CONTENTS

INTRODUCTION ………………………………… 1

➢ About Customer Satisfaction

➢ Introduction of Automobile Industry

➢ Industry performance in 2019-20

➢ History of Mahindra & Mahindra Automotive

➢ Millstone, awards and accolades

➢ About Mahindra Bolero

➢ About Mahindra dealer

OBJECTIVES OF THE STUDY ………………………. 50

➢ Customer Satisfaction………………………………... 51

METHOD & PROCEDURE…………………………….. 52

➢ Research Design
➢ Research Process
➢ Data collection
➢ Samples size
➢ Errors in the study
➢ Limitation of the study
DATA ANALYSIS ……………………………………. 62

➢ Customer Satisfaction……………………………… 63

FINDINGS ………………………………………………. 72

RECOMMENDATION ………………………………… 73

CONCLUSION ………………………………………….. 74

BIBLIOGRAPHY ………………………………………. 75

QUESTIONNAIRE……………………………………. 76

➢ Customer Satisfaction………………………………. 77-79