PROJECT REPORT ON

MARKETING STRATEGIES OF SONY CORPORATION

Project Report submitted in partial fulfillment for
The award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

To

KAKATIYA UNIVERSITY

Submitted by

NANGUNURI AJAY
(HT.NO:086191867)

Under the guidance of

Mr. Ravinder Naik
(MBA)
DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT

VAAGDEVI DEGREE & P.G COLLEGE

(Affiliated to Kakatiya University)

KISHANPURA, HANAMKONDA, WARANGAL-506001

(2018-2021)
 DEPARTMENT OF COMMERCE BUSINESS MANAGEMENT

Mr. Ravinder Naik VAAGDEVI DEGREE & P.G. COLLEGE

(MBA)
KISHANPURA, HANAMKONDA
WARANGAL (T.S.)

Date:…………….

CERTIFICATE

This is to certify that the Project report entitled “MARKETING STRATEGIES OF SONY
CORPORATION”as carried out by NANGUNURI AJAY (HT. NO: 086191867) for the
academic year 2020-2021. He has completed this project as per the rules prescribed by the
Kakatiya University in partial fulfillment of award of the degree of BACHELOR OF
BUSINESS ADMISTRATION (B.B.A).

Mr. Ravinder Naik

     (Project guide)
 DEPARTMENT OF COMMERCE BUSINESS MANAGEMENT

C. DATTATERYULU VAAGDEVI DEGREE & P.G. COLLEGE

M.F.A KISHANPURA, HANAMKONDA
WARANGAL (T.S.)

Date: ___________________

CERTIFICATE

This is to certify that the Project report entitled “MARKETING STRATEGIES OF SONY
CORPORATION”as carried out by NANGUNURI AJAY (HT. NO: 086191867) for the
academic year 2020-2021. He has completed this project as per the rules prescribed by the
Kakatiya University in partial fulfilment of award of the degree of BACHELOR OF
BUSINESS ADMISTRATION (B.B.A).

Head of the department Principal

 DECLARATION

I hereby declare that the project work entitled “MARKETING STRATEGIES OF SONY
CORPORATION” submitted to the KAKATIYA UNIVERSITY, WARANGAL, T.S. is a
record of an original work done by me under the guidance of Mr. Ravinder Naik Faculty Member,
Department of Business Management (BBA), VAAGDEVI DEGREE & PG COLLGE . and this
project work has been performed on the basis for the award of any Degree or diploma and similar project
if any.

NANGUNURI AJAY

(HT.NO:086191867)
 ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards to my guide Mr.

Ravinder Naik for his exemplary guidance, monitoring and constant encouragement
throughout the course of this project. The blessing, help and guidance given by his time to time
shall carry me a long way in the journey of life on which I am about to embark.

I also take this opportunity to express a deep sense of gratitude for cordial support, valuable information
and guidance, which helped me in completing this task through various stages. I am gratified to all staff

members of the SONY, for the valuable information provided by them in their respective fields.

I am obliged to my entire teaching faculty and staff members of our college for the valuable information
provided by them in their respective fields. I am grateful for their cooperation during the period of my
project and also throughout my BBA course.

 I express my special thanks to Dr. A. Sheshachalam garu, Prinicial, Vaagdevi Degree & Pg Collge, and
C. DATTATERYULU, Head, BBA Programme of our college for their inspiring guidance & cooperation.

Finally, I would like to thank all those who helped me in the completion of my project work, VIZ., staff
of the Organization, faculty members of our college, Librarians and others.

NANGUNURI AJAY
(HT.NO:086191867)
 INDEX

CONTENT

S.NO CONTENTS PAGE NO

1 INTRODUCTION

2 COMPANY PROFILE

3 DATA ANALYSIS
AND
INTERPRETATIONS

4 SUGGESTIONS, CONCLUSIONS

QUESTIONNAIRE

BIBILOGRAPHY
 CHAPTER-I
INTRODUCTION
 CHAPTER-II
COMPANY PROFILE
 CHAPTER-III
DATA ANALYSIS AND INTERPRETATION
 CHAPTER-IV
CONCLUSIONS, SUGGESTION
QUESTIONNAIRE
BIBILOGRAPHY
 CERTIFICATE

This is to certify that Ms. GUNDAVARAPU SRIHARIDRA SHANDILYA

Bearing(H.T.No. 086191811) has done the project work in our organization

On a topic “BRAND LOYALTY AT MARUTHI SUZUKI”.

She has completed the project work during a period of 45 days.

During the project , her performance found satisfactory.

Manager