Professional Documents
Culture Documents
(EVALUATION-2)
Total Marks – 30
A. MCQs, please critically evaluate from the options as per the marks in brackets given below. (10 marks)
6. What does a Critical Thinker look for in a situation handling of a case? (2marks)
(A) Market Survey (B) Target Segment (C) Cleverness (D) Drama
1. What do we understand by Visual Communication? Interpret the visual below with 3 words with its relevance to
Fashion industry? (5 marks)
2. The image of Cadbury’s chocolates took a beating when consumers found worms and insects in some of the
products. The sales of Cadburys’ products dipped considerably despite the fact that the Cadbury’s Company has
been in India for more than 50 years and its chocolates have been immensely popular. Consumers who found worms
in the chocolates told media persons that the chocolates were brittle, full of holes and had lost their colour and
moisture. Reacting sharply, the public relations officer of Cadbury’s said that all their products go through stringent
quality checks before being distributed. The officer also pointed out that the chocolates carried instructions on the
label indicating that it has to be stored in a cool, dry place, away from sunlight.
Critically evaluate the situation relating it with the steps of CT. (5 marks)
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