Quaid-i-Azam School of Management Sciences

Terminal Examination
Marketing Management -- LBBA-3

Time Allowed: 180 mins June 06, 2021 Max Marks: (40)

Name:
Reg. No.
Batch/Section:

NOTE
 Write relevant – avoid stories  All the answer sheets will be plagiarized first so avoid copying
 Write the reference from where the content is taken  Answer submitted on MS Team using MS Word will only be considered

Question No. 1 (a) (marks 10)

From the case-study – McDonald’s
How has McDonald’s grown its brand equity over the years? Has McDonald’s changed in different
economic times or in different parts of the world? Explain.

Question No. 1 (b) (marks 10)

From the case-study – McDonald’s
What risks do you think McDonald’s will face in the future?

Question No. 2 (marks 20)

You are going to launch a product/service in coming winters at Pakistan when the world is
experiencing pandemic Covid19;
a) Select appropriate target market, explain why this market?
b) How would you do market segmentation, elaborate each segment with required details.
c) Design marketing mix strategies and highlight your points briefly.
d) How would you deal with competitive strategies?

--- Good Luck ---

There are no magic wands, no hidden tricks, and no secret handshakes
that can bring you immediate success,
but with time, energy, and determination you can get there.