Katherine O’Keefe

katieo15@comcast.net | 908-246-5511 | LinkedIn

──────────────────────────────── EXPERIENCE ─────────────────────────────────
Engagement Fellowship Program, Quinnipiac School of Business January 2021 – May 2021
Engagement Fellow
 Participated in a leadership practicum to strengthen my leadership and communication skills in a class of
24 students
 Brainstormed creative and thoughtful ideas for student engagement, exemplified successful student
behavior, and actively participated in course management and planning
NBC Connecticut, West Hartford, CT January 2020 – May 2020
Lifestyle Show Intern, CT LIVE!
 Increased share of voice on Instagram in the nearby competing market by 1% and gained 60 followers in
5 weeks
 Posted to the show’s Instagram, Twitter and Facebook daily with creative captions and eye-catching posts
 Cut 2-minute highlights from guest segments on the 30-minute show (or Instagram live) for social media
 Researched segments for the show ranging from fashion and fun to local businesses and restaurants
 Set up 3-point lighting when out in the field, occasionally operated the camera and shot b-roll on a GoPro
Integrated Marketing Communications, Quinnipiac University, Hamden, CT January 2019 – January 2020
Host of “Quinnipiac Live!”
 Inspired potential students through a talk-variety show on Quinnipiac University’s YouTube channel to
come to the school
 Interviewed students, faculty and alumni and answered questions live from a global audience
 Livestreamed shows, averaging 20 minutes per episode and 275 views in its last season
Production Assistant
 Brainstormed design ideas and upload thumbnails for the Quinnipiac University YouTube channel
 Assisted in daily operations by supporting the communication and organization of the department
─────────────────────────────── STUDENT MEDIA ───────────────────────────────
Q30 Television
On Air Talent Fall 2017 – May 2021
 Communicated with reporters and producers to write scripts for live broadcasts on news, sports and
entertainment shows
Web Director May 2019 – April 2020
 Inspired creative posts for the station’s website, customized pages and monitored web traffic
Executive Producer – “Sports Paws” May 2018 – April 2019
 Produced a 30-minute weekly sportscast highlighting Quinnipiac athletics
 Stacked rundowns and lead 4 associate producers, 3-6 on-air talent members and 10 crew positions
 Won “Best College Sportscast” at the College Media Association conference in October 2019
Beat Reporter October 2018 – November 19
 Reported on the Quinnipiac women’s volleyball and women’s basketball teams by linear content
Quinnipiac Bobcats Sports Network Fall 2017 – Spring 2019
Play-by-play commentator, writer
 Broadcasted live sporting events with background and statistical prep work
 Pitched story ideas for the magazine, which included interviewing, researching and writing the story
──────────────────────────────── EDUCATION ────────────────────────────────
Quinnipiac University, Hamden, CT May 2021
Bachelor of Arts in Journalism, Management Minor | 3.7 GPA, Communications Honor Society (Lambda Pi Eta)
Richmond University, London, UK January 2020
Studied European Art and Architecture in a January term abroad
──────────────────────────── CAMPUS INVOLVEMENT ────────────────────────────
Undergraduate Admissions January 2018 – May 2019
Student Ambassador
 Lead prospective groups around the university while providing pertinent information
───────────────────────────────── SKILLS───────────────────────────────────
Adobe Photoshop, Adobe Premiere Pro, ENPS, LiveU, WordPress, Social Flow, Wrike, Slack