RESEARCH PROJECT REPORT

TITLED
“A RESEARCH REPORT ON CONSUMER BEHAVIOR
IN FMCG (TOOTHPASTE) INDUSTRY”
Submitted in pursuant to the ordinances for award of
the degree of

MASTER OF BUSINESS ADMINISTRATION

Of
Dr. A. P.J. A. K. Technical University, Lucknow

Project Submitted By: Project Supervisor:

Krishan Kumar Dubey Mr. Manoj
Nishad
Roll No. 1901200700016 Asst. Prof.
Dept. of Business Administration

Department of Business Administration

INSTITUTE OF TECHNOLOGY AND MANAGEMENT

Gorakhpur 2020-21
 CERTIFICATE

This is to certify that Krishan Kumar Dubey has completed the research
project titled “A RESEARCH REPORT ON CONSUMER BEHAVIOR
IN FMCG (TOOTHPASTE) INDUSTRY” in pursuant to the ordinances
for award of the degree of Master of Business Administration under my
guidance to the best of my knowledge it is his original work.

Date: Project Supervisor

Mr. Manoj Nishad

Countersigned by HOD
 DECLARATION

I hereby declare that this project report is based on the research undergone by
me on the topic “A RESEARCH REPORT ON CONSUMER
BEHAVIOR IN FMCG (TOOTHPASTE) INDUSTRY” This is my
original work and no part thereof has been submitted anywhere else for any
other academic purpose.

Date: ………………
Krishan Kumar Dubey
MBA 4th Sem
Roll No. : 1901200700016
 ACKNOWLEDGEMENT

I am extremely grateful to my Supervisor Mr. Manoj Nishad (Asst. Prof.),

and Dr. Abhishek Tripathi (HOD) Department of Business Administration,
ITM GIDA Gorakhpur whose guidance encouraged me a lot to go deep in the
scope of the project tending to broaden my understanding on this project.

Krishan Kumar Dubey

MBA 4th Sem
Roll No. : 1901200700016