Overseas Education Consultancy Market: Business

Outlook 2021
Scope of Research

The report is precisely an industrial outlook pertaining

to the market of education consulting services. Such
services provide support to the huge Indian population
looking for migration opportunities.
How can the study be useful?
The study can be useful in terms of understanding the
demand of migration opportunities from India. The
study is being prepared with a special focus on the
students.
Key Target Audience of the report:
• Investors
• Market research and consulting firms
• Education services providers
• Students
• Colleges and Universities

1.1 Migratory Population: An Overview

Students migrating to various countries during 2016
Majority of Indian population look for migration
opportunities. Migration of young population abroad is
related to a number of socio-economic factors.

In relation to the above, data collected from authentic

sources reveal that:

• Skilled and non-skilled workers in India look for

migration opportunities. Young students occupy a
major share in the market.
• USA, Europe and Middle East remain to be
lucrative destinations for migration. Australia
Source: https://www.cnbctv18.com/economy/a-new-wave-of-
attracts a large number of students as well. indian-students-now-studying-abroad-2096281.htm
• Italy had been attracting a huge migrant
population between FY 1990 - 2017.
• Student migration have increased till 22% • Besides US and UK, Australia had also attracted a large
between 2000 – 16 respectively. number of students through exchange programs.
• International policies and rules for immigration • Students consider migration in order to lead a good
are considered to be major hurdles. lifestyle and enjoy huge earning opportunities abroad.
• Students from the undergraduate level migrate till • Student outbound market remains to be highly flexible
a large extent and is poised for a huge growth post pandemic
• Students preferring to migrate to countries whom
• Besides India, Nepal also is considered to be a huge
PR process is much faster compared to others
market pertaining to student migration.
• Blended delivery models in such markets will be in
vogue post Covid – 19 outbreaks
• Students opting for Asian countries like china, Russia
and Ukraine for courses like MBBS and dental and
other technical courses.
• As per industry experts’ opinion, Asia countries are
going to have huge demand in near future due to
ongoing economic slowdown in west, lack of jobs
and rigid PR process

1.2 Student Migration Services: State wise Demand

Demand for Migration statewide during 2019: A Break-Up

Percentage of students looking for

migration
Gujarat
6% 13%
35% Punjab
5%
Kerala
7%
Maharashtra
8%
13% 13% Telengana
Tamil Nadu
Delhi

Source: As compiled by the consultants from various sources

As per data available consultants opine that:

1. Gujarat has a high demand and almost 35% of
students look for migration here
2. Punjab and Kerala come next with 13% of total
students seeking migration opportunities
3. 42% of post graduate students in India look for
migration opportunities
4. Majority of the Indian students still depends on
overseas consultant to pursue their career
outside India
5. Tier-2 and Tier-3 cities have a huge number of
students keen to pursue international education
6. Affordability remains to be a huge factor in such
markets
7. There is significant growing number of people
who are applying directly to universities to
avoiding the educational consultant’s services
8. Some foreign universities tie-up with top
consultants, colleges and universities to attract
students to opt the specific university and
courses.
1.3 Why should a student consult overseas
education consultancies?
From the available data, the consultants opine that
overseas education consultancies provide:
• A right guidance in choosing suitable
Universities
• Such services offer better career counseling to help
students.
• Overseas Education consultants’ have expertise
on identifying student hubs and specialized
courses
• Education consultancies offer competitive fees
• Consultancies have huge contact with Financial
Institution as they arrange student loans
• Overseas education consultancies offer study visa
consulting
1.4 Investment Perspectives for Overseas Education Consultancies in India
1. Investments are subject to market risks
2. Business models in such markets are mostly
proprietorship based
3. Market of overseas business consultancy is
highly cluttered in India
4. Revenue accrual in such an industry is seasonal
and depends on date of exams and periods of
admissions
5. The market is highly volatile
6. Students come with a lot of issues
7. Conversion of hot leads into prospects is difficult
8. Such businesses require strategic tie ups with
international accreditation bodies
Overseas Education Market: Major Market Drivers
1. Growth in population of students
2. Lack of specialized courses in India especially
in post graduate level
3. Huge Competition in Indian Universities
4. Increasing Demand from secondary markets
5. Growth of technology-based training
6. Favorable international policies related to labor
migration
7. Half (50.3%) of international students from India
are aged between 21 and 25 years,
8. Students between 17-20 years comprise 17.8% of
the total market
9. Students between ages 26-30 years occupy 23.1%
10. Business proprietors need to invest heavily on job
fairs in order to win prospects
11. Lack of interest to pursue education abroad is
noticed post Covid – 19 outbreaks
9. Industry had suffered post Covid-19 outbreak
10. Market has witnessed lots of ups and downs over
the period of time
11. Overseas educational consulting is mostly
unorganized business in India and yet to became
proper industry to know ROI
12. Anyone can become educational consultant
either with high capital and simple be a student
mobiliser to big consultant
13. There are ample opportunities in Tier-2 and Tier-
3 cities for overseas educational consultants in
India.
 Major Concerns of students applying for overseas education post Covid – 19 outbreaks

Source: https://thepienews.com/news/indian-survey-reveals-61-likely-to-defer-if-online-offered/

From the available data consultants opine:

Investments are subject to market risks as the entire segment of overseas education consultancies is quite
unorganized till date. However, investments include following components:
1. Small Office infrastructure 5. Tie-ups with colleges
2. Internet, computer and telephone connection 6. Employees costs such as hiring professionals
3. Organizing events 7. Other Promotional expenses
4. Hiring commission agents 8. Branding expenses

Advantages Disadvantages
• Low investment model
• High Return within a stipulated time • Business model is highly flexible and consistent
return not guaranteed
• Market is growing at rate of 15% YOY
• Economic downturn forcing more students opt • Market is highly competitive
for overseas opportunities. • Advent of online education poses a huge risk to such
• Market is expected to grow by 20% YOY. businesses
Survey: Students pursuing studies in overseas universities
INF research team conducted detailed survey with students who are already studying the foreign universities, who wants
pursue the studies in foreign country and overseas educational consultants based in India. Response from students who
are already studying in foreign universities;

Top 5 destinations for India Students

US
10%
15% 30% UK
Canada

20% Australia
25%
New Zealand

Factors influence while choosing country

15%
Availability of courses
40%
20% Fees
PR Process
25%
Job opportunities

Reason for choosing overseas education

OTHER REASONS

BETTER LIFE STYLE

BETTER JOB OPPORTUNITIES

0 10 20 30 40 50 60 70 80 90 100
Survey: Overseas Educational Consultant
INF Research team interacted with overseas consultants who are operating at various capacity to ascertain the condition
of sector;

Factors motivating you to choose the sector

JOY IN SUPPORTING OHERS IN MAKING CAREER 70%

GROWTH RATE OF INDUSTRY 90%

PROFITABILITY 80%

Are optimistic about future growth

5%
15%
Yes defnately
Can't Say
No
80%

what are your recommendations for new comers

CAPITAL & INVESTMENT

BRANDING AND PROMOTION

MOBILIZATION OF STUDENTS IN LOCAL MARKET

FIELD KNOWLEDGE

CONTACTS WITH UNIVERSITIES AND COLLEGES

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
 THANK YOU!

Contact for more information and general queries:

Research Team
INF Consulting Services Private Limited
E-Mail: research@infconsulting.in
P: 91-040-4852774
M: 91-70327 53717
https//www.infconsulting.in

Hyderabad: New Delhi:

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