importance of Merger Strategy.
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4981
SECTION – D
(Compulsory) (1  15 = 15)

17. Compulsory:
Chemicals Ltd., a quoted chemical company, has until recently achieved a
steady increase in profitability over a number of years. It faces stern competion
and the directors are concerned about the dissatisfaction expressed by major
shareholders regarding performance over the last two years. During this period, it
has consistently increased dividends, but its share price has not grown at the
same rate as it did previously Khemco Ltd., a direct competitor, is similarly
experiencing a reduction in profitability. Its shareholders are diverse, with the
majority being financial institutions. Khemco Ltd. has been criticized for under-
investment and has achieved no product development over the last-two years.
'Following a concerted media campaign, Khemco Ltd. is facing prosecution for
discharging untreated pollutants into a river. Chemicals Ltd is seriously
considering making a bid to acquire Khemco Ltd. The directors of Chemicals Ltd.,
however, are •divided as to whether Khemco Lc. should be closed down or
permitted to continue reduction post-acquisition, if a bid is made. In their
situation significant staff redundancies should follow:
Required:
• State the strategic factors which Chemicals Ltd. would need to consider
before making a bid to acquire Khernco Ltd.
i) Discuss the social and ethical implications for the managers and staff of both
the companies, if the acquisition goes ahead;
ii) Discuss the environmental issues which would face the directors of
Chemicals Ltd. if it proceeds with the acquisition of Khemco Ltd.
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