Programme Accreditation

Module G3.1 421031 – 950033

960031
Introduction in Tourism and Hospitality
Lecture Prof. Dr. Markus Zeller / Prof. Dr. Lauren Uğur
Semester 1
Provided Winter term
Type of submodule Lecture with integrated exercise
Name (German) Tourismus- und Hospitality Grundlagen
Credits 5

Workload preparation
Workload exam duration 120 minutes

Workload autonomous 90
studies
Workload details
Contact hours 60

Contact hours per week (45 mins) 4

Type of examination accompanying the course by exam

Language English

Course targets The students should get an overview of the tourism- and hospitality
relevant macro-systems and markets. It should be understood the
demarcation and meaning of the tourism economy. It provides an
overview of the tourism players, as well as the industry structure.
The position of tourism in society as an important part of welfare is
discussed early in the course of study, to allow for classification
into later scheduled study content.

The students should have a wide range of tourist industry

knowledge and gain knowledge of the hospitality industry.
Complex connections between players and markets should also be
understood, interactions assessed and comprehensive transfer
services provided.

Teaching methods Lecture, joint exercises on presence times, presentations (as

exercises without evaluation)
Contents General classification of tourism in the economic system; Tourism
offer and demand side, tourist markets, introduction to
management in the hospitality industry at a glance:

tourism policy, e-commerce & e-business, transport management,

travel distribution, hotel industry, tour operator management,
sustainability, destination management, leisure market, tourism
marketing

Literature / Sources

Other specialities