MTIC (MS-102)

MBA-2A

CASE STUDY II

Ninjacart
Ninijacart is a Bangaluru based B2B Startup Founded on 2015. Ninjacart allows farmers to
sell their vegetables and fruits directly to shops, retailers and restaurants without middlemen
invoved and going to the collection centers and sanbji mandi or thok markit.

Story Behind the idea of Ninjacart

Ninjacart co-founder and CEO Thirukumaran Nagarajan, in an interview with YourStory,
said that he slept in subzi mandis over a period of 3 to 4 months to understand what really
happens in the market ” We used to reach the market at eight and stayed till eight or nine in
the morning” he siad. he saw lots of vegetables and fruits were lying as waste and people
were walking upon them and saw how lots of food is wasted. he realised that farmer have to
exchanged a lots of hands and go through all middlemen before reaching to the consumer,
due to that farmer hardly making any money in this hole process. to solve this problem the
idea of Ninjacart arrised.  
Ninjacart application is available on playstore with rating of 3.7, just select the vegetable and
fruits you want select the quantites you would like to order. app will provide you the order ID
and delivery date. you can check it on the My order. conifirm Sms will be send on your given
number.

Benefits to Farmers

 Farmers realize 20% more revenue than the existing market.

 one stop sale for all produce
 Transparent weighing & pricing
 Payment in 24 hour
 Saves time

Stores:

 Competitive prices
 Doorstep Delivery
 High Quality Graded Vegetables

Consumers:

 Hygienically handled-one touch handling method

 100% Traceable to farms-improves food safety
 Better Quality