Faculty of Business and Management

BBA/DBA213 Entrepreneurship & E-commerce

Starting Time: Moday 16th May 2022 at 8am.

Ending time: Sunday 29st May 2022 at 12pm.

EXAMINATION INSTRUCTIONS

a) Read through the case study below and carefully answer the questions that follow.
b) All questions are compulsory and must be answered by all students.
c) All questions carry equal marks.
d) Upload and submit your MICROSOFT WORD Answer file on or before 29th May,
2022.

Additional Instructions and Guidelines

1. Make efforts that your answers are relevant to the case study by making references
to the specific paragraphs and line numbers that contain the facts of your
arguments that you are presenting as evidence from the case study.
2. Whenever theory of entrepreneurship and e-commerce acquired through your
classes in the course of the semester has to be employed, it should be done as a way
of giving support to your arguments presented as facts from the case. Do not copy
and paste answers from the internet.
3. At no point should the answers to any of your question go beyond 3 pages. The
maximum is therefore 12 pages for all the four (4) questions.
4. Plagiarism will not be tolerated and will lead to loss of the entire marks for the
parties involved.

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A Cheese Producer Pursues A New Market Through E-Commerce: The Case
of Mohamed Bakkar

Mohamed Bakkar, an entrepreneur running a business called Besma (“joyful” in Arabic), fled to
Turkey in 2016. Bakkar had been an electrical engineer in Syria, but he was unable to find a job
in his field upon arrival in Turkey due to the Arabic-Turkish language barrier. He decided to
pursue a cheese business instead, making the cheese the same way his mother did when he was a
child. He produced the cheese in bulk and prepared it for distribution to local Syrian-owned dairy
stores.
After about five years, Bakkar had built a customer base of 10 Syrian-owned stores in Istanbul,
but the Syrian-style cheese market had become increasingly crowded. He needed a strategic plan
for growth, and was considering selling directly to individual customers and creating an e-
commerce website to expand his reach to include Turks.

Q. 1.
a) Given Bakkar’s choices and approach to entrepreneurship what personal traits make him fit
for an entrepreneurial career? (10 marks)
b) Different people are driven into entrepreneurial ventures for different reasons, and what are
these reasons for Bakkar and many others like him? (15 marks)
Total 25 Marks

Q. 2.
“Bakkar needed a strategic plan for growth, and was considering selling directly to individual
customers and creating an e-commerce website to expand his reach to include Turks.”
a) Many people who are not innovative and enterprising tend to give an excuse of lack of capital
resource, given the evidence from the case study, should it be capital that should be the driving
force behind new enterprises or unique ideas? Discuss this statement giving clear arguments for
your answer. (10 marks)
b) Using your knowledge of the business Canvas model, design for Bakkar an appropriate
strategic plan for the growth of his cheese business (15 marks)
Total 25 Marks

Q. 3.
a) Given that Bakkar is just new in the market, what would you describe as his best distribution
channel? And what marketing options does he have to advertise and popularize his product while
leveraging on the advantages of technology given that he is still operating on small scale? (10
marks)
b) Design a strategy for Bakkar on how he can employ e-commerce to improve the performance
of his business (15 marks)
Total 25 Marks

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Q. 4.
a) Opportunities are always everywhere anywhere as evidence in the case above. Identify the
window of opportunities associated with his cheese business that Bakkar has not yet exploited
and advise him on how he can fully exploit them to his advantage. (15 marks)
b) Discuss the major entrepreneurship lessons that you pick from Bakkar’s story (10 marks)
Total 25 Marks

Cavendish University Uganda - Examinations, 2022 Page 3 of 3