Professional Documents
Culture Documents
HMPE 314
University Goals:
Globally competitive graduates
Institutionalized research culture
Responsive and sustainable extension services
Maximized profit of viable agro – industrial business ventures
Effective and efficient administration
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Chapter 1
Introduction to Bar Management
Introduction
The present day modern concept of the hotel is not just a place to provide
accommodation and food and beverage but offering to its guest every possible facility,
service and convenience. Negi, (1992) opined that the important activities of a hotel include
Reception, Restaurant, Bar, Banquet hall, Entertainment and Recreation, Sightseeing,
Transport facilities, Swimming pool, Lounge facilities, Shopping facilities, Valet and
Laundry services, Tennis court, Golf and Squash, Health club, Business center etc.
Apart from these beverage services is a major component and has remained an
important part of hospitality industry today. The beverage services are provided by various
outlets of food and beverage department in the hotel. These outlets are bars, room service,
banquet, restaurant, 24 hours coffee shop, lounges, etc. which serves alcoholic as well as
non-alcoholic beverages. Out of these above outlets our main focus of this study is on the bar
& beverage operations of the hotel. In the food & beverage operation, the alcoholic and non-
alcoholic beverage plays the pivotal role.
According to Gonzalez-Gomez & Morini, (2006) alcoholic beverages demand,
particularly wine is changing & growing now days. According to Arora (2009), bar operation
is defined as “a public place where the primary business of the place is to sell alcoholic
beverages to the general public, for consumption on the premises”. This definition suggests
that bars are primarily involved in the sale of alcoholic beverages to the general public for
consumption on the premises. Hence, these definitions exclude occasions or events such as
social parties, where there is no commercial trade involved.
Additionally, these definitions explicitly mention the location of consumption of
alcoholic beverages at the premises of sale and consequently exclude liquor stores, which
provide alcoholic beverages for consumption on alternative premises (Allen & Albala, 2007).
Based on the definitions of bars presented above, it is evident that the term ‘bar’
seems to primarily focus on the selling of alcoholic beverages to the public for consumption
at the premises of sale. Hence, the term ‘bar’ is seen to relate to hospitality organisations,
which are primarily concerned with the sale of alcoholic beverages (George, 2008).
There are bar and beverage operations that provide social activities, entertainment and
even include a range of dining services. Bar and Beverage operation is a high revenue
generating outlet in a hotel that’s why national and international hospitality companies alike
are working hard to ensure that professional and responsible behavior is maintained by their
bar personnel or bartenders (Kotschever and Tanke, 1996). It is a fact that while the
hospitality industry in the rest of the world considers bars as an integral part of the complete
guest experience; in India, the focus on bars has been limited.
According to MDEO (2009), commercial food service establishments and
restaurants are the highest energy users sectors that’s why going green is important for
sustainability and for the profitability considerations.
According to Beverage Information Group’s Handbook Advance 2013, distilled
spirits increased for the 15th consecutive year, growing slightly faster than in 2012. New
products and the modernization of spirits are helpful in growth as since 2008, 3.6% is the
largest increase. Further the report revealed that the consumption of wine is also increased as
domestic wine consumption increased by 3.0%, surpassing imported brands but the fortified
and aromatized wine category is declined if compare to sparkling wines or champagne.
Courtesy:https://ph.images.search.yahoo.com/search/images;_ylt=AwrwJUhfGUdfLzoAfWW1Rwx.
General Objectives
Discuss the introduction to bar management
Bars – are the establishments or businesses that primarily after beverages, food and
sometimes entertainment and other services to its customers.
History
According to records the development of hospitality industry in general and the bar
service industry in particular can be traced back to the time of the Sumerians. Although some
civilization exists together with the Sumerians in other places, Sumerians were able to come
up with a written record of their civilization. And during their time, they were considered the
most progressive group of people.
Sumerian Legacy
1. Invention of the wheel.
2. Sumerians’ cuneiform writing system.
3. Sumerians were among the first astronomers.
4. They invented and developed arithmetic using several different number systems
including a mixed radix system with an alternating base 10 and base 6.
5. They may have invented military formations and introduced the basic divisions.
between infantry, cavalry, and archers.
6. The first true city states arose in Sumeria.
7. Sumerians ushered in the age of intensive agriculture and irrigation.
Taverns – were places serving beverage particularly “ale” and places for social gatherings.
- The word tavern was derived from the Latin term “taberna” whose originally
meaning was a shed or workshop.
- Tavern keeper before was traditionally a woman but in other places and times women
could be completely excluded from tavern culture.
- Taverns existed in England as early as the 13 th century and were often kept by women
usually known as Ale-wives.
- In the mid-14th century there were only three in London. An act of 1552 allowed forty
in London, eight in York, six in Bristol and many more in towns all across England.
- By the 19th century the word tavern had evolved into the current term being public
house or pub house.
The Empire Era 3200 – AD 476
Ancient Egypt
- A papyrus from ancient Egypt warns “do not get drunk in taverns….for fear that
people repeat words which may have gone out of your mouth without you being
aware of being uttered them.”
- It is a proof that tavern continue to exist. It is also an indication that early people
already knows the effects of alcohol to the body and mind.
A Cabaret Pub
American Taverns
- Taverns were brought by the British to America.
1643 – the beginning of American Beverage service industry.
Coles Ordinary – the first American tavern established.
Tavern – a place serving food, drink, accommodation and entertainment.
1656 Massachesetts – a town without a tavern was penalized; often taverns were
built near the church.
1850 – Taverns turn into large scale inns for travelers and business persons and later
they became hotels which its concept of today’s hotel originated in America as Public
Palace. Hotels were designed like a palace but open for public use.
Dramshop Law or Third Party Liability Law – this law shifted the liability for damages in
the drunken driven incident from the driver who caused the accident to the server or the place
that served the drink to the driver.
- Dram means small drink
- Shop the place that serves the drinks.
Disco Videoke
Piano music
3. Food and Beverage Combination – serving food with beverage usually with some
kind of food service.
a. Bar and restaurant – food and drink can be served at the same time or guest can
have drink before dining or diner first before drinking.
b. Service bars – use to prepare drinks of the dining guest.
- Mini – bar – a bar in a guest room for guest convenience. Alcoholic drinks in mini-
bar are usually in a miniature size bottle to ensure proper inventory of the drinks upon
checked out of the guest.
Lobby Bar Piano Bar
A Music Lounge (Orient Pearl of the Sea) Banquet Bar (Caribbean Cruise)
Lounge (Orient Pearl of the Sea) Rail Bar (Orient Pearl of the Sea)
10. Taverns – a place of business where people gather to drink alcoholic beverages and,
more than likely, food is served.
13. Nightclub (night club or club) – is a place for drinking, dancing, and entertainment
which does its primary business after dark.
- A nightclub can be distinguished from other forms of such as bars, pubs or taverns by
the inclusion of a dance floor and a DJ booth, where a disk jockey “DJ” plays
recorded dance and pop music.
- Some nightclubs have other forms of entertainment like comedians, “go-go” dancers,
a floor show or strippers.
Nightclub
14. Internet café or cybercafé – is a place where one can use a computer with internet
access for a fee, usually per hour or minutes; sometimes one can have unmetered
access with a pass for a day or month, etc. It may or may not serve as a regular café
with food and drinks being served.
Beer garden
Beverages
Beverage is any liquid consumed by humans for quenching thirst, or merely for
pleasure. Beverages come in various types −
Non-Alcoholic Beverages
Hot Beverages
These are served hot. Hot beverages typically include tea, masala tea (spiced tea), milk, hot
chocolate, and variants of coffee such as expresso, latte, and cappuccino.
Cold Beverages
These are served and consumed while chilled. Cold beverages include juices,
mocktails, coolers, cold versions of tea and coffee, milkshakes, carbonated drinks, mocktails,
and sherbets. The following beverages are famous in countries like India − Buttermilk with a
dash of powdered cumin seeds and salt. Aam Panna, a sweet and sour raw mango juice with
a dash of cardamom in it. Tender coconut water locally called Nariyal-Pani. Sol Kadhi, thin
coconut milk flavored with Kokum and ginger-garlic-chili paste. There are a few cold
beverages which come as cocktails and are prepared using alcohol.
Alcoholic Beverages
These are served cold. Alcoholic beverages are intoxicating and contain ethanol,
commonly known as alcohol. Such beverages need to undergo fermentation and distillation to
generate alcohol contents. The percentage of alcohol varies in the range of 0.5% to 95%
depending upon the methods of fermentation and distillation. Wine, Cider, Perry, and
Champaign are fermented alcohols. Beer, ale, and lager are fermented and brewed alcohols.
Gin, Vodka, Whisky, Rum, Brandy, and Tequila are distilled alcohols.
Due to the unwanted side effects of alcohol on consumer and the society, it is the
responsibility of food and beverage service staff to verify the young customer’s age before
serving alcoholic beverages.
Types of Bars
A bar is a place where non-alcoholic and alcoholic beverages are served. It is
equipped with a back bar with necessary equipment such as bar tools, and glassware to serve
the beverages. The customers sit on tall push-down chairs around the counter.
The barmen or barmaids commonly known as bartenders prepare drinks and serve them to the
customers.
judgment
decision-making
problem-solving
organizing and planning
resource allocation and management
delegation
communication
attention to detail
coaching
stress tolerance
team member
Bar Service Organizational Chart
Bar Manager
Bar Captain
Barback
Requirements to become a bartender
a. Physical requirements
1. Height
2. Pleasing personality
3. Physically fit
b. Knowledge and skills
1. Mental ability
2. Practical skills
Bartending – the art and science of mixing and serving drinks.
Flairtending – the art of mixing and serving with showmanship or flair.
Organizing – the ability to put things in order.
Moxology – the art and science of creating a concoction or mixed drinks.
3. Socio-emotional
Social skill – the ability to deal properly with other people.
Emotional skill – the ability to control temper or emotion or the ability to
handle pressure.
4. Communication skills – the ability to deliver and receive information or
messages efficiently.
5. Behavioral skills – the ability to follow rules, policies, command or order
properly.
Completing Transaction
- In most “cash” bars it’s a common practice that payments is due upon delivery of
service or pay as you order. In this instance the bartender should tell the guest the
amount of the drink while presenting it and do the transaction by accepting the cash
and establishing eye contact with the guest and making change as fast as possible so
as to reduce the amount of time the bartender’s attention is away from the guests.
Change should be placed at the hand of the guest if possible while establishing again
an eye contact and declaring how much is the change.
- In the instance that a guest wishes to keep a tab/list of orders or guest will pay or
settle the bill after serving them or before they leave. There are two ways of handling
this. The first is to keep a cash tab for the by hand and asking guest to sign it.
- The second way is to run a guest’s credit card and change each drink separately to the
electronically stored card number.
Say Farewell and thank you to the guests and welcome them back
- Farewell to the guests is one of the most important ways of good bartending. Just as
every guest should be acknowledged upon their arrival, they should also be well
acknowledged upon departure. The guest should be acknowledge not because they are
good tipper but its how a professional bartender should do his job. Good or bad tipper
guest must be given the same treatment. The guests know when to tip and how much
tip to give depending upon their satisfaction of the service they get.
- The most successful professional bartenders learn the names of all of their guests and
are certain to use them when said guest leave. Doing this will make the guest feel very
important.
- A sincere “thank you” to the guest is required on her or his departure along with an
indication that she or he is always welcome to come again to the bar.
- Professional bartenders never display money to a well-tipping guest. Doing this is an
act of unprofessionalism.
b. Work Flow
1. Greet the guest when they approach the bar and use their name if you know it. Place a
beverage napkin/coaster on the counter in preparation for serving the drink of the
guest. Always acknowledge guest regardless of how busy you are. If you are busy,
say something like, “I will be with you in just a moment sir/ma’am”.
2. Take guest’s drink orders.
3. Prepare drinks of the guest.
4. Input/encode drink orders in the system.
5. Charge the amount due.
6. Give their change. Note: try giving them some small bills, so they could leave you a
tip afterwards.
7. Prepare drinks for bar servers.
8. Collect empty glasses from the bar.
9. Wipe the bar table constantly.
10. Wash glassware.
11. Restock anything that you need to avoid delay in the preparing and serving the drinks
of the guests.
c. Before closing the bar
1. Doors and shelves should be locked to prevent losses.
2. Glasses, bar tools and equipment are washed and placed in their proper place or area.
3. Restrooms/washroom areas must be cleaned.
4. Perishable items must be placed under refrigeration.
5. Dirty linens and cocktail napkins are counted by tens for every bundle place in proper
area.
6. Bar table is thoroughly wiped and cleaned.
7. Bar sinks are drained.
8. Waste dumps/receptacles are checked for burning cigarettes.
9. Lights are turned off.
10. Requisitions of supplies for the next day are prepared.
11. Turn off the air conditioning unit.
12. Final security check is made.
13. Return keys and sign the logbook for reference.
Bartender’s Responsibilities
a. Check Identification of the Guest
If a person looks below 21 years old, you should check his/her ID for
proper identification.
When checking an ID, ask the person to hand it to you. Some people show
their ID in their wallet; ask them to take it out. You have to touch the ID to
find out its authentication.
Make sure it is a valid ID. It should be a State ID or a Driver’s License, a
Passport or a Military ID not student’s ID.
Make sure you look at everything on the ID. Look for picture, date of
birth, height, weight, sex, hair, and expiration date.
e. Prevent Intoxication
- Preventing intoxication is a bartender’s responsibility.
Module Workshop
Bars ________________________________________________________________
Taverns ______________________________________________________________
Speakeasies ___________________________________________________________
___________________________________________________________________________
Moonshines __________________________________________________________
Bootleggers ___________________________________________________________
Lesches ______________________________________________________________
1. Draw the organizational structure of the bar and discuss the basic duties and
responsibilities of the bar personnel.
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2. Enumerate and discuss the qualifications needed to become a bartender.
________________________________________________________________________
________________________________________________________________________
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________________________________________________________________________
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3. Enumerate and discuss the qualifications needed to become a bar manager.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
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4. Enumerate and discuss the steps of service behind the bar.
________________________________________________________________________
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Name: _________________________________________ Date: ______________
Year&Section: ____________ Course Facilitator: _________________________
Alcohol by
Beverage Process/ Raw Material Origin Volume
(ABV in %)
Beer
Brandy
Gin
Rum
Tequila
Vodka
Whisky
Wines
Note: These evaluations are intended for underpinning knowledge of your learning’s
that covers on this module. Avoid erasures and submit it on time. You will be given two
to three weeks upon receiving the module through email and messenger.