no-more

Understanding guidelines

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Following guidelines is a prerequisite for a good rating

Why should you

care about
guidelines?

Rating Less rework Speed

It is not possible to get a
high rating if your slides
don’t follow the client
guidelines
If you implement guidelines from the
start you will have fever edits from
the admins (who check that
everything follows guidelines)
Following guidelines
makes you faster as you
don’t have to think about
what style to follow
2
Clients want their companies to be represented consistently

Clients care Consistency

Clients care about Clients pay us to
the guidelines, and have all their
Why
the client is presentations
does
always right ‘on-brand’
KnowMore
– every single time
care about
client guidelines

Objectivity
Design is to a large
extent subjective. By
having a set of rules we
make it more objective
and improve the chances
of making something the
client likes 3
 Nordic Consulting

Innovation – productivity - optimization

Client guidelines example

Name of client: Nordic Consulting
Title goes here in Poppins Black size 24 Nordic Consulting

Subtitle goes here in Poppins Medium size 12

2.46in

4.96in 4.96in

3.13in

Source goes here in Poppins Medium size 9 #

Colors Nordic Consulting

Subtitle goes here in Poppins Medium size 12

Basecolors Highlight

RGB: RGB: RGB: RGB: RGB: RGB: RGB:

5,64,94 6,79,103 16,122,171 25,148,203 30,171,217 97,99,102 230,20,215

RGB:
242, 242, 242

Gradient

RGB: RGB: RGB: RGB: RGB:

5,64,94 6,79,103 16,122,171 25,148,203 30,171,217

Source goes here in Poppins Medium size 9 #

Typeface Nordic Consulting

Subtitle goes here in Poppins Medium size 12

Typeface Quotes

▪ Type face is Poppins medium for content ▪ Quotes are in Poppins Medium italic

Highlighted text
▪ Highlighted text is pink bolded Poppins
Medium “
Size
This is a quote by a smart dude

▪ One fontsize for content – not below size 7

Title font
▪ The font for headings is Poppins Black size
24

Headers

▪ The headers are Poppins Medium bolded

▪ Alternatively, the can be like below:

Header example

▪ Body text

Source goes here in Poppins Medium size 9 #

Textboxes Nordic Consulting

Subtitle goes here in Poppins Medium size 12

Textboxes with fill

Settings wit fill Example Settings wit fill Example

▪ This is some text ▪ This is some text

▪ This is some text ▪ This is some text
▪ This is some text ▪ This is some text

Source goes here in Poppins Medium size 9 #

Graphs Nordic Consulting

Subtitle goes here in Poppins Medium size 12

Bar graph

Series 1 Series 2 Series 3 Highlight

7
4.3 4.5 5
3.5 3 2.8
2.4 2 2.5 2 1.8

Category 1 Category 2 Category 3 Category 4

Bar graph

Series 1 Series 2 Series 3

6

0
Category 1 Category 2 Category 3 Category 4

Source goes here in Poppins Medium size 9 #

Client inspirational material 1 Nordic Consulting

Subtitle goes here in Poppins Medium size 12

Management Financial portfolios

Leading by Diversify your
example bonds
Prestige
worldwide
Research &
development
Huff and Doback

“
are in charge
Make it hard to spot
the general by
working like a soldier

Putting in the hours to study the science of what you need

Source goes here in Poppins Medium size 9 #

Client inspirational material 1 Nordic Consulting

Subtitle goes here in Poppins Medium size 12

Highest-paid NBA players in 2018, earnings in USDm

Salary Endorsements

LeBron James 33.3 52

Stephen Curry 34.7 42

Kevin Durant 25 33

James Harden 28.3 20

Russell Westbrook 28.5 19

Damian Lillard 26.2 14

Blake Griffin 29.5 6

Giannis Antetokounmpo 22.5 13

Carmelo Anthony 26.2 7

Anthony Davis 23.8 9

Source: Statista #
Client inspirational material 1 Nordic Consulting

Subtitle goes here in Poppins Medium size 12

6 1 Set a goal

1 2 Research
5
3 Get an idea

4 Compare
2
5 Implement
4

3 6 Approval

Source goes here in Poppins Medium size 9 #

 Executive Advisors

Client guidelines example

Name of client: Executive Advisors
Executive Advisors

Title goes here in IBM SemiBold size 24

2.08in

4.96in 4.96in

3.13in

#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
 Executive Advisors

Colors

Basecolors Highlight

RGB RGB RGB RGB RGB

80, 154, 125, 126, 245, 255, 125, 126, 97, 44, 131
175 199 195 199

#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
 Executive Advisors

Typeface

Body text Quotes

• All body text is IBM Plex Sans light

This is an example of somebody
saying something smart
Highlighted text

• Highlighted text is IBM Plex light bolded in Purple

Title

• IBM SemiBold size 24

Headers

• All body text is IBM Plex Sans light

#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
 Executive Advisors

Graphs

Bar Graph

Series 1 Series 2 Series 3 Highlight

5
4.3 4.4 4.5
3.5
3 2.8
2.4 2.5
2 2 1.8

Category 1 Category 2 Category 3 Category 4

Bar Graph

Series 1 Series 2 Series 3

6
4
2
0
Category 1 Category 2 Category 3 Category 4

#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
 Executive Advisors

Client inspiration 1/4

Leading video streaming online services in the United Kingdom (UK) Share of consumers who have a subscription to an on-demand video
as of August 2016, based on monthly unique users (in millions) service in the United States in 2016 and 2017

2016 2017
42.3
58%
50% 51%
43%
20.6
17 29%
10.1 22%
6.2 14%
4.9 4 2.9 2.7 2.6 9%
2.2

Subscription to
any

Number of Netflix streaming subscribers in the United States from 3rd

Highlights
quarter 2011 to 3rd quarter 2017 (in millions)

60
Netflix is leading on the US market compared to Amazon
prime and Hulu 50
40
Subscribers to Netflix in the US is almost 9x the number 30
of UK monthly users.
20
10
Netflix subscribers in the US has more than doubled over
the last 6 years 0
2012 2013 2014 2015 2016 2017

#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
Executive Advisors

Client inspiration 2/4

Lorem ipsum Vs. Lorem ipsum

Lorem ipsum dolor

Lorem ipsum
Lorem ipsum

Lorem ipsum

Lorem ipsum

Lorem ipsum Some important takeaway here

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S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
 Executive Advisors

Client inspiration 3/4

3000

2500

2000

1500

1000

500

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

#
S o u r ce : S t a t i s t a
Executive Advisors

Client inspiration 4/4

20%
50%

• Lorem ipsum

• Lorem ipsum

• Lorem ipsum

100%

#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
Talent knows
no borders
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