CE I57

TEAM ONLINE CLASS

Members:
1. Regine Sudario
2. Gai Awing
3. Jewel Buencamino
4. RoyAllen Nonong
5. Fredderick Lozano
6. Calvin Dapitanon
 Activity 2

Each group must

1. Name their company

2. Create mission statement & mantra of the company

3. Think of a product idea that

*best meets the needs of customers

*generates the highest profit

*best fits with the goals of the business

*technically feasible

*level of competition in the market place

4. Make a value proposition that will articulate the benefits your product and/or service

promise to deliver, for the problem you aim to solve

5. Create a 1-3min proposal pitch of your product.

6. Create a video of your group pitching your proposal. 1-3min only. All members must

participate.

Aside from the video that you’re going to submit for this activity, the ratings for each

member according to his/her participation should also be attached.

“The number one leading supplier of ice products”
Name of Organization
We finally agreed on what could be the name of our company after some serious
discussion about it. And as expected, we have chosen “WINTERCOLD Company” as
the name of the company in relation to the product of our company.

MISSION STATEMENT
WINTERCOLD Company aims to become the number one leading
manufacturers and supplier of ice products using high quality and advanced equipment
with extra benefits to the consumer.

HYPOTHERICAL MANTRA
A Leading company supplier of ice products.

PROBLEM STATEMENT

The Insufficient supply of ice to support cooling and preserving food, beverages,

meat products, and fisheries. With the fast-growing economy, the demand for raw

products from the sea and land also increases. The criteria for the production of ice

must be met and aligned with the market for raw products.

There are approximately 3 plus ice plants operating Mati City, catering to the

needs of domestic buyers. The total installed capacity of ice plants the area is

approximately 70 tons of ice blocks per day. The need of ice blocks is increasing due to

economic growth.
 WINTERCOLD Company explores the need to develop an ice-making plant

facility to supply a commodity that generates income based on its demand.

VALUE PROPOSITION

 To ensure that the product will be promoted in a very good way in which it can

penetrate into the market.

 To impose a high quality of ice product at a lower price

 To assure the safety and the benefits of the customers.

 To assure that the business is profitable and feasible

Proposal Pitch

WINTERCOLD Company produces ice products through machines. We aspire to

be the primary producer of ice products in the future and to replace the usual products

of the like.

Most of areas of Philippines have long duration of summer due to which demand

for ice is high for 2 months of the year. As the Philippine is a developing country and

large portion of the population cannot afford refrigerators for domestic use. With the

fast-growing economy, the demand for raw products from the sea and land also

increases. The criteria for the production of ice must be met and aligned with the market

for raw products.

There are approximately 3 plus ice plants operating Mati City, catering to the

needs of domestic buyers. The total installed capacity of ice plants the area is
approximately 70 tons of ice blocks per day. The need of ice blocks is increasing due to

economic growth.

WINTERCOLD Company explores the need to develop an ice-making plant

facility to supply a commodity that generates income based on its demand.

The Company offers its product either at average industry price or below average

price to gain market share and be affordable to the lower class. On the event of intense

competition, our company can produce more inexpensive and excellent quality ice

products that will remain profitable for a longer period of time.

We at WINTERCOLD Company aims to become the number one leading

manufacturers and supplier of ice products using high quality and advanced equipment
with extra benefits to the consumer.