Unit 1: Identity

1.1 404, the story of

a page not found
Learning outcomes:

• Understand and analyze key words in context in

order to understand a TETalk.
• Identify specific information in a TEDTalk about
404 pages.
• Analyze the importance of 404 pages in the
business world.
• Apply presentation skills by giving examples when
introducing a brand name, a viral video or social
media.
the place where you grew up your hobbies & interests

What elements does your

identity consist of?
the job you do

the language you speak the clothes you wear your race

your nationality
What aspects of your identity
do you share online?
 ▪ Short videos
▪ TV programmes
▪ film trailers ▪ Information on websites
▪ Articles
▪ blog posts
▪ Facebook statuses
▪ Tweets
▪ advertisements

interact with
▪ Social media sites
▪ blogs and articles (by leaving a comment)
 Current job:
Name: Marketing & Design (helps companies
Renny Gleeson to promote themselves using new
media)
Former job:
game developer
(design)

Idea: “Even errors that we

make can be opportunities
to build better
relationships with our
customers.”
Have you seen any funny 404
pages? What did they show?

Background

Renny Gleeson works in “new

media”? Can you think of any
examples of new media?
What’s a 404
error message?

A 404 error message is

a Hypertext Transfer
Protocol (HTTP) status code
indicating the server could
not find the requested
website. In other words, your
web browser can connect
with the server, but the
specific page you're trying to
access can't be reached.
 head up

embed
1. Identity
 to manage or run
a business or part
of a business
head up startup

To insert a new company at an

something, e.g. early stage of
software or a web
address, into development
another programme
embed errors
brands
people who look something that is
the identities
after your child, wrong or done
associated with
pet or house incorrectly, a
particular products or
temporarily mistake
companies

sitters
1.1 404, the story of a page not found

On Canvas
1.1 404, the story of a page not found

On Canvas
1.1 404, the story of a page not found

On Canvas
Vocabulary
in context figure out

a light bulb goes off

slap in the face

fall through the cracks

 Vocabulary in context
Write two sentences using words or expressions from the “vocabulary in context” video.

1.

2.

On Canvas
 Critical thinking
Can you say what How well does this
kind of company example support
this 404 page is Renny Gleeson’s
from? main idea/idea worth
spreading?
Idea: “Even errors that we
make can be opportunities
to build better relationships
with our customers.”
Presentation skills: Giving examples
Can you think of examples of good or bad use of
slides in presentations?

What role do slides play in a presentation and how

important are they?
Presentation skills: Giving examples

slides objects videos

… help your audience understand your message.

 Presentation skills:
Giving examples

Choose one item: a brand name, a viral video, social media

Decide what you would show an audience. Use the techniques.

On Canvas
Now, I CAN …

understand and analyze key words in context

that help me to understand a TEDTalk.
identify specific information in a TEDTalk about
404 pages.
analyze the importance of 404 pages in the
business world.
apply some presentation skills by giving
examples when introducing a brand name, a
viral video or social media.
Activities on Canvas
 Reference:

[1]Helen Stephenson, Lewis Lansford &Paul Dummett (2016). Keynote

(Split A) – Upper Intermediate (1era edición). 2017:National Geographic
Learning - Cengage Learning.
 GRACIAS
THANK YOU!
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