Submitted By: Deepak Sindhu MBA(RFM)

Hennes & Mauritz AB

Existence-74 Countries

Over 5000 Stores globally

“ Fashion & Quality at the best price”

ERLING PERSSON
Founder of 9 Stores in India
EST. In1947

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H & M in Bengaluru

VR Bengaluru, Black
Box,
Whitefield Main Road,
Mahadevpura 560048
Bengaluru

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 Store Design & Store Layout

RETAIL STORE ONLINE STORE

Store Front : Web Front :

-Shows some outfits & designs in the -Shows many outfits
store -Shows different categories
-Informs about Big season Sale -Shows big mid-season sales
Store Layout:
-Free flow layout
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-Easy to find clothes
 MERCHANDISING PHILOSPHY AT H & M

Must reflect the target market

It consist of the activities involved in acquiring particular

goods and services and making them available at the right
place, time, prices, and quantities that enables a retailer to
reach its goals

Retailer needs to decide-Breadth of

assortment(NARROW/WIDE),Depth of
assortment(Deep/Shallow),Quality of
assortment(high/med/low),Store Brands or National Brands,
Pricing policies

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 MERCHANDISE MIX AT H & M

The right mix of modern basics, current

fashion and latest trends.

A varied range that inspires customers to

both browse and shop

Each store has the right stock of right

pieces.

Flexible assortment planning ensures that

each store’s selection feels
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 MERCHANDISE MIX AT H & M

Men’s- 18.9 % Boy- 48.6%

Women’s- 81.8% Girl-51.4%

Men’s- 39.7% Kid's Wear

Women’s-60.3% 6%
Accessories
12% Men's wear
33%
Footwear
4%

Women's Wear
45%

Men's wear Women's Wear Footwear

Accessories Kid's Wear 7
 WOMENS WEAR

DREESES & TOPS,SHIRTS SKIRTS &

JUMPSUITS & BLOUSES SHORTS

BLAZERS & TROUSERS & CARDIGANS

KIMONOS JEANS & JUMPERS

SWIMWEAR LINGERIE ACCESSORIES

NIGHTWEAR FOOTWEAR
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 WOMEN’S WEAR AT H &M

8% Jeans & Trousers

20% Accessories
Dresses & Jumpsuits
Blazers & Jackets
19%
Jumpers & Cardigans
3%
Skirts & Shorts
4% Swimwear
Lingerie
3%
Nightwear
8%
2% Sportswear
Footwear
11% 5%
Maternity Wear
4% 13% Top Wear
0%

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DRESSES & JUMPSUITS

CATEGORIES SIZES

SHORT
XS - XL
MID-LENGTH
MAXI
JUMPSUITS

COLOURS MATERIALS

COTTON
VISCOSE
JACQUARD
LACE

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INR 5,27- 21,921
TOPS,SHIRTS & BLOUSES

CATEGORIES SIZES

VESTS
CROP TOPS XS - XL
BASICS
LONG SLEEVE
SHORTSLEEVE
BLOUSES
SHRUGS

COLOURS MATERIALS

COTTON
POLYESTER
VISCOSE

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INR 351- 3,520
SKIRTS & SHORTS

CATEGORIES SIZES

Short
XS - XL
Midi
Maxi
A-Line
Pencil
Pleated

COLOURS MATERIALS

COTTON
POLEYSTER

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INR 703- 7,042
BLAZERS & KIMONOS

CATEGORIES SIZES

Waistcoats XS - XL
Fitted jackets
Draped jacket

COLOURS MATERIALS

COTTON
POLYESTER
DENIM

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INR 1,143- 5,281
TROUSERS & JEANS

CATEGORIES SIZES
Super skinny
Skinny 24/30- 36/34
Shaping
Straight
Bootcut
Boyfriend
Loose

COLOURS MATERIALS

COTTON
DENIM

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INR 703- 3,520
CARDIGANS & JUMPERS

CATEGORIES SIZES
Jumpers
Hoodies & XS - XL
Sweatshirt
Cardigans
Turtlenecks

COLOURS MATERIALS

COTTON
WOOL
ACRYLIC

INR 799-5999 15
SWIMWEAR

CATEGORIES SIZES
Halter Neck
Sports Swimsuit XS - XL
Beachwear

COLOURS MATERIALS

LYCRA
SPANDEX

INR 1799-2299 16
LINGERIE

CATEGORIES SIZES
Bras
Briefs & knickers 32-44
Bodys & corsets
Basics
Shape lingerie
Functional bras
Tights

COLOURS MATERIALS

Mesh
Lace
Cotton
Satin

INR 399-1999 17
NIGHTWEAR

CATEGORIES SIZES

Pajamas
Night slips & XS - XL
Robes
Slippers

COLOURS MATERIALS

COTTON
HOSIERY
SATIN

INR 799-1999 18
SPORTSWEAR

CATEGORIES SIZES
Tops
Jackets & Fleece XS - XL
Bottoms
Sports Bras
Running
Training
Yoga

COLOURS MATERIALS

COTTON
LYCRA
POLYESTER
ELASTANE

INR 399-2299 19
FOOTWEAR

CATEGORIES SIZES
Pumps & High Heels
Ballerinas 35-42
Sandals &
Espadrilles
Sneakers
Boots & Shoes
Slippers

COLOURS MATERIALS

COTTON
POLYESTER
RUBBER
LEATHER

INR 799-2699 20
ACCESSORIES

CATEGORIES SIZES
Bags
Hats/ scarf/ gloves
Hair Accessories
Sun glasses
Belts
Jewelry
Watches

COLOURS MATERIALS

LEATHER
WOOL
COTTON

INR 599-7999 21
MATERNITY WEAR

CATEGORIES SIZES
Tops
Bottom XS - XL
Jeans
Best Basics
Dresses
Nursing
Tights & Leggings

COLOURS MATERIALS

COTTON
DENIM

INR 799-2999 22
 PRODUCT ASSORTMENT ANALYSIS

Stock
VM as per
Street wear Rotation- 30
Sweden
Days

Women prefer Men prefer

Vibrant colors Bold colors

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 ASSORTMENT DEPTH & WIDTH ANALYSIS

PRODUCT DEPTH
PRODUCT WIDTH

Many products in Many product lines

every product line in every category

HAS NARROW & DEEP ASSORTMENT 24

COMPETITORS

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27
KNOTTED GUN – NON VIOLENCE CO

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 “Sustainability is a long-term
trend at H&M. This April H&M,
as part of its focus on
sustainability, will introduce
Conscious Collection, an
ongoing range for women, men
and kids, made from
environmentally-adapted and
greener materials such as
organic cotton, Tencel® and
recycled polyester. H&M’s
designers have been inspired by
different shades of white, one of
the most important colours this
spring. A minimalist, tailored
look is combined with romantic
lace, Broderie Anglaise, frills
and draping. The Conscious
Collection will be on sale in all
H&M stores from April 14th.”
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SUSTAINABILITY
IS THE WAY !!
H&M was awarded The
Deloitte China
Sustainability Award 2014
and ranked #11 in Rank a
Brand for Sustainability
organization website
where it’s the top fast
fashion retailer in the list

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An Example of Process Innovation:
CONSCIOUS COLLECTION
The conscious
collection is an example
of H&M’s closed loop
process innovation
As a leader in
sustainable
fashion, H&M avoids
waste and uses (no
longer used) clothes as
resources for new
products through
recycling and redesign.

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 IT’S
OTHER
VENTURES

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 CONCLUSION
H&M has come a long way from selling only womens clothing back in 1947 to
become a multinational company serving both men's and womens clothing in
most countries worldwide.

It is publicly listed in NASDAQ as OMX of Stockholm. By the end of the first quarter
of fiscal year 2014, H&M group had 5,000 stores globally in 74 countries
employing 126,376 employees. It announced that sales including VAT amounted to
Swedish Krona (SEK)33,287 billion and a profit after tax of SEK 3,452 billion which
is an increase of 54% comparing to fiscal year 2020 and the same percentage of
increase for gross profit.

The company does not own any factories and it works with 900 “Independent
Suppliers” instead, mainly in Asia

H&M is ranked as the 5th Global Fashion Retailer and gained itself the same rank
in the World’s Top 10 Most Innovative Style Company list 2020 according to Fast
Company & Inc. website. It’s ranked #30 In Forbes Most Valuable Brands Listand
is the first fast fashion brand retailer appears in the list. The company was named
2020 World's Most Ethical Company by the Ethisphere Institute
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THANK YOU!
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