QUEENS’ COLLEGE

RESEARCH AND PUBLICATION OFFICE

ASSESSMENT OF EFFECTIVENESS OF LEADERSHIP PRACTICE IN THE

CASE OF META ABO BREWERY COMPANY, ADDIS ABABA, ETHIOPIA,
2020 G.C

INVESTIGATOR

1. Hayder Nuredin
2. Martha Gisme
3. Bereket Kassie
4. Belay Kassaye
5. Abdela Reshid

A concept paper Submitted to, Queens’ College; in partial fulfillment of Bachelor

of Science degree in management.

March, 2020

Addis Ababa, Ethiopia

1. INTRODUCTION

Increasing global competition has made many business leaders and policy makers turn their
attention towards leadership styles. Leadership is an important task which is concerned with the
process of influencing the behavior of subordinates in the direction of goal attainment. In
today’s fast-paced business environment, successful organizations are those that can adapt to
changes rapidly. The key to change management rests on the key leadership concepts. Effective
leadership enables an organization to be better aligned and clearly, competitive advantage is
gained when an organization is aligned to success.
Leadership deals with persuading, inspiring, motivating others, and spearheading useful changes.
A leader creates sensible vision for others and directs a team towards achieving that vision.
Leaders define what the future looks like, align people with that vision, and inspire them to make
it happen despite the obstacles. Managers ensure organizations run smoothly; leaders create
change. In most leadership positions, people must be effective as both a manager and a leader.

2. NEED FOR THIS STUDY

Leadership style is the way in which the function of leadership is carried out, and the manager
typically behaves towards members of the group. There are many dimensions to leadership and
possible way of describing leadership style, such as dictatorial, unity, bureaucratic, benevolent
charismatic, consultative, participative and abdicator.
It is known that many leadership styles are there and applying these styles isn’t going to be
smooth and easy for managers so it needs investigation towards the challenges and effectiveness
of leadership practices.

3. BACKGROUND
Leadership is the lifting of man’s visions to higher sights, the raising of man’s performance to a
higher standard, the building of man’s personality beyond its normal limitations. (Robert,
2003:241).
It is impossible without a guiding vision and a purpose that generates passion for
accomplishment. The vision or guiding purpose is the source from which leadership derives its
magnetic field to activate the commitment, cooperation and confidence of others. Leadership
derives its power from values, deep convictions and correct principles. Leadership is the highest
prospect of management (Munroe, 1984:30-31).
Leading performance in the last two decades in developing countries proved to be challenging
due to several variables that ushered considerable changes. The introduction of reforms was
ultimately seen as necessary because of the perceived inability of governments to address the day
to day problems resulting in the erosion of public confidence (OECD, 2001).

Study by Hilena (2015) on leadership challenges in implementing organizational change in

Ethiopian Electric Power Utility indicates that the challenges leaders face in leading
organizational performance results from poor working culture, fixed mindset, inadequacy of
skilled man power, the existence of unethical(corrupt) behavior, incompetency in decision
making activities and resource constraint.
4. OBJECTIVES
The research paper seeks to achieve its general objective of assessment of challenges and
effectiveness of leadership practice in the case of by Meta Abo Brewery S. Co. focusing on the
following specific objectives:

1. Identify major leadership styles that are practiced in Meta Abo Brewery S. Co. in Sebeta Plant.
2. Investigate leaders-followers relationships look like in Meta Abo Brewery S. Co. in Sebeta Plant.
3. Examine to what extent the employees are satisfied with the existing leadership style in Meta Abo
Brewery S. Co. in Sebeta Plant.
4. Find out the major leadership problem in Meta Abo Brewery S. Co.
5. Research Questions
1. What are the major leadership styles that are being practiced in Meta Abo Brewery S. Co. in Sebeta
Plant?
2. What does the existing leaders-followers relationships look like in Meta Abo Brewery S. Co. in Sebeta
Plant?
3. To what extent the employees are satisfied with the existing leadership style in Meta Abo Brewery S.
Co. in Sebeta Plant?
4. What is the major leadership problem in Meta Abo Brewery S. Co.?
6. RESEARCH METHODOLOGY
The Study will be conducted from Meta Abo Brewery S.Co. The study intends to use descriptive
cross sectional survey design in determining the assessment of challenges and effectiveness of
leadership practice.
The study will collect both primary and secondary data, and the quantitative data generated will
be analyzed using descriptive statistics which will include percentage distribution, mean and the
frequency counts. The qualitative data from the study will undergo transcription and reported in
themes and sub-themes. The relationship between the independent and dependent variables will
be explained through multiple regression.

7. RESEARCH TIMELINE
The project is expected to be completed in 17 weeks with the following indicated as the
activity’s durations for every section of the research project:
Research Section Duration
1. Title 1 week
2. Introduction 1 week
3. Need for this Study 2 weeks
4. Background 3 weeks
5. Objectives 1 week
6. Research Questions and or Hypothesis 1 week
7. Research Methodology 2 weeks
8. Data analysis interpretations and discussions 3 weeks
9. Summary conclusion and recommendations 2 weeks
10. Reviewing work for final submission 1 week
8. REFERENCES

Robert, J. (2003). Leadership Myths and Realities.New Delhi: Tata McGraw-Hill Publishing Company
Limited.

Munroe, 1984:30-31 basic marketing. A decision marketing approach 2nd edition, newjersy personal
education inc. upper sadle river.

OECD, 2001. Improving Employee performance through workplace.

AMACOM publication.