Characteristic of QUANTITATIVE and Research QUALITATIV

QUANTITATIVE

uses CLOSED-ENDED
QUESTIONS which are
the foundation of all
statistical analysis
techniques applied on
questionnaires and
surveys for quantitative
research. CLOSED-
ENDED QUESTIONS are
questions that can only
be answered by selecting
from a limited number
of options, usually
“multiple-choice”, “yes
or no”, or a rating scale
(e.g. from strongly agree
to strongly disagree).

QUALITATIVE
uses an OPEN-ENDED
QUESTIONS which are
defined as the freeform
survey questions that allow a
participant to answer in
open-text format. In other
words, responses to these
questions are not limited to a
set of options. Guide questions
for the interviews and focus
group discussions are
examples of open-ended
questions. These questions
elicit data needed by a
qualitative research.