DELIVERED ON 11TH JANUARY 2018

PROPOSAL FOR
MARKETING
STRATEGY &
GROWTH
PREPARED BY

Roota Mittal
ISSUED TO
ABCD
 PROPOSAL FOR MARKETING STRATEGY & GROWTH | 01

Hello, Meet Roota

Roota is a software engineer turned full
time digital marketer. She prides in
experimenting with Instagram and
Facebook ads to find creative ways to
grow your impact and income online.

She currently has 14,500+ Followers on

Instagram and has converted $26,000+ in
sales AND 3000+ leads into her funnels
just via Instagram in the past few months

Overview
Hello ABCD,

Thanks for meeting with me to talk about your business, your vision, and your
Instagram goals. On the call we covered a huge amount of information. The
goal of this report is to bring together all of our conversation notes, ideas,
hankerings, and thoughts into one coherent place so you can implement a
solid plan for building out your business.

In short. You have an incredible business idea that I’d like to help you explore
it on Instagram, and so this report summarises the plan to design and develop
a content creation and growth strategy for Instagram.

I have attached a proposal in the following pages as per our discussions.

Please let me know if you have any questions by replying to my email address.

Warmly,
Roota
 PROPOSAL FOR MARKETING STRATEGY & GROWTH | 02

Project Goal
Audit and refine the funnel to optimise for paid traffic
Get 10 sales each month to create $3000 in monthly
recurring revenue from the course
Create cold ads to get new eyes on the funnel
Create retargeting ads to boost sales
Create engaging video ads to stand out from other ad
creators and get a good ROI on our ad spent
Grow our email list

Ad Spent Calculation
Goal: $2997 in sales each month, 10 sales of a $297
course
Cost per lead currently for webinars - $6-$10
If we spend $500 every month, we get anywhere
between 50-80 people in our funnel.
Provided our funnel is optimised 1-5% out of that people
buy, which means we can expect anywhere from 1-4
people buy out of that. Best case scenario is we get 4
sales and get $1200 in sales which gives us a profit of
$700. All the numbers can be adjusted as we increase
the ad spent.
 PROPOSAL FOR MARKETING STRATEGY & GROWTH | 03

Done For You Ads Creation and

Management - $1000 USD per month for
2 months min. contract
1 hour onboarding and strategy call
1 hour strategy call while starting month #2

Include:
Create One Cold Campaign to bring in leads
Testing 8-10 different audiences
Creation of any graphics and testing 3-4 ad graphics
Creation of ad copy and ad headline - testing 2 copies
of these
Daily Management of the campaign
Weekly reports on how the campaign is doing
Creation of the retargeting campaign
Creation of the custom audiences for retargeting
Guidance on what video ads we need to create for
retargeting
Installation of pixel on the funnel
Creation of custom conversions needed for cold ads and
retargeting

AD Spent Needed: atleast $500/month

 PROPOSAL FOR MARKETING STRATEGY & GROWTH | 05

Consulting And Coaching - $600 USD per

month for a 2 months min. contract
4x45 minute calls each month
Email access on weekdays to help you out with any
queries

We will talk about:

Growing email list
Auditing your funnel
Creating Cold Ads
Creating Retargeting ads
Brainstorming video ad topics to get the best ROI for
both cold and retargeting ads
Management and scaling of ads

Add Daily Voxer (Voice message)

coaching for just $200 USD/month.
 PROPOSAL FOR MARKETING STRATEGY & GROWTH | 06

Your tasks

Provide Roota with timely access and 24 hour review of

the work and campaigns if you choose the DFY option.
Implement every week's homework so we can keep the
momentum going and make the best of our time if you
choose the consulting option.
Ask for help quickly whenever you are stuck if you
choose the consulting option.

Next Steps

Payment Plan - Monthly before we begin each month.

Proposed Contract Dates - 14th January - 14th March
2019
Once the proposal is accepted, a contract will need to
be signed by both parties.
Then, I will send invoices as per the payment plan
above which will need to be settled before any work can
begin.
*Note - all ad spent and software expenses if needed
is to be borne by you.