Month 1 Month 2

Rate: USD/VND 23,280 June July

Days 7 31
Daily New Registered Users 2,882 717
Daily oganic 246 150
New Registered Users 21,900 26,872
TOTAL Registered Users 21,900 48,772
Transformation rate 85% 80%
New Active Users 18,615 21,498
Churn Rate 65% 70%
Churn Users 9,145
Month Actived Users 14,070 26,422
Servers
Buying Ratio 4.3% 6.0%
ARPPU (USD) $ 21.48 $ 30.07
ARPPU (VNĐ) 500,000 700,000
Month unique buyers 605 1,585
Revenue
Total Income (USD) $ 158,876 $ 13,004 $ 47,669
Total Income (VND) VND 302,734,080 VND 1,109,732,248
Progressive income (expect) $ 13,004 $ 60,673
Total Income (25 weeks) VND 3,698,644,166
COST
Management Fee $ 30,000
Marketing Expense for Launching 85,896 $ 29,389 $ 25,773
Payment fee (average 15%) $ 23,831 1,951 7,150
Server + Network Cost 1% $ 1,589 130 477
Game Dev Revenue Share (20%) $ 1,775 2,601 9,534
Employer Salary 12,500 500 2000
Total (USD) 155,591 34,571 44,934
Profit (USD) $ 3,285 -21,567 2,735
Profit before tax (VNĐ) 76,475,718 -502,076,977 63,668,639
Tax(20%) 15,295,144
Profit after tax 61,180,575
 Month 3 Month 4 Month 5 Month 6
August Sept Oct Nov
31 30 31 30
323 207 132 87
100 80 60 50
13,100 8,613 5,941 4,116
61,872 70,485 76,426 80,542
75% 70% 70% 65%
9,825 6,029 4,159 2,675
65% 60% 55% 50%
18,496 11,539 7,345 4,980
17,752 12,242 9,055 6,750

7.5% 7.5% 6.50% 6.5%

$ 30.07 $ 25.77 $ 25.77 $ 23.63
700,000 600,000 600,000 550,000
1,331 918 589 439

$ 40,033 $ 23,664 $ 15,170 $ 10,366

VND 931,962,093 VND 550,900,667 VND 353,161,255 VND 241,324,784
$ 100,706 $ 124,370 $ 139,540 $ 149,906

$ 12,886.60 $ 8,006.55 $ 4,732.82 $ 3,034.03

6,005 3,550 2,276 1,555
400 237 152 104
8,007 4,733 3,034 2,073
2000 2000 2000 2000
29,298 18,526 $ 12,194 $ 8,766
10,734 5,138 2,976 1,600
249,895,739 119,624,009 69,283,070 37,255,611
 Month 7
Dec
31
58
30
2,718
79,144
65%
1,766
45%
4,980
5,841

6.5%
$ 23.63
550,000
380

$ 8,970
VND 208,829,038
$ 158,876

$ 2,073.24
1,346
90
1,794
2000
$ 7,303
1,668
38,825,628
FORE CAST T07
User Acquisition Revenue
Date Budget Install CPI NRU DAU Revenue ARPPU
Total 597,564,750 21,030 28,415 20,937 1,097 1,082,201,966 682,634
1-Jul 33,020,589 1,168 28,271 1,164 1,633 43,320,410 250,407
2-Jul 28,565,494 830 34,416 883 1,332 50,089,860 287,873
3-Jul 30,823,006 986 31,261 1,026 1,442 36,471,390 212,043
4-Jul 26,036,341 1,000 26,036 1,047 1,521 46,395,290 266,640
5-Jul 21,626,939 749 28,874 780 1,203 30,352,450 167,693
6-Jul 23,348,131 756 30,884 770 1,178 44,556,990 257,555
7-Jul 16,346,567 671 24,362 712 1,138 40,547,160 166,177
8-Jul 8,786,026 355 24,749 452 865 49,004,190 337,960
9-Jul 21,242,764 693 30,653 718 1,124 42,556,900 243,182
10-Jul 8,868,587 371 23,905 460 908 33,787,250 127,020
11-Jul 11,529,716 388 29,716 431 840 51,181,970 292,468
12-Jul 28,210,128 948 29,758 986 1,431 19,903,460 104,207
13-Jul 11,376,216 448 25,393 541 1,052 32,467,320 122,982
14-Jul 28,701,437 856 33,530 868 1,385 20,283,370 96,130
15-Jul 11,477,078 646 17,766 590 1,026 30,318,050 162,129
16-Jul 9,266,417 257 36,056 377 858 17,995,370 80,336
17-Jul 25,187,876 761 33,098 773 1,156 24,826,230 98,517
18-Jul 10,835,222 426 25,435 441 834 27,099,230 109,271
19-Jul 20,328,047 767 26,503 632 1,045 23,902,090 97,959
20-Jul 5,410,685 224 24,155 246 654 45,521,780 190,468
21-Jul 24,349,703 799 30,475 786 1,206 34,222,330 135,803
22-Jul 9,849,593 328 30,029 304 744 32,644,390 156,193
23-Jul 32,630,541 1,038 31,436 972 1,413 30,021,930 127,212
24-Jul 7,537,774 467 16,141 354 797 20,320,220 91,533
25-Jul 28,956,201 929 31,169 806 124 29,213,870 125,381
26-Jul 6,373,301 369 17,272 283 677 35,157,220 200,898
27-Jul 32,061,120 1,074 29,852 954 1,358 30,594,250 123,364
28-Jul 6,458,680 364 17,744 316 723 34,009,400 154,588
29-Jul 27,360,571 876 31,234 758 1,154 38,986,850 157,205
30-Jul 11,000,000 399 27,592 404 1,224 33,109,985
31-Jul 30,000,000 1,087 27,592 1,102 1,971 53,340,761
 Server + Game Dev
Rev T06 MG Marketing Payment fee (average 15%) $ Network Cost Revenue Share
302,734,080 705,000,000 1,305,847,008 207,740,407 1% $13,849,360 (20%) $
-428,012,791
Revenue -419,487,939
PU % Pay Rate
1,585 6.76%
173 4.51%
174 5.05%
172 4.88%
174 4.93%
181 5.69%
173 5.41%
244 8.23%
145 6.05%
175 6.44%
266 10.24%
175 7.40%
191 6.14%
264 9.22%
211 6.68%
187 6.61%
224 9.01%
252 8.53%
248 9,42%
244 8,83%
239 10,13%
252 8,74%
209 8,82%
236 7,52%
222 8,77%
233 7,83%
175 7,22%
248 8,24%
220 8,87%
248 8,83%
83 6.76%
133 6.76%
FORE CAST T08
User Acquisition Revenue
Date Budget Install CPI NRU DAU Revenue ARPPU
Total 304,000,000 10,133 30,000 10,275 1,189 931,962,093 765,701
1-Aug 2,000,000 67 30,000 68 1,467 38,512,768
2-Aug 2,000,000 67 30,000 68 1,109 29,118,529
3-Aug 2,000,000 67 30,000 68 855 22,448,619
4-Aug 24,000,000 800 30,000 811 1,418 37,232,081
5-Aug 2,000,000 67 30,000 68 1,075 28,209,241
6-Aug 24,000,000 800 30,000 811 1,574 41,322,122
7-Aug 2,000,000 67 30,000 68 1,185 31,113,170
8-Aug 24,000,000 800 30,000 811 1,653 43,383,912
9-Aug 2,000,000 67 30,000 68 1,241 32,577,041
10-Aug 24,000,000 800 30,000 811 1,692 44,423,260
11-Aug 2,000,000 67 30,000 68 1,269 33,314,978
12-Aug 2,000,000 67 30,000 68 969 25,428,098
13-Aug 24,000,000 800 30,000 811 1,499 39,347,511
14-Aug 2,000,000 67 30,000 68 1,132 29,711,196
15-Aug 2,000,000 67 30,000 68 871 22,869,413
16-Aug 24,000,000 800 30,000 811 1,430 37,530,844
17-Aug 2,000,000 67 30,000 68 1,083 28,421,363
18-Aug 2,000,000 67 30,000 68 836 21,953,631
19-Aug 24,000,000 800 30,000 811 1,405 36,880,639
20-Aug 2,000,000 67 30,000 68 1,065 27,959,717
21-Aug 2,000,000 67 30,000 68 824 21,625,863
22-Aug 24,000,000 800 30,000 811 1,396 36,647,924
23-Aug 2,000,000 67 30,000 68 1,059 27,794,489
24-Aug 2,000,000 67 30,000 68 819 21,508,551
25-Aug 24,000,000 800 30,000 811 1,393 36,564,632
26-Aug 2,000,000 67 30,000 68 1,057 27,735,352
27-Aug 2,000,000 67 30,000 68 818 21,466,564
28-Aug 24,000,000 800 30,000 811 1,392 36,534,821
29-Aug 2,000,000 67 30,000 68 1,056 27,714,187
30-Aug 2,000,000 67 30,000 68 817 21,451,536
31-Aug 24,000,000 800 30,000 811 1,391 36,524,152
 Server + Game Dev
Rev T07 Marketing Payment fee (average 15%) $ Network Cost Revenue Share
-419,487,939 304,000,000 139,794,314 1% $ 9,319,621 (20%) $
186,392,419
Revenue -127,032,199
PU % Pay Rate
1,217 7.50%
110 7.50%
83 7.50%
64 7.50%
106 7.50% SV Mới
81 7.50%
118 7.50% SV Mới
89 7.50%
124 7.50% SV Mới
93 7.50%
127 7.50% SV Mới
95 7.50%
73 7.50%
112 7.50% SV Mới
85 7.50%
65 7.50%
107 7.50% SV Mới
81 7.50%
63 7.50%
105 7.50% SV Mới
80 7.50%
62 7.50%
105 7.50% SV Mới
79 7.50%
61 7.50%
104 7.50% SV Mới
79 7.50%
61 7.50%
104 7.50% SV Mới
79 7.50%
61 7.50%
104 7.50% SV Mới
FORE CAST T09
User Acquisition Revenue
Date Budget Install CPI NRU DAU Revenue ARPPU
Total 304,000,000 9,333 32,571 9,464 949 747,084,388 751,726
1-Sep 2,000,000 67 30,000 68 972 25,515,162
2-Sep 2,000,000 67 30,000 68 699 18,359,319
3-Sep 2,000,000 67 30,000 68 522 13,708,021
4-Sep 24,000,000 800 30,000 811 1,151 30,203,775
5-Sep 2,000,000 67 30,000 68 816 21,406,917
6-Sep 24,000,000 800 30,000 811 1,341 35,208,057
7-Sep 2,000,000 67 30,000 68 939 24,659,701
8-Sep 24,000,000 800 30,000 811 1,422 37,322,367
9-Sep 2,000,000 67 30,000 68 992 26,034,002
10-Sep 24,000,000 800 30,000 811 1,456 38,215,662
11-Sep 2,000,000 67 30,000 68 1,014 26,614,644
12-Sep 2,000,000 67 30,000 68 727 19,073,982
13-Sep 24,000,000 800 30,000 811 1,283 33,691,650
14-Sep 2,000,000 67 30,000 68 902 23,674,036
15-Sep 2,000,000 67 30,000 68 654 17,162,587
16-Sep 24,000,000 800 30,000 811 1,236 32,449,243
17-Sep 2,000,000 67 30,000 68 871 22,866,471
18-Sep 2,000,000 67 30,000 68 634 16,637,670
19-Sep 24,000,000 800 30,000 811 1,223 32,108,047
20-Sep 2,000,000 67 30,000 68 863 22,644,694
21-Sep 2,000,000 67 30,000 68 628 16,493,514
22-Sep 24,000,000 800 30,000 811 1,220 32,014,346
23-Sep 2,000,000 67 30,000 68 860 22,583,788
24-Sep 2,000,000 67 30,000 68 627 16,453,926
25-Sep 24,000,000 800 30,000 811 1,219 31,988,613
26-Sep 2,000,000 67 30,000 68 860 22,567,062
27-Sep 2,000,000 67 30,000 68 626 16,443,054
28-Sep 24,000,000 800 30,000 811 1,218 31,981,546
29-Sep 2,000,000 67 30,000 68 860 22,562,468
30-Sep 2,000,000 67 30,000 68 626 16,440,068
 Server + Game Dev
Rev T08 Marketing Payment fee (average 15%) $ Network Cost Revenue Share
-127,032,199 304,000,000 112,062,658 1% $ 7,470,844 (20%) $
149,416,878
Revenue 47,101,809
PU % Pay Rate
994 7.50%
73 7.50%
52 7.50%
39 7.50%
86 7.50%
61 7.50%
101 7.50%
70 7.50%
107 7.50%
74 7.50%
109 7.50%
76 7.50%
54 7.50%
96 7.50%
68 7.50%
49 7.50%
93 7.50%
65 7.50%
48 7.50%
92 7.50%
65 7.50%
47 7.50%
91 7.50%
65 7.50%
47 7.50%
91 7.50%
64 7.50%
47 7.50%
91 7.50%
64 7.50%
47 7.50%