“Design Thinking”

MADE SIMPLE
 What is business
 A BUSINESS IS AN ORGANIZATION WHERE PEOPLE WORK
TOGETHER. IN A BUSINESS, PEOPLE WORK TO MAKE AND SELL
PRODUCTS OR SERVICES. ... A BUSINESS CAN EARN A PROFIT FOR
THE PRODUCTS AND SERVICES IT OFFERS. THE
WORD BUSINESS COMES FROM THE WORD BUSY, AND MEANS
DOING THINGS. IT WORKS ON REGULAR BASIS.
Saleable, Scalable and Sustainable
 Innovation
 INNOVATION IS THE
PROCESS OF MAKING A
PRODUCT NEW OR
BET TER. IT IS CAN ALSO BE
THE PROCESS OF DOING
SOME SERVICE OR ACTION
IN A NEW WAY.
IN BUSINESS, INNOVATION
ALSO HAS TO INCLUDE THE
CONCEPT OF
IMPROVEMENT.
How it help business
INNOVATION REFERS TO CREATING MORE EFFECTIVE PROCESSES,
PRODUCTS, AND IDEAS. FOR A BUSINESS, IT COULD MEAN
IMPLEMENTING NEW IDEAS, IMPROVING SERVICES OR CREATING
DYNAMIC PRODUCTS. IT CAN ACT AS A CATALYST THAT CAN MAKE
YOUR BUSINESS GROW AND CAN HELP YOU ADAPT IN THE
MARKETPLACE
What is Design Thinking
 DESIGN THINKING IS A HUMAN CENTRIC APPROACH

 DT IS A PROCESS FOR CREATIVE PROBLEM SOLVING. DT

ENCOURAGES ORGANIZATIONS TO FOCUS ON THE PEOPLE
THEY'RE CREATING FOR, WHICH LEADS TO BETTER PRODUCTS,
SERVICES, AND INTERNAL PROCESSES.
Steps in design thinking
Innovations with DT
Zomato /
UBER / OLA Led bulb Red Bus
Swiggy

OYO GPS Mobile

Urban Co.
Jio
BSL 4 Dis
The Five Noble Truths of Buddha
 DUKKHA – UNDERSTANDING THE SUFFERING

 SAMUDAYA – FINDING THE ROOT CAUSE OF SUFFERING

 NIRODHA – DESIGNING THE SOLUTION

 MARGA – LAYING THE PATH

 NIRVANA – LIBERATION FORM THE SUFFERING

Summary
 DON’T FOCUS ON NEW IDEA – FOCUS ON CUSTOMER PROBLEM
STATEMENT

 BEFORE STARTING ANY NEW BUSINESS, THE FIRST STEP IS TO

UNDERSTAND THE SIGNIFICANT NEED OR SUFFERING OF THE
CUSTOMER AND PLAN THE SOLUTION FOR THAT WITH COST-
EFFECTIVENESS. THIS WILL LEAD TO AN EXCELLENT BUSINESS
MODULE

 ITS MORE THAN 2500 YEARS OLD RESULT-ORIENTED PRINCIPLE

FOR MOR DETAILS / BUSINESS GUIDANCE
D.GOPAL
INTERNATIONAL CERTIFIED BUSINESS COACH
EMAIL: LIFECOACHGOPAL@GMAIL.COM