Iba is the leading international trade fair for bakery,

confectionery and snacks, which takes place every three

years in Munich. It is the international meeting point for
bakers, pastry chefs, restaurateurs, café owners and
grocery retailers as well as for hotel professionals and
caterers. Exhibitors show innovations from the entire
industry and offer a complete overview of all the new
items of the market not only in terms of raw materials
and ingredients, but also in terms of production and
process technology. As the competition becomes harder
and profit margins shrink more and more, especially
automation and process optimization in the field of innovations are in the foreground for
cost cutting and more efficient working. Again, the iba provides optimal solutions and
approaches tailored to the customer needs. At iba, impulses are generated that provide
strong movement to a growth market with a future. In addition, an extensive program
rounds off the offer of the exhibitors. Particularly noteworthy is the iba-UIBC-cup, a unique
international competition for bakers and confectioners. Furthermore, factory tours will be
offered giving mainly foreign visitors insight into the expertise of German bakeries, while
seminars and discussion forums are showing the trends for the future.

On the whole the organisers welcomed on the 6 days of the fair, from 12. September to 17.
September 2015, about 1309 exhibitors from 57 countries and 77500 visitors from 170
countries on the iba in Munich.

The twenty-fourth iba takes place on 6 days from Sat., 15.09.2018 to Thur., 20.09.2018 in
Munich.

How to introduce yourself in English in 4 easy steps

1.Your name (OK, that’s obvious…)

Start with your name and your job or your department. Simple really.
You can just say  “Hi, I’m (first name) and I just started as a (job title) in the (name of your
department) department.”
For example:
“Hi, I’m Bruno and I just started as a sales consultant in the marketing department.”
2. Some relevant information about you
It’s polite and friendly to give some information about yourself. Don’t want to just ask questions. Small
talk is like a ping pong game. Sometimes you ask questions, sometimes you give information. You can
say something about your previous job.
For example:
“Before this, I used to work as a solutions manager at Orange.”
3. More about you
We want to know more about you! Tell us how long you’ve been working in your field, for example. For
this, you’ll need the present perfect continuous tense.
For example:
“I’ve been working in the telecom industry for about 12 years now.”
4. Ping pong time!*
*watch the video to understand that reference 
And then, you can give the “conversation ball” back to the other person. A simple question like “What
about you, what do you do?” is good if you haven’t already talked about the subject.
Other options: “And how long have you been working here?”
“And how does this place compare to other companies you’ve worked for?”
“How did you get into (the field the other person works in: finance, tourism, etc.)”
Let the conversation develop, relax, and enjoy it.
Even if you make mistakes in English, the objective is to create a connection with the other person.
You’ll see how in this week’s video lesson.