Approach/Approach conflict: occurs when a consumer is confronted with two choices which are equally

as attractive as each other and the consumer can only choose one. Highlighting key benefits of your
product in comparison to the other product could help a marketer resolve this issue

Approach/Avoidance conflict: occurs when a consumer is attracted to purchasing a product or service

but a negative motivational conflict related to the acquisition of the product is resulting in the consumer
potentially not making the purchase. Marketer can solve this by offering ways to minimize the negative
impact of that product there by making it more attractive

Avoidance/Avoidance conflict: occurs when consumers are faced with two equally undesirable choices.
The choice can be seen as choosing between a ‘lesser of two evils’. Marketers can make this choice
easier for the consumer by making one option easier thereby making the consumer act out the other act
as well like for example if a person is struggling to buy an excersice machine because its costly and he is
lazy towards excersice so marketers can offer discounts or interest free periodic payments allowing one
evil to subsidize and make room for consumer to decide on the other one.