BUSINESS/SALES LETTER (CASE STUDY)

PRACTICE WORK (10 marks)

Name: _SOBARNIK SAURIK KHAN____ ID:__1910950__ENG105_SECTION: _9____

You are a Senior Sales Manager for “Rahim Refrigerator and Parts Limited” a company
located at 34/C Urban Tower, D-Block, Tejgaon Industrial Area, Dhaka 1223,
Bangladesh. Your company is well known for reliable and efficient refrigerator body
work, parts upgrading and engine repair. Your most valuable client is Sharp
Refrigerator, a reputed Chinese Refrigerator importer that uses your company for its
repairs, for external body shop work, etc. Sharp Refrigerator’s country office is—34/44
Gulshan Avenue, Gulshan 1, Dhaka 1212.

Recently, your company, Rahim Refrigerator. has developed a new kind of refrigerator
engine, branded as “Snapdragon 007” which is a new and innovative idea in
Bangladesh. This engine is excellent for commercial purposes and can be
manufactured at a very cheap price. The Snapdragon 007 engine is made of entirely
local items. Since it is not made from imported parts, repairs can be done quickly. All
parts are available at your company. The Snapdragon 007 engine also runs well on low
electricity. It is rust resistant, runs non-stop even during power cuts and can be cleaned
and maintained at home easily by anyone. Your company’s technicians have developed
this engine right here in Bangladesh. You are the sole patent holder/producer of this
new item.

Finally, the engine is compatible with several Refrigerator models currently being sold
by Sharpe Refrigerator and can be used inside the imported Refrigerator to replace the
expensive foreign engines.

Prepare a SALES LETTER from you to the Sharp Refrigerator’s Head of Engineering
Department, Mr Chang Yong about your “Snapdragon 007” product. You can use any
incentive, discount offer or testimonial for the letter, including offering incentives from
the other services you offer Sharp Refrigerator currently.

(10 marks)

Word Limit: 200-250 words)

Sobarnik Saurik Khan
Senior Sales Manager
Rahim Refrigerator and Parts Limited
34/C Urban Tower, D-Block, Tejgaon Industrial Area, Dhaka 1223.

24th March, 2021

Mr Chang Yong
Head of Engineering Department
Sharp Refrigerator
34/44 Gulshan Avenue, Gulshan 1, Dhaka 1212.

Subject: Introducing the new Snapdragon 007 engine

Dear Sir,
We are proud to announce that our company has recently developed a brand new refrigerator
engine which we have named “Snapdragon 007”. The engine is state-of-the-art and has been
designed specifically for commercial use, keeping manufacturing costs at minimum.
The entirety of the Snapdragon 007 engine is built from local parts and components. Since
imported parts have not been used, it is easier and takes much less time to repair compared to
engines imported from abroad. Furthermore, all the parts necessary for building the engine
are readily available at our company. We are excited to inform you that our latest engine runs
excellently on low electricity. Moreover, it is rust resistant and keeps running smoothly even
during power outage. In addition to that, it can be cleaned and maintained at home easily by
anyone. We take immense pride in the fact that the talented technicians of our company have
developed this engine right here in Bangladesh, and we are the sole producer and patent
holder of this new engine.
Please be informed that our engine is compatible with several of the Sharp refrigerator
models, and can be used inside your imported refrigerators to replace the expensive foreign
engines. To promote the launch of our new product, we would like to offer a trade discount of
25% if you place an order of more than 30 units. Please feel free to contact us for further
details about Snapdragon 007.

Yours sincerely,
SSK
Sobarnik Saurik Khan
Senior Sales Manager