Squip

Final Presentation
Spring 2021
 Quinn Schmidt
Megan Perry Izzy Newirth Account Executive
Account Intern Account Associate

Teresa Buzzoni Sydney Bruno

Account Associate Account Supervisor
Mia Angioletti
Account Associate
Objectives
Initial Objective

1. Create Social Media Content surrounding the products

Transitioned to

2. Create engaging content for social media platforms

3. Boost brand awareness through developing pitching materials
Tactics

Tactic 1: Develop interactive stories for greater interaction with Squip social media
platforms.

Tactic 2: Research opportunities for blog and influencer collaborations to increase

brand awareness.

Tactic 3: Create outline of brand features to contribute to samples for future brand
cohesion.
Examples- Pitching Documents
Budget

● Average Hourly Rate: $152.00 per hour

● Adjusted Hourly Rate: $100.00 per hour

Service Time Cost

Meeting Time 1.5 hours $150.00

Brand Associated Research 2 hours $200.00

Social Media Brainstorming 1 hour $100.00

Media Outreach .75 hours $75.00

Total (weekly) 5.25 hours $525.00

Recommendations
1. Development of Consistency on Social Media
a. Increases follower engagement and brand visibility
2. Increase in Engagement on Social Media
a. Shows consumers’ voices are valued
3. Improvement of Relationship with Partners
a. Implement a liaison position between Squip and partners
4. Creation and Circulation of the Brand’s Story
a. Invest in physical marketing
Thank you!
Any questions?