FESTIVAL ULANG TAHUN

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 WIB YANG PALING MERIAH!

Merupakan puncak perayaan Tokopedia dalam merayakan Hari Ulang Tahun Tokopedia ke 12 dan juga
merayakan hari kemerdekaan Indonesia dengan festival belanja terbesar untuk seluruh pengguna aplikasi Tokopedia.

Kepada penjual, pembeli, mitra, dan masih banyak lagi..

Terima kasih sudah bersama Tokopedia selama 12 tahun. 2
Package

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 Package

Basic Tier 2

TIER 2
Basic Full (17-31 August) Basic 1st Half ( 17-24 August) Basic 2nd Half (25-31 August)
Cities
8 slot/cities 8 slot/cities 8 slot/cities

Makassar 4,500,000 2,500,000 3,000,000

Malang 4,500,000 2,500,000 3,000,000
Medan 4,500,000 2,500,000 3,000,000
Palembang 4,500,000 2,500,000 3,000,000
Semarang 4,500,000 2,500,000 3,000,000

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Slot Category

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 Slot Category

Tier 2
Category
Package # of Seller
Basic Full 2
Category FMCG & FNB Basic Half 1 2
Basic Half 2 2
Basic Full 2
Category HP, Komputer, Elektronik Basic Half 1 2
Basic Half 2 2
Basic Full 2
MB & HL Basic Half 1 2
Basic Half 2 2
Basic Full 2
ASH & Fashion Basic Half 1 2
Basic Half 2 2
Total 24
ILUSTRASI PAKET CAMPAIGN - Landing Page Tab Category
Tier 2

Basic Full

Basic 1st half

& 2nd half

Double
Banner

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Timeline

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 WIB SPESIAL ULANG TAHUN KE-12

Kalender
Festival Ulang Tahun Tokopedia

Campaign WIB Festival Ulang

Tahun Tokopedia
17 - 31 Agustus 2021

Periode 1 Periode 2

17 Agustus 25 Agustus 31 Agustus

Peak day 1 Peak Day 2 Penutupan

Festival Ulang Tahun Festival Ulang Tahun
Tokopedia 2021 Tokopedia 2021
CAMPAIGN Timeline - Non Tams

26 Juli-3 Agustus
Pendaftaran paket WIB

3 Agustus
18.00 WIB
Batas akhir
pendaftaran paket 9-10 Agustus
WIB Seller Top Up
TopAds max pkl
18.00 WIB 6 Agustus 13.00 WIB
Batas akhir jika ada yang cancel

17 - 31 Agustus
Campaign WIB di Tokopedia

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Basic Full
( 17 -31 August)

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 BASIC
Full PAKET WIB TOKOPEDIA -Paket Basic Full 17-31 August (Rp 4,500,000)

Tokopedia Seller
Channel Feature Qty Barter Qty/ Frequency Remarks

1x Exclusive Carousel 25x low ABS +

Highlight Banner Toko Merchant Voucher Low: 20% up to 10k High: 3% up to 50k
Banner 15x high ABS

- 1st Feed & Story on 17 August

Halaman Utama
Campaign Lokal - 2nd Feed & Story on 18 August
4 Products first
Product Feature (Carousel - Feed: 4x -3rd Feed & Story to be posted by 25 August
landing page IG Story & Feed
Product) - Story: 7x - 4th Feed & Story to be posted by 28 August
30 products DLP
-5th Feed & Story to be posted by 31 August
- Interval per Story post at least 1 Day
Dekorasi Toko 1x general template
Whatsapp Story 7x Post 1 per day

Topup TopAds Rp 4,500,000

17 August 2021
Logistic Partner
Live 17-24 August 2021 During WIB Period Gojek, Anter aja,Bebas Ongkir
Activation
Carousel Refreshment
25 August 2021 Product to be Featured in Carousel needs to follow
Live 25- 31 August 2021 requirements below:
- At least has 5 reviews
- Best Price
Peak Day :2 Product QC During WIB Period - No Watermark on image
Products/17 &25 - Clear Product Name
August - Description (at least 100 character)
DC Mixleft Product Card
Non Peak Day : 1 - No pre-order products
product/week - Original Product
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Kuota 8 slot per kota
Basic 1st Half
( 17 -24 August)

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 BASIC
1st Half PAKET WIB TOKOPEDIA -Paket Basic 1st Half 17-24 August (Rp 2,500,000)

Seller
Tokopedia

Channel Feature Qty Barter Qty/ Frequency Remarks

- 1st Feed & Story on 17 August

- 2nd Feed & Story on 18 August
- Feed: 3x
1x double IG Story & Feed -3rd Feed & Story to be posted by 21 August
Highlight Banner Toko - Story: 3x
banner - 4th Feed & Story to be posted by 24 August
- Interval per Story post at least 1 Day
Halaman Utama
Campaign Lokal
Whatsapp Story 3x Post 1 per day

8 Products first
Topup TopAds Rp 2,500,000 -
Product Feature (Carousel Product) landing page,
30 products DLP
Logistic Partner
During WIB Period Gojek, Anter Aja Bebas Ongkir
Activation

Flash Sale Guaranteed Slot 1 Product/seler

Product to be Featured in Carousel needs to follow
requirements below:
- At least has 5 reviews
- Best Price
Product QC During WIB Period - No Watermark on image
- Clear Product Name
DC Mixleft Product Card - Description (at least 100 character)
Non peak :1
Product/week - No pre-order products
- Original Product

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Kuota 8 slot per kota
Basic 2nd Half
( 25 -31 August)

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 BASIC
1st Half PAKET WIB TOKOPEDIA -Paket Basic 2nd Half 25-31 August (Rp 3,000,000)

Tokopedia Seller

Channel Feature Qty Barter Qty/ Frequency Remarks

- 1st Feed & Story on 25 August

- 2nd Feed & Story on 27 August
- Feed: 3x
IG Story & Feed - 3rd Feed to be posted on 28 August
- Story: 3x
-4th Feed to be posted on 31 August
Highlight Banner Toko 1x double banner
- Interval per Story post at least 1 Day

Halaman Utama Whatsapp Story 3x Post 1 per day

Campaign Lokal
Topup TopAds Rp 3,000,000 -

8 Products first
Product Feature (Carousel Logistic Partner
landing page, During WIB Period Gojek, Anter aja, Bebas Ongkir
Product) Activation
30 products DLP

Product to be Featured in Carousel needs to follow

requirements below:
- At least has 5 reviews
Flash Sale Guaranteed Slot 1 Product/seler
- Best Price
Product QC During WIB Period - No Watermark on image
- Clear Product Name
- Description (at least 100 character)
- No pre-order products
DC Mixleft Product Card
Non peak :1 - Original Product
Products/week
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Kuota 8 slot per kota
Terms and Conditions

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 SYARAT: Mengikuti WIB Anniversary 2021

Bebas Ongkir Stok Produk Diskon Featured Product

Penawaran Terbaik
Wajib mengaktifkan fitur Untuk menarik minat pengguna, produk
Dengan promosi yang berjalan Agar mendapatkan performa
Bebas Ongkir Tokopedia dan yang akan ditampilkan di carousel
selama WIB, seller harus terbaik, seller wajib melakukan
Instan Kurir harus mengikuti ketentuan berikut:
memberikan penambahan stok lebih dari
( Gojek & Anter Aja) ● Minimum 5 reviews
penawaran/promo terbaik. hari-hari normal.
● Harga terbaik
● Tanpa watermark dalam gambar
● Nama produk yang jelas
● Deskripsi produk minimum 100
karakter
● Bukan produk Pre-Order (PO)
● Produk asli bukan KW

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KETENTUAN

● Seller yang dapat berpartisipasi adalah seller managed merchant RGX

● Seller yang terpilih untuk mengikuti WIB Agustus bersifat final dan tidak akan ada penambahan
seller dari list tersebut.
● Seller terpilih yang tidak melakukan Top up TopAds sesuai dengan deadline (3 Agustus ) tidak akan
di ikut sertakan dalam WIB Agusutus
● Media barter dan juga penggunaan TopAds akan dimonitor setiap hari. Maka dari itu,
masing-masing CSP akan diminta untuk monitoring dan juga menginformasikan ke
masing-masing seller mengenai media dan penggunaan TopAds
● Seller yang tidak melakukan media barter (posting) sesuai dengan ketentuan masing-masing
paket akan diturunkan exposurenya dari campaign WIB.
● Untuk Seller Card mohon dapat memberikan foto produk yang bagus, tidak ada watermark.

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Thank You