A PROJECT REPORT ON

“A STUDY ON BRAND PERCEPTION IN LAPTOPS WITH SPECIAL

REFERENCE TO DELL LAPTOPS”

A project report submitted in partial fulfillment of the requirement for

The award of degree in
MASTER OF COMMERCE (M.COM)

SUBMITTED BY
RENUSHREE.N

{Regno.CM194621}

UNDER THE GUIDANCE OF

Assistant Professor
PAVAN
DEPARTMENT OF COMMERCE
 Professor Faculty of Commerce and Management
And Member of Academic Council
SJES College of Management Studies
Bangalore Karnataka 560049

LIST OF CONTENTS

Chapter no Contents Page no

I. INTRODUCTION
II. REASEARCH DESIGN
III. PROFILE OF THE COMPANY
IV. DATA ANALYSIS INTERPRETATION
V. FINDING SUGESSTION AND
CONCLUSION
VI. BIBLIOGRAPHY
 INDEX

1. Introduction

 About Dell
 Consumer perception of about Dell

2. Objective of study

3. Research Methodology

a) Research Concepts

b) Opted Methodology

4. Data Interpretation & Analysis

5. Findings

6. Limitations

7. Suggestions & Recommendations

8. Conclusions

9. Bibliography