JSW Steel

Internship Report
On
“An Organization Study of JSW steel Limited’’
Submitted by
KUSHAL G
USN: 20MBA024
Submitted to
ADICHUNCHANAGIRI UNIVERSITY
In partial fulfilment of the requirement for the award of the Degree of
Master of Business Administration (M.B.A)
Under the guidance of

Mrs. BEENA P
Assistant Professor
Department of Management Studies (M.B.A.)
Department of Management Studies

BGS Institute of Technology
B.G. Nagara – 571448
Nagamangala Taluk, Mandya District
Batch 2020 – 2022
ADICHUNCHANAGIRI UNIVERSITY
BGS INSTITUTE OF TECHNOLOGY
ADICHUNCHANAGIRI (Approved by AICTE, New Delhi:, Recognised by Govt. of Karnataka)
UNIVERSITY
Ref: BGSIT/MBA/IRC/ 934 /2021-22 Date: 16.11.2021
CERTIFICATE
This is to certify that Mr. Kushal G bearing USN 19MBA024 is a bonafide student of
Master of Business Administration programme of the BGS Institute of Technology. He

has prepared internship report on "An Organizational Study - JSW Steel Ltd." under
the guidance of Mrs. Beena P, Assistant Professor, in partial fulfilment of the

requirements for the award of the degree of Master of Business Administration of
Adichunchanagiri University, B.G. Nagara, Karnataka.
Sighature of Guide
Voreu
Signáture of HOD Signature of Principal
Head of the Department EIACal
enartment of Management Studies BCS Institute of Technology
BCNagara 571 448
BC> INSTiTUTE 0 FECHNOLOGY
Nagamangala Ty, 1Mandya Dist,
bu Nagar-871 448
BG Nagara- 571448, NagamangalaTaluk, Mandya District, Karnataka (INDIA)

Tel: 08234-288418, Fax: 288419, E-mail: principalbgsit@redifmail.com, Website:www.bgsit.ac.in
DECLARATION
I, kushal G, (USN:20MBA024) hereby declare that the Internship report entitled “An
Organization Study of JSW STEEL Limited.,” prepared by me under the guidance of Mrs.
BEENA P, faculty of Department of Management Studies, BGS Institute of Technology, BG
Nagara.
I also declare that this Internship work is towards the partial fulfilment of the university
regulations for the award of degree of Master of Business Administration by Adichunchanagiri
University, B.G. Nagara.
I have undergone an internship for a period of 4 weeks. I further declare that this internship is
based on the original study undertaken by me and has not been submitted for the award of any
degree/diploma from any other University / Institution.
Place: B.G NAGARA Signature of the Student
Date: 16/11/2021
ACKNOWLEDGEMENT
I sincerely acknowledge the help I received from various sources in completing this internship
satisfactorily.
First I would like to thank our college BGS INSTITUTE OF TECHNOLOGY, B G NAGAR
forgiving the opportunity to undertake this internship.
I would like to express my sincere gratitude to our Principal Dr. B K NARENDRA for his
support and encouragement to complete my internship.
I would like to express my gratitude to our Internship Coordinator HOD Mr.

PURUSHOTTHAMA B N, for his valuable guidance, encouragement and support to complete
this internship.
I sincerely thank my internal guide Asst. Prof. Mrs. BEENA P, for her valuable guidance,
support, suggestion and encouragement in carrying out of this internship work and I would like
to thank all the faculty members for their cooperation during my internship work.
PLACE: B.G NAGARA

DATE: 16/11/2021
CONTENT
Chapter Particulars Page

NO NO
1 INTRODUCTION ABOUT THE ORGANIZATION & INDUSTRY 1

To
4
2 ORGANIZATION PROFILE
• Background
• Nature of business
• Vision , Mission and Quality policy
• Workflow model
• Product / service profile 5
• Ownership pattern To
• Achievements / Awards 19
• Future growth and prospects
3 MC KINSEY 7s FRAME WORK AND PORTER’S FIVE FORCE 20

MODEL To
30
4 SWOT ANALYSIS 31
To
32
5 ANALYSIS OF FINANCIAL STATEMENTS 33
To
43
6 LEARNING EXPERIENCE 44
To
45
EXECUTIVE SUMMARY
As a part of the course curriculum, the Third semester M.B.A. students are required to prepare
a financial project report. The objective behind preparing this project report is to relate the
management subjects taught in the classroom to their practical application.
This financial project we have prepared to know the practical implication of and how it
is applied in real life situation. For this financial project we have taken Balance Sheet and Profit
and loss A/c of JSW STEEL LTD for the analysis.
The preparation of this project report is based on financial analysis of annual report of
two consecutive years for a public limited company using ratio analysis, common size
statement and other financial tools. The scope of the project report is limited to the study of the
financial position of company on the basis of the published data available.
This is our initial experience for preparing project report. We cannot claim that our
report is 100% free of errors but at the same time it is our College’s assurance that we have
tried our level best effort to justify work allocated to us. It is indeed a golden opportunity for
us to present the report and indeed a matter of esteem honour itself. Our work in this project is,
therefore a humble attempt towards this end. The study is divided into six chapters.
The first chapter is introduction of organization and industry profile. It deals with history
JSW steel Limited., objective of company.
The second chapter deals with organizational profile. It deals with background, vision, mission,
quantity policy, achievements and awards, future growth and prospects.
The third chapter describes Mc-Kinsey 7s framework, Porters Five Force Model. The fourth
chapter SWOT Analysis. It includes Strength, Weakness, Opportunity and Threats. The fifth
chapter includes Analysis of financial statement of JSW steel Ltd., The last chapters give the
learning experience and bibliography.
JSW STEEL LTD
Chapter-1
Introduction of Industry Profile
The steel industries are among the most important industries in India. During 2014 through 2016,
India was the second largest producer of raw steel and largest producer of raw steel and the largest
producer of sponge iron in the world. The industry produced 82.68 million tons of total finished
steel and 9.7 million tons of raw iron. Most iron and steel in India is produced from iron ore.
Policy for the sector is governed by the Indian ministry of steel, which concern itself with
coordinating and planning the growth and development of the iron and steel industry, both in the
public and private sectors; formulation of policies with respect to production, pricing, distribution,
import and export of iron and steel, Ferro alloys and refractoriness; and the development of input
industries relating to iron ore, manganese ore, chrome ore and refractoriness etc., required mainly
by the steel industry. most of the public sector undertakings market their steel through the steel
Authority of India(SAIL). The Indian steel industry was deli censed and de-controlled in 1991 and
1992 respectively.
Department of Management Studies, BGSIT-ACU Page 1

JSW STEEL LTD
There are two types of steel plants-mini steel plants and integrated steel plants. About half of the
country's steel is produced by medium and small enterprises.
Mini steel plants are smaller, have electric furnaces and use steel scrap as well as sponge iron.
They have re-rollers that use steel ingots as well. They produce carbon steel and alloy steel of
certain specifications. There are around 650 mini steel plants in India.
Integrated steel plants are large, handle everything in one complex-from putting together raw
material to steel making, rolling and shaping. Iron ore, coke, and flux are fed into the blast furnace
and heated. The coke reduces the iron oxide in the ore to metallic iron, and the molten mass
separates into slag and iron. Some of the iron from the blast furnace is cooled, and marked as pig
iron; the rest flows into basic oxygen furnace, where it is converted into steel. Iron and steel scrap
may be added to both to the blast furnace and to the basic iron furnace. There are about five
integrated SAIL plants in India.
Key factors about steel:
In 2013 the world steel industry produced 1.6 billion tons of crude steel. steel is a cornerstone and
key driver for the world's economy.
The steel industry directly employees more than 2 million people worldwide, plus 2 million
contractors and 4 million people in supporting industries including industries such as construction,
transport and energy, then steel industry is a source of employment for more than 50 million
people.
Steel is at the core of the green economy, in which economic growth and environmental
responsibility work hand in hand
Steel is the main material used in delivering renewable energy, solar, tidal and wind. Steel is 100%
recyclable and can be used in new products and applications amount into significant energy and
raw material savings.
The amount of energy required to produce a ton of steel has been reduced by 50% in the past 30
years.

JSW STEEL LTD
Steel is everywhere in our lives. No other material has same unique combination of strength,
formability and versatility.
Steel surface are hygienic and easy to clean. Surgical and safety equipment and commercial
kitchens are all with steel. Almost 200 billion cans of food are produced each year. Steel can ensure
that food can remain safe and nutritious while saving energy as refrigeration is not needed. Steel
is innovative and progressive industry committed to the safety and health of its people.
The industry is committed to the goal of an injury free workplace. Safety matrix show that the lost
time injury frequency rate is discharging. Globally the steel industry spends more than 12 billion
per year on process of improvement, new product development and future breakthrough
technology.
Life cycle thinking: new solution for new times. Life cycle assessments (LCA) consider
production, manufacturing, use phase and end life recycling and disposal. Lifecycle thinking leads
to immediate environment benefits. LCA is easy to implement, cost effective and produced
affordable and beneficial solution for material decision making and product design.
Top steel producing companies in India:
1. Rastriya I spat Nigam Limited (RINL)

2. VISA Steel.
3. Essar Steel.
4. TATA Steel.
5. JSW Steel.
NET EXPORTS
1. The 1st place goes to China for exporting 46.8 matrix ton.
2. While Japan ranked towards 2nd place for producing 37.1mt.
3. And the 3rd place goes to Ukraine by producing 23.0mt.
4. Whereas India stood in 5th place by producing 2.3mt.
SAFETY AWARENESS

JSW STEEL LTD
➢ Protecting ourselves from the hazards existent in the industry is called safety.
➢ Wear safety shoes or boots, preferably with steel toes.
➢ Wear a hard while framing or when required by supervisor.
➢ Wear safety glasses when working with any power tool when recommended by the
supervisor.
➢ Wear dust masks when needed.
Hazard.
Hazard is a dangerous occurrence that can happen in the industry.
Few hazards in the steel plant are.
• Hot metal hazards.

• Gas based hazards (CO).
• Dust hazards.
• Noise hazards.
• Electric hazards.
However, these can be avoided by simple steps.
1. Hot metal hazards : Hot metals falling on the skin can cause serious injury. Hence jeans
trousers and jeans jackets must be worn at all times while working in the plant.
2. Gas based hazards(CO): CO a poisonous gas that replaces the oxygen in the hemoglobin.
A C0 pointer/monitor is always attached to the person working in a CO concentrated area.
A person can safely work in an area of 50ppm concentration for about 8 hours.. A 1200ppm
concentration will put a person to coma in 15mins. It can be fatal. Further to prevent the
effect of any other poisonous gases" Gas masks" are used.
3. Noise Hazards: "Ear plugs" or " Ear Muffs" are used to maintain the decibel level within
safe limits of 85Db. The former reduces the decibel by 20-30Db and the latter by 30-40Db.
4. Dust Hazards: Dust exposure can cause various lung disorders including lun. Hence
"masks" are worn while working in a dusty area.
5. Height Hazards: While working at heights safety harness has to be worn to prevent any
sort of fall resulting in injuries. Fall arrestors are also use

JSW STEEL LTD
Chapter-2
Company Profile
JSW Steel Ltd, the flagship company of the JSW group is an integrated steel manufacturing in
India with an installed steel-making capacity of 18 million tones per annum (MTPA).The company
offers the entire gamut of steel products-Hot Rolled cold rolled Galvanized galvalume etc. The
groups set up its first steel plant in 1982 at vasind near Mumbai. Soon after, it acquired Piramal
steel ltd., Which operated a mini steel mill at Tarapur in Maharashtra. The Jindal, who had wide
experience in the steel industry, renamed it as Jindal Iron and Steel Co. Ltd (JISCO). Jindal
Vijayanagar Steel Ltd. (JVSL) was set up in 1994, with its plant located at Torangallu in the
Bellary-Hospet area of Karnataka and External areas of Andrapradesh, the heart of the high- grade
iron ore belt and spread over 3700 acres (15 km square) of land. It is just 340 kilometer (210 mi)
from Bangalore, and is well connected with both the goa and Chennai port. In 2005, JISCO and
JVSL merged to form JSW steel ltd.

JSW STEEL LTD
In 1994, Jindal viyanagara steel (JVSL) was set up with its plant located at Toranagallu in the
Bllary-Hospet area in the state of Karnataka.
Jindal was established in 1952 by OMPRAKASH JINDAL. The group has grown from single unit
making steel pipes bends and sockets at Liluar near Calcutta (presently Kolkata) to the present
multi location, multi product giant from the mining of iron /ore/coal/chrome ore to the
manufacturing of value added steel products it has a permanent position in the flat steel segment
in India and today more than 20000people are working in the organization.
In the 15th century, Krishnade varaya (1509-29) ruled the royal Vijayanagara Dynasty located in
Southern India, famous for its peace and prosperity. Remainscing the past glory of Vijayanagara,
JINDAL VIJAYANAGARA STEEL LTD., the mega steel plant has come up at Torangallu,
29kms from Bellary. The principal of promoter of JVSL is JISCO; both belong to OM Prakash
jindal group having 50 years of experience in steel industry.
JVSL has an interesting history; Mrs. INDIRA GANDHI inaugurated this site in 1971, for an
integrated steel which was to be named Vijayanagar steel plant. In 1994, govt of Karnataka
approved jindal who succeeded in setting up of JSW , largely because they dared to choose not so

JSW STEEL LTD
commercial but most environment friendly for iron making, COREX as agent with participation
from Karnataka steel investment and development corporation ltd
JVSL was renamed as JSW in the year 2005. It ranked 4th among the top Indian business houses
in terms of sales and profit of rs.19700 cores. Jindal organization is faster growing group with
enviable business trends records and a strong market.
Presence in India today. Jindal has recognized in India and Asia pacific region. It is the 4th largest
sales turnover in the private sector after RELIANCE, TATA, ADITYA BIRLA Group.
NATURE OF BUSINESS
✓ JSW Steel coated products limited is India's leading manufacturer and exporter of coated
steel with a capacity of 1.8 MTPA.
✓ A 100% subsidiary of its parent company JSW Steel ltd., is constantly working towards
achieving customer satisfaction
✓ With our vision and values to nurture and support the growth of our country in place.
✓ We began a journey towards creating and developing an environment that speaks volumes.
✓ The largest product portfolio in steel, we are India's largest steel exporter shipping to over
100 countries across 5 continents.
✓ Over the last 35 years, we have been at the forefront of science and cutting-edge
technology.
✓ laying the groundwork
✓ Starting with a single plant in 1982, we are now India's leading manufacturer of value-
added and high-graded steel products.
Vision, Mission and Quality Policy:
Vision
“Global recognition for Quality and Efficiency, while nurturing Nature and Society”.
Mission
“Supporting India’s growth in core economic sectors with Speed and Innovation”.

JSW STEEL LTD
Quality Policy
✓ Transparency
✓ Dynamism
✓ Strive for Excellence
✓ Passion for Learning

JSW STEEL LTD
WORKFLOW MODEL
RAW MATERIAL
HANDLING
SYSTEM
PALLET PLANT
SINTER PLANT
COKE OVEN
BLAST FURNACE
COREX
BASIC OXYGEN
FURNACE(BOF)
CONTUINOUS
CASTING
PLANT(CCP)
HOT STRIP
MILL(HSM)
HOT ROLLING
COLD ROLLING
MILL
RAW MATERIAL HANDLING SYSTEM
It consists of two wagon tipplers, three stacker cum declaimers, one-barrel reclaimed and one twin
boom stackers, with conveyor belt. The raw material are iron ore lump and fines, pellets, limestone,
dolomite, quartzite, manganese ore, non-coking and coking coal and coke.

JSW STEEL LTD
PLANT
We have 2 pellet plants of rated capacity 4.2 MTPA each and the pellet size ranges from 8 to
16mm. The major units are dryers, ball mills, palletizes of 7.5mdia, in duration furnaces,
electrostatic precipitator and water re-circulation system.
Pellet plant 2 is a wet process where in it uses the filtrate material (with moisture less than 10%)
as a feed (from beneficiation plant 2).
SINTER PLANT
JSW Steel plant has 4 nos. Sinter plants. SP 1 and 2 are each of 2.3 MTPA capacity ,sinter 3 is of
5.75 MTPA and sinter 4 is of capacity 2,78 MTPA to produce suitable agglomerates for iron
making . SP 1, 2, 3 and 4 were commissioned in August 2006, August 2008, March 2011 and 2012
respectively.
COKE OVEN
JSW has both recovery and non-recovery type coke making facilities.The total installed capacity
of non-recovery type coke making facility is 1.20 MTPA, coke oven 1 having 139 ovens, and coke
oven 2 has 140 ovens. The salient features of non-recovery coke making are the waste heat
recovery for power generation. Coke oven 3 and 4 are recovery type coke oven with installed
capacity of 1.5 MTPA% 1.95 MTPA respectively. coke oven 3 has four batteries each of 56 ovens
and coke ovens is extraction of value added products like coal tar, Ammonia and sulfur.
BLAST FURNACE
It uses iron ore, sinter, pellet, coke and limestone , which are charged at the top of the furnace and
hot air is blown from the bottom of the furnace in 6 to 8 hours, the iron bearing material converts
into liquid iron.
COREX
It uses abundantly available non coking coal as a reluctant.Unlike conventional blast furnace,
which uses hot air for combustion coke/coal, pure oxygen is used in corex.
BASIC OXYGEN FURNACE (BOF)

JSW STEEL LTD
It is the most widely used steel making process.The hot metal is charged in the BOF and oxygen
is blown into the hot metal at a high pressure through a water cooled lance . All the impurities in
the hot metal during the process to facilitate the chemical reaction, which then floats on the surface
of liquid steel is slag. The liquid steel is tapped from the BOF into jaladle at correct temperature
and chemical composition.
CONTUINOUS CASTING PLANT (CCP)
The liquid steel gets fully solidified into slabs, after passing through a series of rolls. Optimized
external cooling of the slab right from the exit of the mould ensures slab quality meeting
international standards. Both CCP and BOF is designed by SMS-Damage Germany.
HOT STRIP MILL (HSM)
The rated capacity of the HSM-1 is 3.20 MTPA and HSM-2 is 3.50 MTPA of hot rolled coils.The
major units are walking beam reheating furnace, reversing roughing stand coil box, high finishing
stands, down coilers, roll grinding shop, water re- circulation system. The salient technical features
are high pressure D e-scaling (180 bar), AGC control in 3 finishing stands. Work roll bending,
online thickness and width gauge, roll bite lubrication system and on line marketing system.
HOT ROLLING
Hot rolling is the working of metals above the recrystalisation temperature. All this temperature,
energy required for plastic deformation is less because above critical temperature, steel has face
centered cubic (FCC) structure which is more ductile than the body centered cubic structure,
observed in the steel below criteria temperature. The slabs are charged to a modified pusher type
reheating furnace of capacity of 80 tons per hour. The hot slabs are initially rolled in 2 rolling
mills, which in turn feed the 4 hi finishing mill. The steel slabs , either indigenous imported , and
identified according to their grade ,heat number and slabs and then the extractor convey the slabs
to the roughing mill where the slabs are reducing to rough thick plates.

JSW STEEL LTD
COLD ROLLING MILL
Cold rolling is a complex process of plastic deformation of metals between pairs of rotating rolls
to reduce thickness of hot rolled strips and impart desired mechanical and metallurgical properties
to them. Forming is considered as the most economical manufacturing process as there is no loss
of metal in it. In this process desired size and shape are obtained through the plastic deformation
of metal.
PRODUCT AND SERVICE PROFILE:
JSW is the largest integrated steel companies in India, having established production facilities at
close proximity to the minerals resources as well as to the market for its products. JSW cost of
production is among the lowest in the country, the integrated steel plant produces hot rolled coils
in various carbon and low alloy grade of steel for the wide application ranging white goods,
automobiles, line-pipe, railway wagons and many more.
PRODUCTS:
HOT ROLLED COILS AND SHEETS
Hot rolled products like hot rolled steel bars used in the welding and constructions traders to make
railroad tracks and I-beams; ex. Hot rolled steel is used in the situations where precise shapes and
tolerances are not required.

JSW STEEL LTD
COLD ROLLED CLOSED ANNEALED COILS AND SHEETS
Cold rolled steel is used for applications in which dimensional tolerances, strength and surface
finish quality are critical. It is ideal for projects where precision is essential. The metal is easily
formable for moderate draw applications. This makes it ideal for use in metal furniture.
GALVANISHED COILS AND SHEET
It is used to produce outer cover of electrical appliances, chimney, and kitchen utensil parts of
automobiles. And it is also used as storage and transport in farming, animal husbandry, fishery
area. The galvanized steel coil can be made into galvanized corrugated roofing sheets.

JSW STEEL LTD
JSW VISHWAS G.C SHEETS
It creates an impervious barrier on the steel, thus preventing it from coming in contact with
moisture and preventing corrosion. Additionally, galvanizing enables the sheet to achieve excellent
adhesion and abrasion resistance.
JSW PRAGATHI COLOUR COATED SHEETS
For the segment, the pre painted corrugated sheets and profiles are branded of JSW. The superior
coating technology resists cracking and peeling even during heavy forming operations.

JSW STEEL LTD
PRE-PAINTED GALVANISHED COILS
PRE-PAINTED PROFILES
The alloy coated product contains 55% aluminum 43% zinc and 1.5% silicon by weight. Applied
by the traditional hot dipping process, it is perfect for applications that call for high corrosion
resistance and heat reflectivity.

JSW STEEL LTD
JSW TMT PLUS BARS
Typically used in constructions in coastal areas, areas with high salinity in the air, industrial areas,
constructions of marine structures and in areas with high acid content in the air.
WIRE RODS AND SPECIAL STEEL-RCS
The low, medium and high carbon grades, electrode grade and CHQ grade are produced, while
produces alloy and special grade wire rods. Low tramp elements. Dimensional accuracy
guaranteed by an automated thickness control system using advanced numerical models.

JSW STEEL LTD
OWNERSHIP PATTREN
Holder’s Name No of share % of Share holding
No of share 2417220440 100%
Promoters 1027368360 42.2%
Foreign Institutions 57823407 12.9%
Bank of mutual fund 12375000 2.39%
Central Govt 644870064 0.51%
Other 312591832 26.68%
General public 199158481 8.4%
Financial institution 115240279 4.77%
Foreign promoter 37934180 1.57%
GDR 9858837 0.41%
ACHIVEMENTS AND AWARDS
• JSW Steel bags the Steel Minister’s Trophy for being the 2nd best integrated steel plant in
the country
• Dolvi Works conferred with "Certificate of Appreciation" in Prime Minister's Trophy 16-
17
• JSW Steel wins at Asia Sustainability Reporting Awards
• JSW Steel bagged Global Innovation Award at 2019 India Perspective
• Grow Care India Environment Award-2019 to Dolvi Works
• JSW Steel awarded for the Best Raw Material Supplier of 2018
• JSW Steel awarded for Outstanding Support for the year 2019 by Honda Cars

JSW STEEL LTD
• JSW Steel Coated, Vasind wins the 1st Prize in the - 13th State Level Award for Excellence
in Energy Conservation & Management
• Apex India Energy Efficiency Award -2018
• Toyota recognizes JSW Steel for world-class quality
• JSWSCPL Vasind location has achieved the prestigious award ‘Gold Medal’ in INDIA
GREEN MANUFACTURING CHALLENGE-2018 by M/s. International Research
Institute for Manufacturing, (IRIM) India
• JSW Steel gets recognised by Worldsteel Sustainable Champions of 2018
• National Institution for Quality & Reliability (INQR) honours JSW Steel Vijyayanagar
works
• Bombay Iron Merchants’ Association visit to Vijayanagar Works
• JSW Steel Coated Products Ltd., Vasind has been awarded with Gold Category for
Excellence in Energy Efficiency for Year-2018 by Apex India Foundation in the sector of
Metal and Mining
• JSW Steel Coated Products Ltd. has been awarded a Special Trophy for Excellence in
Exports of MEIS Items for the year 2016-17 in the category of Large Enterprises by EEPC
India, Western Region
• JSW Steel's Dolvi Works received "PLATINUM" level recognition in CII Exim Bank
Award for Business Excellence – 2018
• JSW wins the prestigious Deming Prize for its excellence in TQM
• JSW Steel included in the NIFTY 50 Index
• Ranked sixth among the best operating steel plants in the world (World Steel Dynamics,
June 2017)
• Featured in the Vigeo Eiris Emerging 70 group sustainability rating
• Best CSR Practice award 2018: CSR Summit (February 2018)

JSW STEEL LTD
FUTURE GROWTH AND PROSPECTS:
The company has taken up the following Greenfield projects for setting up steel plants and also to
develop iron and ore and coal mines for raw material integration.
❖ To set up MTPA steel plant in the state of Jharkhand in phases through a subsidiary, JSW
Bengal steel Ltd.
❖ To set up 35000 tones design, fabrication and erection, structural steelmaking and ancillary
facility in a joint venture with 50% equity stake through subsidiary, JSW building systems
ltd.
❖ To develop a coking coal mine in a joint venture at Rhone in the state of Jharkhand.
❖ To develop Thermal coal mine in a joint venture in the state of Orissa. To set up a
manufacturing facility in a joint venture in the state of Tamil Nadu to produce supper
critical power plant equipment.
The group has already announced its intention to set up Greenfield steel plants plants in the state
of west Bengal, Jharkhand, Chhattisgarh, Odisha, Rajasthan, Maharashtra and Karnataka. The
group is continuously on the lookout for acquiring various iron ore and coal mines, critical inputs
for steel making. The core team of the group comprises the founder's four sons who manage group
companies;

JSW STEEL LTD
CHAPTER 3
Mc KINSEY 7'S MODEL
MCKINSYS 7s model was developed in 1970s by mc kidney’s consultants Tom Peters, Robert
waterman and Julian Philips with a help from Richard Pascale and Anthony G. Athos. The goal of
the model was to show how 7 elements of the company: structure, strategy, skills, staff, style,
systems and shared values can be aligned together to achieve effectiveness in a company. The key
points of the model is that all the seven areas are interconnected and a change in one area requires
change in the rest of a firm for it to function effectively.
The model was to show how 7 elements of the company, structure, strategy, skills, staff, style,
systems and shared values can be aligned together to achieve effectiveness in a company. The key
points of the model is that all the seven areas are interconnected and a change in one area requires
change in the rest of a firm for it to function effectively.
In Mc kinesis model, the seven areas of organization are divided into the 'soft' and 'Hard' areas.
Strategy, structure and system are hard elements that are easier to identify and mange when
compared to soft elements. On the other hand, soft areas, although harder to manage, are the
foundation of the organization and are more likely to create the sustained competitive advantage.
This model starts on the premise that an organization is not just structure but consists of 7 elements
➢ STRUCTURE:
The organizational structure refers to formal hierarchical relationships and positional
arrangements it deals with how members communication with others, how information
flows what roles he performs, rules and procedures existing to guide the activities of
members as part of organization it reference to type of organization say autocratic, flat
structured, democratic etc, with reference to the JSW it has good mentor, disciplined
relationship, encouragement, help and guidance and it follows divisional structure.

JSW STEEL LTD
The following chart shows the organizational structure of the company
chirman and jindal Deptey

managing managing managing
dirictor dirictor dirictor
Exective
excutive vice
managing
president
diricctor
Chairman and Managing Director
Production and operation
Marketing
Finance
Human Resource
➢ STRATEGY:
It includes basic purpose, mission, objective, goals and major actions, plan and policies.
In JSW, every department has its own strategies and policies.
Marketing strategies: Focusing on selecting major customers in terms of their locations,
segments, potential demands etc, customizing of product so that the best advantage by
using JSW product in terms of yield, lower costs etc.
Pricing strategies: JSW is into industrial goods segments where sales are made according
to customer specification. Hence not much of publicity and market leadership techniques

JSW STEEL LTD
are required.
Price fixation: It differs for exports and domestic market according to the industry
analysis made at international market.
Promotional strategies: The production is done on the basis of customer order; therefore
the organization has not engaging in advertising activity. But as a promotional tool what
it is giving is as follows:
▪ Quick delivery
▪ Better customer relation
▪ Direct marketing
➢ SYSTEMS:
The daily activities and procedures that staff use to get the job done . It refers to all rules,
regulation and procedures both formal and informal. It includes production plans, control
systems capital budgeting, cost accounting procedures, valuation methods recruitment
training and development plans in JSW, every department has got their own management
information system
HUMAN RESOURCE INFORMATION SYSTEM
There is HR package which stores all employee profile such as employee ID, code no, joining date,
place of posting, name, personal profile, bank name, A/C NO, grade department, designation, pay
scale and history.
QULITY SYSTEM
Every production department has quality packages. They have their own targets and grades as JSW
have laboratory, research and development and testing facilities.
For example: pallet plant is the supplier of COREX department. So COREX checks the quality
specification while purchasing from pallet plant. Hence there is a value chain.
QUALITY POLICY:
Company has developed the quality manual covering requirement standards prepared with
reference to quality system.

JSW STEEL LTD
Level 1 - System Manual.
Level 2 - System Producers.
Level 3 - Work instructions and master parameter sheets.
Level 4 - Formats and records.
Vendor rating is done on quality and delivery time. Commercial departments collects information
on supplier and trail order is placed.
➢ STYLE:
According to MCKINSYS patterns of action are taken by top management. In JSW there
are 66 Quality circles where the employee can suggest any improvements in system. There
is grass root level participation. Suggestions are implemented either interdepartmental
communications, mutual understandings, or by top level analysis, where huge investments
are involved.
Even the policies decisions are taken with consultancy of respective persons. Employee
take casual decisions and their immediate head give the feedback. From the above facts we
can say that JSEW has a participative management style.
➢ SKILL:
Skills are capabilities of organization as a whole describe the organization as a part of its
character is core competencies like in JSW has manufacturing skills, research and
development etc. the skills which JSW possess are assertive decision making, business
knowledge, leadership knowledge, attitude adaptability, courageous and dynamism.
However the skill requirement varies from job to job, recruitment and selection process
carries JSW hand picks the best engineering and managerial talent from the country's
reputed business houses, campus selection, placement agencies and advertisement and
database.

JSW STEEL LTD
LEVEL DESINATION SKILLS EXPECTED
1. President 1. Leadership skill

TOP LEVEL
2. Senior 2. Term building
1. Visionary 3. Associate VP
skills 4. senior VP
2. Thinking
1. Strategic thinking
MIDDLE LEVEL 1. GM
emotional
2. DGM
1 Collaboration 2. intelligence
3. ASS GM
communication
4. SM
1. Loading coil
OPERATIONAL Trainee job
1Unloading coils 1. Hand supervisor
1. SHARED VALUES:
It refers to superior-subordinate goals. Values shared by the members. Shared value of
JSW are classified as follows: Core values: Trust, relationship, challenge and foster
ownership. Other values: Concern for employee, customer satisfaction, commitment to
society, creating shareholders wealth.
2. STAFF:
Staffing is a process of procurement required to achieve organizational goals. It also
refers to selection, placement, training and development. The total number of
employees:
• 7500 permanent employees.
• 12500 outsourcing.
• 10000 daily wage workers

JSW STEEL LTD
QUALIFICATION PROFILE OF JSW EMPLOYEES:
QUALIFICATION PERCENTAGE
Diploma Holders 50%
Engineers 30%
Graduates and postgraduates 5%
ITI 10%
CA/CS/ICWA 1.06%
MBA 1.04%
OTHERS 2.09%
TRAINING AND DEVELOPMENT:
Objectives: To bridge the gap between existing and desired skills. Training in JSW is aimed at the
development of knowledge , skills, attitude and teamwork.
Internal Training: It is provided when an outside agency or a specialist come to train the
employees.
External Training: It is provided when the employees are sent to any management consultancy
firm. Kirloskar Institute of training is one of such institute.
On the job training: I t is given as an induction program. However JSW don't make any job analysis
and job description. Induction programs are done to familiarize the newcomers and compulsory
safety training is given to all employees of JSW. Apart from this managerial training, behavioural,
technical and multi-skill training is given.

JSW STEEL LTD
PORTERS FIVE FORCE MODEL
An industry is a group of firms that market products which are close substitutes for each other (e.g.
the car industry, the travel industries).
Some industries are more profitable than others. Why the answer lies in understanding the
dynamics of competitive structure in an industry.
The most influential analytical model for assessing the nature of competition in an industry is
Michael porter's five forces model, which is described below.
Porter explains that there are five forces that determine industry attractiveness and long-run
industry profitability . These five "competitive forces"

JSW STEEL LTD
1. Competition in the Industry

The first of the five forces refers to the number of competitors and their ability to undercut
a company. The larger the number of competitors, along with the number of equivalent
products and services they offer, the lesser the power of a company. Suppliers and buyers
seek out a company's competition if they are able to offer a better deal or lower prices.
Conversely, when competitive rivalry is low, a company has greater power to charge higher
prices and set the terms of deals to achieve higher sales and profits.
2. Potential of New Entrants Into an Industry

A company's power is also affected by the force of new entrants into its market. The less
time and money it costs for a competitor to enter a company's market and be an effective
competitor, the more an established company's position could be significantly weakened.
An industry with strong barriers to entry is ideal for existing companies within that industry
since the company would be able to charge higher prices and negotiate better terms
3. Power of Suppliers
The next factor in the five forces model addresses how easily suppliers can drive up the
cost of inputs. It is affected by the number of suppliers of key inputs of a good or service,
how unique these inputs are, and how much it would cost a company to switch to another
supplier. The fewer suppliers to an industry, the more a company would depend on a
supplier. As a result, the supplier has more power and can drive up input costs and push
for other advantages in trade. On the other hand, when there are many suppliers or low
switching costs between rival suppliers, a company can keep its input costs lower and
enhance its profits.
4. Power of Customers
The ability that customers have to drive prices lower or their level of power is one of the
five forces. It is affected by how many buyers or customers a company has, how significant
each customer is, and how much it would cost a company to find new customers or markets
for its output. A smaller and more powerful client base means that each customer has more
power to negotiate for lower prices and better deals. A company that has many, smaller,

JSW STEEL LTD
independent customers will have an easier time charging higher prices to increase
profitability.
5. Threat of Substitutes
The last of the five forces focuses on substitutes. Substitute goods or services that can be
used in place of a company's products or services pose a threat. Companies that produce
goods or services for which there are no close substitutes will have more power to increase
prices and lock in favorable terms. When close substitutes are available, customers will
have the option to forgo buying a company's product, and a company's power can be
weakened.
Understanding Porter's Five Forces and how they apply to an industry, can enable a company to
adjust its business strategy to better use its resources to generate higher earnings for its investors.
INDUSTRY COMPETITORS (INTENSITY OF RIVAIRY)
1. STEEL AUTHORITY OF INDIA LIMITED(SAIL)

It is contemplating cost reduction through cutting operating expenses, purchasing
expenses, social infrastructure expenses, inventory carrying cost etc. The company is
aiming at reducing its main power from a level of 170000 to 100000 in next 3-4 years
through a combination of natural attribution and VRS Schemes. SAIL is redeploying its
surplus assets within its own units to productive use.
2. RASHTRIYA ISPAT NIGAM LIMITED (RINL):
The company has taken number of restricting majors to improve financial performance
of the plant with govt. Assistance.
3. TATA STEEL Co. (TISCO):
Is amongst lowest cost steel producers of HR coils in the world and their vision is to
become lowest cost steel producer of the world in near future. Based on the platforms of
low cost raw materials and a modern plant the company targets to produce HR coils at
costs below OSD 170/ton .The labour productivity is still poor and in absence of safety
net, it is difficult to play off redundant It labour.
4. ESSAR STEEL:
It uses power from its own captive plant and uses 70% lump to achieve cost reduction.
The company is planning of installing a pallet plant for reducing cost of production and

JSW STEEL LTD
achieving economy of operation besides continuous. Uninterrupted supply of long turn

metallic needs. It has introduced construct system of labour instead of permanent
employees.
5. LIOYDS STEEL INDUSTRIES LIMITED:
The company entered into an agreement with western coalfields ltd, (WCL) for operating
an underground sector, which is a major user segment showing sign of revival . The
government at the centre is accepted to provide much needed political stability and is
also expected to increase spending on infrastructure activities there by increasing the
demand for steel. A.B Vajpayee has assured the steel industry protection against any
unfair measures in global market. The government should develop adequate part
facilities.
6. NATIONAL MINERAL DEVELOPMENT CORPORATION (NMDC):
The demand for steel is expected to go with automobile sector, which is a major user
segment showing signs of revival. The government at the centre is accepted to provide
much needed political stability and is also expected to increases spending on
infrastructure activities, thereby increasing the demand for measure in global market.
The government should adequate part facilities.
BUYER POWER (high)
Concentration of buyers
Many small operators in the supplying industry supplying standardizing products
switching costs are low
Buyers are well informed about the suppliers, their operation, prices and quality and needs
SUPPLIER POWER (high)
concentration of suppliers supplying differentiated products

There are many small buyers
Switching costs are high
Suppliers are well informed about the buyers their operations and needs

JSW STEEL LTD
THREAT OF SUBSTITUTES THROUGH:
product substitution (price/performance ratio)

Substitution of need
Users can do without

JSW STEEL LTD
Chapter 4
SWOT ANALYSIS
STRENGTHS:
India's third largest steelmaker with a combined of 14+ MTPA hence enjoys economies
of scale,
High growth prospects with a consistently increasing revenue and strong financial
position.
One of the lowest cost steel producers in the world.
First steel producer in the world to use corex technology for producing hot metals.
Operates in both upstream as well as downstream sectors.
The company has recently launched GALVALUME, a revolutionary product in the steel
industry
The labour and conversion cost (these include labour cost, energy cost and other
manufacturing costs) per ton of steel are among the lowest in the industry.
productivity per employee at JSW steel is comparable to international standards.
Support from the state government.
Well planned infrastructure for inward and outward by rail and roads as base foundation
for future growth.
WEAKNESS:
Limited portfolio diversification compared to industry leaders.

Less number of mines under its hood affects availability of raw materials.
Capacity utilization is not percent.
Low perception among investors about the company's management and ability to sustain
growth.
Although the company is focusing of what international competitors can afford to invest
in their R&D activities

JSW STEEL LTD
OPPORTUNITIES :
Increase in demand from all sectors in India and global world.

Mergers and acquisition to keep steady supply of raw materials.
Product development by investing more in research and development .
JSW is located in a fast growing country like India where the per-capita steel consumption
is steel low but this means huge potential for growth.
JSW steel has access to top talent from the country and that too at comparatively lower
prices than the competition.
JSW steel still does not have captive mines and once they have it, their cost structure would
improve further and the external risk to the company will be mitigated to a larger extent.
THREATS:
Cyclical nature of steel industry needs to have efficient process of production.

Competition from existing and foreign players.
Changes in the price of raw material and end products.
Foreign companies like; Mittal steel and Pasco entering the Indian steel market.
Poor road condition and weak bridges between Hospet-Bellary.

JSW STEEL LTD
CHAPTER- 5
FINANCIAL ANALYSIS
STATEMENT OF PROFIT AND LOSS FOR THE YEAR ENDED
PARTICULER MAR 21 MAR 20 MAR 19 MAR 18
INCOME
REVENUE FROM 69,458.00 62,565.00 75,210.00 65,046.00

OPERATIONS [GROSS]
Less: Excise/Service Tax/Other 0.00 0.00 0.00 1,259.00

Levies
REVENUE FROM 69,458.00 62,565.00 75,210.00 63,787.00

OPERATIONS [NET]
TOTAL OPERATING 70,727.00 64,262.00 77,187.00 64,975.00

REVENUES
Other Income 669.00 628.00 405.00 213.00
TOTAL REVENUE 71,396.00 64,890.00 77,592.00 65,188.00
EXPENSES
Cost Of Materials Consumed 28,743.00 33,073.00 39,179.00 35,995.00
Operating And Direct Expenses 0.00 0.00 0.00 0.00
Changes In Inventories Of -872.00 -27.00 -180.00 412.00

FG,WIP And Stock-In Trade
Employee Benefit Expenses 1,501.00 1,496.00 1,435.00 1,260.00

JSW STEEL LTD
Finance Costs 3,565.00 4,022.00 3,789.00 3,591.00
Depreciation And Amortisation 3,781.00 3,522.00 3,421.00 3,054.00

Expenses
Other Expenses 21,897.00 16,783.00 17,742.00 12,504.00
TOTAL EXPENSES 58,814.00 59,289.00 65,885.00 57,879.00
PROFIT/LOSS BEFORE 12,582.00 5,601.00 11,707.00 7,309.00

EXCEPTIONAL,
EXTRAORDINARY ITEMS
AND TAX
Exceptional Items -386.00 -1,309.00 0.00 -234.00
PROFIT/LOSS BEFORE TAX 12,196.00 4,292.00 11,707.00 7,075.00
TAX EXPENSES-CONTINUED
OPERATIONS
Current Tax 2,162.00 789.00 2,356.00 1,578.00
Less: MAT Credit Entitlement 0.00 0.00 0.00 0.00
Deferred Tax 1,641.00 -1,788.00 1,230.00 872.00
Tax For Earlier Years 0.00 0.00 0.00 0.00
TOTAL TAX EXPENSES 3,803.00 -999.00 3,586.00 2,450.00
PROFIT/LOSS AFTER TAX 8,393.00 5,291.00 8,121.00 4,625.00

AND BEFORE
EXTRAORDINARY ITEMS

JSW STEEL LTD
PROFIT/LOSS FROM 8,393.00 5,291.00 8,121.00 4,625.00

CONTINUING OPERATIONS
PROFIT/LOSS FOR THE 8,393.00 5,291.00 8,121.00 4,625.00

PERIOD
Exceptional Items -386.00 -1,309.00 0.00 -234.00
PROFIT/LOSS BEFORE TAX 12,196.00 4,292.00 11,707.00 7,075.00

JSW STEEL LTD
STATEMENT OF BALANCE SHEET OF JSW STEEL
PARTICULER MAR 21 MAR 20 MAR 19 MAR 18
EQUITIES AND
LIABILITIES
SHAREHOLDER'S FUNDS
Equity Share Capital 302.00 301.00 301.00 302.00
TOTAL SHARE CAPITAL 302.00 301.00 532.00 302.00
Reserves and Surplus 46,675.00 38,061.00 34,592.00 27,605.00
TOTAL RESERVES AND 46,675.00 38,061.00 34,592.00 27,605.00

SURPLUS
TOTAL SHAREHOLDERS 46,977.00 38,362.00 35,124.00 27,907.00

FUNDS
NON-CURRENT
LIABILITIES
Long Term Borrowings 39,551.00 39,247.00 27,435.00 29,551.00
Deferred Tax Liabilities [Net] 3,095.00 1,315.00 3,331.00 2,071.00
Other Long Term Liabilities 5,816.00 7,202.00 5,113.00 702.00
Long Term Provisions 753.00 322.00 235.00 115.00
TOTAL NON-CURRENT 49,215.00 48,086.00 36,114.00 32,439.00

LIABILITIES
CURRENT LIABILITIES

JSW STEEL LTD
Short Term Borrowings 1,285.00 6,813.00 5,371.00 2,172.00
Trade Payables 12,150.00 13,354.00 13,128.00 13,988.00
Other Current Liabilities 23,362.00 15,363.00 17,635.00 8,934.00
Short Term Provisions 243.00 64.00 53.00 111.00
TOTAL CURRENT 37,040.00 35,594.00 36,187.00 25,205.00

LIABILITIES
ASSETS
NON-CURRENT ASSETS
Tangible Assets 50,328.00 50,219.00 51,600.00 49,503.00
Intangible Assets 1,614.00 323.00 172.00 65.00
Capital Work-In-Progress 28,914.00 23,810.00 10,099.00 3,071.00
Other Assets 0.00 0.00 0.00 0.00
FIXED ASSETS 80,984.00 74,683.00 62,215.00 52,960.00
Non-Current Investments 12,458.00 5,999.00 5,397.00 4,878.00
Deferred Tax Assets [Net] 0.00 0.00 0.00 0.00
Long Term Loans And 5,382.00 8,705.00 7,675.00 5,165.00

Advances
Other Non-Current Assets 4,705.00 3,280.00 3,740.00 3,295.00
TOTAL NON-CURRENT 103,529.00 92,667.00 79,027.00 66,298.00

ASSETS

JSW STEEL LTD
CURRENT ASSETS
Current Investments 0.00 0.00 0.00 0.00
Inventories 10,692.00 9,623.00 10,815.00 10,082.00
Trade Receivables 3,333.00 3,166.00 6,770.00 4,692.00
Cash And Cash Equivalents 11,746.00 11,401.00 5,813.00 601.00
Short Term Loans And 733.00 321.00 136.00 158.00

Advances
Other Current Assets 3,199.00 4,864.00 4,864.00 3,720.00
TOTAL CURRENT 29,703.00 29,375.00 28,398.00 19,253.00

ASSETS
TOTAL ASSETS 133,232.00 122,042.00 107,425.00 85,551.00

JSW STEEL LTD
STATEMENT OF CASH FLOWS FOR THE YEAR ENDED
CASH FLOW OF JSW MAR 21 MAR 20 MAR 19 MAR 18

STEEL
NET PROFIT/LOSS 12,196.00 4,292.00 11,707.00 7,075.00

BEFORE
EXTRAORDINARY ITEMS
AND TAX
Net Cash Flow From Operating 17,733.00 14,110.00 15,578.00 12,174.00

Activities
Net Cash Used In Investing -2,609.00 -19,092.00 -11,432.00 -6,134.00

Activities
Net Cash Used From Financing -7,441.00 3,054.00 725.00 -6,301.00

Activities
Foreign Exchange Gains / 0.00 0.00 0.00 0.00

Losses
Adjustments On 0.00 0.00 0.00 0.00

Amalgamation Merger
Demerger Others
NET INC/DEC IN CASH 7,683.00 -1,928.00 4,871.00 -261.00

AND CASH
EQUIVALENTS
Cash And Cash Equivalents 3,438.00 5,366.00 495.00 712.00
Begin of Year
Cash And Cash Equivalents 11,121.00 3,438.00 5,366.00 451.00
End Of Year

JSW STEEL LTD
KEY FINANCIAL RATIOS OF JSW STEE
RATIO ANALYSIS
Ratio analysis is a quantitative method of gaining insight into company 's liquidity, operational
efficiency, and profitability by comparing information contained in its financial statements. Ratio
is a cornerstone of fundamental analysis.
Liquidity Ratio:
It's a ratio which tells one's ability to pay of its debt as and when they become due. In other words,
we can say this ratio tells how quickly a company can convert its current assets into cash so that it
can pay of its ability on a timely basis. Generally, liquidity and short -term solvency are used
together.
LIQUIDITY RATIOS MAR 21 MAR 20 MAR 19 MAR 18
Current Ratio (X) 0.80 0.83 0.78 0.76
Quick Ratio (X) 0.51 0.55 0.49 0.36
Inventory Turnover Ratio (X) 6.61 6.68 7.14 6.44
Dividend Pay-out Ratio (NP) 5.75 22.49 11.18 14.16

(%)
Dividend Pay-out Ratio (CP) 3.96 13.50 7.86 8.52

(%)
Earnings Retention Ratio (%) 94.25 77.51 88.82 85.84
Cash Earnings Retention Ratio 96.04 86.50 92.14 91.48

(%)

JSW STEEL LTD
Profitability Ratio
The gross profit is calculated by deducting all the direct expenses called cost of goods sold from
the sales revenue Finally, the gross profit margin is calculated by dividing the gross profit by the
sales revenue and is expressed in terms of percentage. Below is the formula to calculate this
Profitability Ratio.
PER SHARE RATIOS MAR 21 MAR 20 MAR 19 MAR 18
PBDIT Margin (%) 28.17 20.45 24.50 21.47
PBIT Margin (%) 22.83 14.97 20.07 16.77
PBT Margin (%) 17.24 6.67 15.16 10.88
Net Profit Margin (%) 11.86 8.23 10.52 7.11
Return on Net worth / Equity 17.86 13.79 23.27 16.57

(%)
Return on Capital Employed 16.78 11.13 21.75 18.06

(%)
Return on Assets (%) 6.29 4.33 7.55 5.40
Total Debt/Equity (X) 0.87 1.20 0.94 1.14
Asset Turnover Ratio (%) 53.08 52.65 71.85 75.94
PER SHARE RATIOS
Radiationally, any value under 1.0 is considered a good P/B value, indicating a potentially
undervalued stock. However, value investors often consider stocks with a P/B value under 3.0.

JSW STEEL LTD
PER SHARE RATIOS MAR 21 MAR 20 MAR 19 MAR 18
Basic EPS (Rs.) 34.92 22.03 33.77 19.24
Diluted EPS (Rs.) 34.72 21.89 33.60 19.14
Cash EPS (Rs.) 40.31 29.28 38.35 25.43
Book Value [Excel Revel 155.55 127.45 115.92 92.41

Reserve]/Share (Rs.)
Book Value [Incl Reval 155.55 127.45 115.92 92.41

Reserve]/Share (Rs.)
Dividend / Share(Rs.) 6.50 2.00 4.10 3.20
Revenue from 234.20 213.50 256.44 215.15

Operations/Share (Rs.)
PBDIT/Share (Rs.) 65.99 43.67 62.85 46.21
VALUATION RATIOS
A valuation ratio is any one of several calculations that determines whether a particular
security is cheap or expensive when compared to a certain measure, such as profits or
enterprise value.
VALUATION RATIOS MAR 21 MAR 20 MAR 19 MAR 18
Enterprise Value (Cr.) 170,380.70 78,740.45 115,371.85 118,113.10
EV/Net Operating Revenue 2.41 1.23 1.49 1.82

(X)
EV/EBITDA (X) 8.55 5.99 6.10 8.46

JSW STEEL LTD
Market Cap/Net Operating 2.00 0.69 1.14 1.34

Revenue (X)
Retention Ratios (%) 94.24 77.50 88.81 85.83
Price/BV (X) 3.01 1.15 2.53 3.12
Price/Net Operating Revenue 2.00 0.69 1.14 1.34

JSW STEEL LTD
CHAPTER- 6
LEARNING EXPERIENCE
Knowledge comes out by studying volume of books through continuous learning. These practical
situations can never be simulated. Only the real time experiance would allow a person to learn and
there by acquire knowledge.
It had been a pride and privilege to undertake an organization study at "the largest manufacturer
of JSW STEEL LTD “. It was a wonderful experiance and indeed a great learning working in such
a multi-technology company which offers high quality products to the various sectors of the
economy. The learning acquired from the India's largest manufacturer of JSW STEEL LTD
The study helped me to know the important of time management which is a most vital aspect for
success in life
The study has provided a chance to expose to the various aspects of working
environment of organization which one could have not seen without a study in an
organization.
The functioning of the various departments quality policies of the organization and
innovative management practices followed by the organization has been awarded the
prestigious
The cordial relationship between the workers and the management has helped in
understanding the fact that, the success of the organization depends not on employees
or on management alone but it depends on the combined efforts of both the employees
and management.
Various theoretical aspects learnt in the books; particularly in the fields of human
resources, finance, marketing, research and quality were actualized through this study.
The overall study in the organization has ignited the spark in the mind to talk up an
initiative and shaped my personal skill, talent, ability, attitude etc. That guide me in
contributing to organization as well as nation by working efficiently and effectively

JSW STEEL LTD
BIBLIOGRAPHY
• www.jsw.in
• www.jindalsteelpower.com
• www.moneycontrol.com

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Internship Report

Under the guidance of

Department of Management Studies

Ref: BGSIT/MBA/IRC/ 934 /2021-22 Date: 16.11.2021

Master of Business Administration programme of the BGS Institute of Technology. He

the guidance of Mrs. Beena P, Assistant Professor, in partial fulfilment of the

BG Nagara- 571448, NagamangalaTaluk, Mandya District, Karnataka (INDIA)

Place: B.G NAGARA Signature of the Student

I would like to express my gratitude to our Internship Coordinator HOD Mr.

PLACE: B.G NAGARA

Chapter Particulars Page

1 INTRODUCTION ABOUT THE ORGANIZATION & INDUSTRY 1

3 MC KINSEY 7s FRAME WORK AND PORTER’S FIVE FORCE 20

JSW steel Limited., objective of company.

Introduction of Industry Profile

Department of Management Studies, BGSIT-ACU Page 1

Key factors about steel:

Department of Management Studies, BGSIT-ACU Page 2

Top steel producing companies in India:

1. Rastriya I spat Nigam Limited (RINL)

Department of Management Studies, BGSIT-ACU Page 3

Hazard is a dangerous occurrence that can happen in the industry.

Few hazards in the steel plant are.

• Hot metal hazards.

Department of Management Studies, BGSIT-ACU Page 4

Department of Management Studies, BGSIT-ACU Page 5

Department of Management Studies, BGSIT-ACU Page 6

Vision, Mission and Quality Policy:

Department of Management Studies, BGSIT-ACU Page 7

Department of Management Studies, BGSIT-ACU Page 8

RAW MATERIAL HANDLING SYSTEM

Department of Management Studies, BGSIT-ACU Page 9

BASIC OXYGEN FURNACE (BOF)

Department of Management Studies, BGSIT-ACU Page 10

CONTUINOUS CASTING PLANT (CCP)

HOT STRIP MILL (HSM)

Department of Management Studies, BGSIT-ACU Page 11

COLD ROLLING MILL

PRODUCT AND SERVICE PROFILE:

HOT ROLLED COILS AND SHEETS

Department of Management Studies, BGSIT-ACU Page 12

COLD ROLLED CLOSED ANNEALED COILS AND SHEETS

GALVANISHED COILS AND SHEET

Department of Management Studies, BGSIT-ACU Page 13

JSW VISHWAS G.C SHEETS

JSW PRAGATHI COLOUR COATED SHEETS

Department of Management Studies, BGSIT-ACU Page 14

PRE-PAINTED GALVANISHED COILS

Department of Management Studies, BGSIT-ACU Page 15

JSW TMT PLUS BARS

WIRE RODS AND SPECIAL STEEL-RCS

Department of Management Studies, BGSIT-ACU Page 16

Holder’s Name No of share % of Share holding

No of share 2417220440 100%

Promoters 1027368360 42.2%

Foreign Institutions 57823407 12.9%

Bank of mutual fund 12375000 2.39%

Central Govt 644870064 0.51%

Other 312591832 26.68%

General public 199158481 8.4%

Financial institution 115240279 4.77%

Foreign promoter 37934180 1.57%

GDR 9858837 0.41%