WM & MKT COLLAB

INFERNO-2020
TEAM- 4, 19
Table of Contents
COMPANY IDEOLOGY- ....................................................................................................... 1
FUND DETAILS- .................................................................................................................. 2
SCHEME DETAILS- .............................................................................................................. 3
STRATEGIES TO ENSURE STAYING AWAY FROM THE EYE OF REGULATORS- ........................ 4
DEMARKETING STRATEGIES FOR MUTUAL FUNDS- ............................................................ 4
MARKETING STRATEGIES- .................................................................................................. 4
Segmentation ............................................................................................................................ 4
Targeting: .................................................................................................................................. 5
Positioning: ................................................................................................................................ 5
STRATEGIES: .............................................................................................................................. 5
STRATEGIES TO CONVICE PUBLIC ABOUT THE LEGITIMACY OF THE FUND- ......................... 6
STORYLINE TO BE COMMUNICATED-.................................................................................. 6
Prospectus- ........................................................................................................................ 6

COMPANY IDEOLOGY-

Our company ideology is to help the citizens of India reap the true benefits of the tax they pay.
We choose to do this via land because it doesn’t depreciate and because it’s the base on which
effective infrastructure is built, ultimately leading to the growth of the nation’s GDP.

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 • Commenced in 2020
• Operates in Bangalore, Pune, Kolkata
• Specializes in real estate, land and other operations

FUND DETAILS-

One for all fund is a fund that invests in infrastructure development projects, and aims to
provide a high value to all its investors at an extremely low risk. We have all heard how wealthy
people can only afford to invest in large land and infrastructure schemes and make substantial
gains, our fund plans on changing that. With the help of our fund people can invest as low as
Rs 10000 to get a unit of our fund and make 3 to 4 times the money they invest in about 12 to
18 months period.

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SCHEME DETAILS-

The scheme name is Infra Grow Scheme. The minimum amount for the investment is Rs
10,000. Through our research we look for investments in projects where the government is
planning on investing for their future projects, so we buy out that land as the price of the land
would increase when the government builds the project there, so to buy the land the government
usually gives high compensation to the land owners and this is how we plan on providing 3-4
times returns in such a short time period, and it has very low risk as the projects would be of
government, so no money will be lost.

The scheme is for 12-18 months to receive maturity, and the investors will have to paid a
premium on the scheme if they avail it later, as the months go by, so the quicker they avail the
scheme the better the cost they get. This premium can also be used as a marketing strategy in
the future when the subscriptions slow down, we can reduce the premium amount and market
them at a discounted rate to increase sales of the units.

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STRATEGIES TO ENSURE STAYING AWAY FROM THE EYE OF
REGULATORS-

We would accept all kinds of payments and not just cash payments, so that people can trust the
fund, and the idea is to make the business seem as legit as possible and raise all the finance and
just not invest the money in any land or infrastructure after collecting the funds by selling units.
By having similar payment systems as other funds, we would come under the radar that we are
doing something illegal and even the marketing strategies used would be explicit and not too
mainstream.

DEMARKETING STRATEGIES FOR MUTUAL FUNDS-

1. Mutual Funds often fail to beat the market and provide the investors with the alpha that
they seek. The potential return is quite less, compared to that of the equity shares and
They attract fewer consumers.

2. In case of active funds, the fund managers ask for a lot of commission that leads to
lesser profits going to the consumes which will not happen if you invest in our fund.
Since our target market is very small, one of the most effective and subtle ways of
demarketing mutual would by “negative word of mouth”. Persuasive people in the
environment of the target market can be offered “internships” to propagate the given
idea.

MARKETING STRATEGIES-

First, we must understand the STP to know who the strategy is for.

Segmentation: Out of a pool of all the people in the country, a lot of the earners are investors.
This market of investors can be segmented into many groups. Primarily, the main segments
are:
* Risk Takers - people who invest in items which offer a high potential return, but have a risk
associated with them.
* Safe Players - people who prefer to have safe investments with a guaranteed return, even if
it is small.

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Segments can also be formed as:
* Informed Investors - those who do their research and invest based on their knowledge.
* Influenced Investors - those who are not well aware of the market and invest after consulting
brokers and middlemen.

Targeting:

Our target should be those customers who are:

* adventurous enough to invest in a new scheme for a high return.
* Not extremely well versed with the technicalities of the market.

We can find these investments by studying the pattern of share trading in the stock exchanges.

Positioning:

We position ourselves in front of these investors in a subtle but evident way.

STRATEGIES:

- MAIN: SURROGATE ADVERTISEMENT (undertaken for those ads which are banned by
law. A strategy which publicises subtly, using loopholes)
Like RCB’s name is surrogate marketing for the liquor ‘Royal Challenge’.
We could sell give the scheme a name which is very similar to an existing scheme name. As
that scheme grips customers, ours will benefit as well.

• Personal Emails and phone calls to these people to evoke their interest.
• Sending them brochures. Brochures mention the timeline or investment, the expected
trend, the association with legitimate contacts and other reassuring information.
• Providing flexible payment methods, like cash, bank transfer, cheques, etc so that
people find it convenient to invest in.

We cannot use the ordinary marketing strategies because we cannot advertise in a manner
which is too explicit. That will bring us in the radar of somebody who understands the
fraudulent practice and brings an end to our operations.

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STRATEGIES TO CONVICE PUBLIC ABOUT THE LEGITIMACY OF
THE FUND-

Our scheme is very safe since we are constantly dealing with the government who is in direct
contact with SEBI. As our advisory board consists of parliamentary officials, they wouldn’t
indulge in schemes which may cause harm to their reputation. Another reason that our product
is legitimate is that we are dealing with infrastructural projects which will play a huge role in
boosting our economy, and scamming people relating to the same is something big to pull off.

Our fund also accepts all types of payments and not just cash, so that people can trust their
money is going in safe hands and it’s not a fake scheme. We would explain them our business
model through our adverts so they understand how are we giving them such high returns for a
very low risk and short period of time.

STORYLINE TO BE COMMUNICATED-

Once upon a time in the outskirts of Kolkata, there lived a girl named Srishti. An aspiring
engineer, she wanted to appear for the JEE mains. She had been working hard, but someone
had been worker harder. Her father had been saving every penny of his to pay for her JEE
coaching classes. Unfortunately, he only managed to collect half of the cash for the final
instalment payment to the coaching centre. With only 10000 in hand, she turned to her
suspiciously wealthy neighbour. He didn’t have cash in hand as his wealth was invested across
various states, and this was his secret. That day was the first time that the neighbour helped
someone else to invest their fund in the wonderful scheme that he had found. 10 years later, he
is now the CEO of one for all funds and Srishti is now working as a senior director on Wipro.

Prospectus-

One for All Funds Pvt. Ltd. comes up with a scheme called Infra Grow Scheme. The Funds are
invested in infrastructure development projects by the government. We look upon the
investment; the government is planning to make for Infrastructure Development in
Bangalore.

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The Scheme is a low risk - High return scheme, as it directly under the purview of Public Works
Department. The Government involvement secures the returns on the funds.

Scheme Name : Infra Grow Scheme

Issuer : One for All Funds Pvt. Ltd.
Principal Amount : INR 75 Crore
Issue Date : 5th November, 2020
Maturity Date : 30th June, 2022
Maturity Period : 18 months
Scheme Price : Min amount INR 10,000
Maturity Price : INR 40,000
Scheme open without Premium: 31st December, 2020
Premium of INR 250 : 28th February, 2021
Premium of INR 500 : 31st March, 2020
Use of Proceeds :The Proceeds from this Scheme will be used to acquire
properties the government is planning to buy. By acquiring
the properties at lower cost, and then getting higher
compensation from the government, One for All Funds will get
higher returns and so is their clients.