Bahria University (Karachi Campus)

Course: Consumer Behavior

Faculty: Naveed Khan
Assignment: 4

Guide lines:

Select a topic of Consumer Behavior with the approval of course instructor. List detail as below

 Influence of price on consumer behavior

 Price change and consumer behavior in luxury goods market

 Customer luxury value perception

 Mass marketing of luxury and consumer behavior

 Prestige-seeking consumer behavior

 Customer behavior and marketing strategy in luxury segment

 Review and analysis of successful/unsuccessful examples of marketing strategies in luxury

segment

 Self-concept in consumer behavior

 Symbolism and market behavior

 Impulsive purchasing

 Attachment and consumer behavior

 Cross-cultural consumer behavior

 Cultural dimensions and consumer behavior: the role of indulgence

 Convergence and divergence in consumer behavior

 Green washing as a marketing strategy

NOTE- A proper report is required. The standard format of a written report is to be followed.