Sub Themes:

· Creating Distinctive Product/ Service Experiences

· Managing customer expectations
· Uncovering the Dissatisfaction Iceberg & Preventing customer migration
· Value Creation through Innovation & Technology
· Discovering new value drivers for growth & profitability
· Revisiting Marketing Practices for inclusive growth
· Role of promotion in creating and enhancing customer value
· Green Marketing
· Celebrity Endorsement
· Societal marketing
· Any other topic that relates to main theme of the seminar
Guidelines for Paper Submission:
· The complete paper should be sent to the Convener – Marketing Seminar, by 5th
March, 2011 in the electronic version (MS-Word) at vnbajpai@its.edu.in or
soumendubhattacharya@its.edu.in
· Acceptance of the final paper will be notified within 7 days of the receipt of the
paper.
Selected papers will be eligible for publication in the seminar proceedings
Maximum length 2500-3000 words
Margins 1” on both sides
Font Times New Roman, 12 size
Spacing Single
Title Page Title, author(s), affiliation(s), contact details
· The papers will have to be original, neatly typed & being presented for the first time.
· All graphs / tables should be from MS Office applications and must be
consecutively
numbered using Arabic numerals with appropriate titles.
· All graphs/tables or pictures should be in black and white colour.
· References should be as per HBR referencing guidelines.
· The papers will be evaluated by a committee of eminent specialist.
· The institute reserves the right to accept or reject any paper without assigning any
reason.
· Award will be presented to the top three papers during seminar.
· The paper presenters will be given 10-15 minutes for presentation, if selected.
· Kindly check the papers for spelling & grammatical errors before submitting.
· The authors declare on a separate paper that the manuscript submitted is their own
original, unpublished work and it has not been submitted, published and copyrighted
by
anyone elsewhere in any form whatsoever.
Faculty/ Student Presentation Competition:
Papers are invited from the faculty/ students / Research scholars on the main theme
or any of
the above said sub themes of the seminar. Certificate/ Cash prizes will be awarded
to top three
papers/ presentations in both the categories.
Faculty paper presentation Students paper presentation
1st prize – Rs.10000/- 1st prize – Rs.5000/-
2nd prize – Rs.6000/- 2nd prize – Rs.3000/-
3rd prize – Rs.4000/- 3rd prize – Rs.2000/-
Important Dates:
S.No. Particulars/Details Dates/Deadlines
2 Deadline for full paper submission(along with
declaration form & Registration Fees)
March 05, 2011
3 Notification for acceptance of paper With in 7 days of
receipt
4 Deadline for registration March 10, 2011
5 Date of paper presentation April 15, 2011
Registration Fees:
Students / Research
Scholars
Academicians Professionals
from Industry
One day 750/- 1000/- 1500/-
Two day 1500/- 2000/- 3000/-
Registration fee may please be sent through Demand Draft in favour of “I.T.S”,
payable at Delhi/
Ghaziabad, along with duly filled registration form till March 10, 2011, at the
institute’s address.
The registration fee covers the seminar kit, seminar proceedings, lunch and tea. In
case of joint
authors, both the authors must get register
Day 1: Friday 15th April, 2011 Time Schedule
1. Registration for paper presentation 09:00-09:30 hrs
2. Inaugural Session 09.30-10.40 hrs
2. Paper Presentation 11:00-13:00 hrs
3. Lunch Break 13:00-14:00 hrs
4. Paper Presentation 14:00-16:00 hrs
5. Tea Break 16:00-16:30 hrs
6. Prize & Certificate Distribution 16:30-17:00 hrs
Day 2: Saturday 16th April, 2011 Time Schedule
1. Registration 09:00-09:30 hrs
2. Inaugural Session 09:30-11:00 hrs
A. Welcome Address
B. Conference Overview
C. Inaugural Address by the Chief Guest
3. Tea Break 11:00-11:30 hrs
4. Session: I 11:30-13:00 hrs
Theme- Unleashing the Indian Retail Power: A Potential Goldmine
5. Lunch Break 13:00-13:45 hrs
6. Session: II 3:45-15:15 hrs
Theme- Redefining Rural Leadership: Strategies for Wealth Creation
7. Tea Break 15:15-15:45 hrs
8. Panel Discussion: 15:45-17:15 hrs
Innovation and Emotion Connect: A Life Long Bonding with Customer
9. Vote of Thanks 17:15-17:30 hrs
Contact Details:
Seminar Convener Seminar Co-convener Seminar Co-convener
Dr V N Bajpai Dr Satish Kumar Prof. S Bhattacharya
Mb: 09868767887 Mb: 09212571599 Mb: 09891393510
Convener– Marketing Seminar: 2011
I.T.S – Management & IT Institute
G.T. Road, Mohan Nagar, Ghaziabad - 201 007 (U.P.)
Ph.: 0120-4174900 Fax: 0120-4174913
Email: vnbajpai@its.edu.in or soumendubhattacharya@its.edu.in
Website: www.its.edu.in