Professional Documents
Culture Documents
ACTIVITY 1
Instruction: Multiple Choice. Write the letter of your answer to the blank before each number.
____1. In communication, the _________________ is thought of as the technical or physical
means by which information is transmitted.
a. Instrument
b. Communication Tool
c. Medium
a. Presentational
b. Representational
c. Mechanical
____3. _____________ media refers to television, smartphones, ereaders, and the like.
a. Presentational
b. Representational
c. Mechanical
____4. When the medium is technology that carries messages to a huge audience, it is referred
to as ____________.
a. Interpersonal Medium
b. Communication Medium
c. Mass Medium
____5. Social media such as _______________ allow the creation and exchange of user-
generated content.
a. Email
b. PowerPoint
c. Facebook
____6. A person with _________________ literacy skills knows how to access and understand
the media as well as express oneself through it.
a. Media
b. Functional
c. Information
____7. As opposed to media literacy, ______________ focuses on the goals of engaging with
information and the process of being informed.
a. Information Literacy
b. Functional Literacy
c. Core Literacy
____8. The two distinct areas of media literacy and information literacy combine in the concept
_______________.
a. Mass Communication
b. Core Literacies
c. Media And Information Literacy
____9. A person who has ______________ literacy skills is able to apply ICT skills to process
information and produce user-generated content.
a. Functional
b. Language
c. Media and Information
____10. The “efficient ability to know how to use and operate computer as information
processing machines” is referred to as _______________ literacy.
a. Information
b. Media
c. Technology
ACTIVITY 2
Based on the definitions provided, try to compare and contrast the three concepts by filling out
the table below.
Comparison Contrast