Search Engine Optimization Proposal

www.sweetpetescandy.com
04/23/2019

Areas Of Focus
After some preliminary research in the candy niche my strategy would be to
focus on 4 different areas to drive buyers to your website.

1. Candy / Chocolate Gift Baskets – there are a large number of searches

everyday for many key phrases related to buying candy or chocolate gift
baskets. Because these are buyers this will be a big area of emphasis.

2. Candy / Chocolate Boxes – right now on the site boxes and baskets are
one category. We need to separate them into two categories because
there are too many key phrases to cover both in one category. Then we
can maximize how many related phrases we can target on the site.

3. Individual Categories – each category of candy (ie chocolates, popcorn,

candies, caramels etc) all generate thousands of searches each month.
We will focus on getting your main category pages pulling in the traffic
from these searches.

4. Gourmet – the overall branding of the site should use the term “gourmet”
(ie gourmet caramel popcorn). It is used in certain places on the site but
we need to make this consistent throughout. This differentiates you in a
good way from many of your competition and also brings a customer that
is looking for higher end candy and chocolate. The phrase “gourmet” is
searched with almost every type of candy.

Adam White, adam@seojet.net, 480-677-****

Keyword Research
I will conduct in depth key phrase research to target the phrases that will bring
visitors to your website that are ready to buy candy. The home page and each
category page will target their own set of highly searched phrases.

Here is a small sample of some of the main phrases we will target during this
first campaign with their monthly search volume:

Key Phrase Monthly Searches

box of chocolates 3600
chocolate gift baskets 2900
candy gift baskets 2400
candy boxes 2400
candy baskets 1900
online candy store 1600
chocolate shop 1300
candy gifts 1000
popcorn gift baskets 1000
candy basket 1000
gourmet candy 880
gourmet chocolates 880
buy candy online 880
candy arrangements 880
chocolate gift boxes 720
fancy chocolate 720
chocolate boxes 720
chocolate baskets 720
candy store online 590
order candy online 590

Obviously this is not a complete list as we will be targeting hundreds of key

phrases in this SEO campaign. Just from these 20 phrases we have over 26,000
searches per month.

We will target many “long tail” key phrases on each page that we optimize. These
are phrases that are not searched as frequently but convert into buyers at a
much higher rate than the shorter more competitive phrases.

I recognize that there are top tier phrases like “chocolates” and “white chocolate”
and many others that are not listed here. Those are the most competitive
phrases and we will target those down the road but they will take time to build up
to. In the meantime we will focus on a large group of phrases that will bring you
buyers quickly.

Adam White, adam@seojet.net, 480-677-****

Meta Tags
I will write unique titles, descriptions and keywords for the main pages of the
website focusing on the home page and category pages on your site. Each page
will be optimized for a different set of key phrases so that we maximize the
amount of search engine traffic you receive.

Content Strategy
I will work with you to create a content strategy that we can implement on the site
to drive more traffic and sales through each page. This will require that we add
content to the site on specific pages and create new pages for the site.

I will work with the content on all pages that we optimize to ensure that it is
optimized to the fullest including proper quantity of content per page and keyword
density. This includes content recommendations based on products that people
are searching for that you don’t currently offer but would be a good market fit.

On Page Optimization
I will work with alt tags, headlines and the html code to ensure that each page
optimized is search engine friendly and your pages are being indexed properly.

Implementation
I will implement all SEO changes to your website unless otherwise requested.
FTP and CMS access will be required in order to make these changes.

Link Building
In order to help give your site the internet presence it needs to compete, I will
implement a natural one way link building campaign. These links will be a spread
of anchors that include your key phrases along with natural anchor texts to
maintain an organic appearance to the search engines.

For example, in order to target the phrase “chocolate gift baskets” I will build links
directly for that phrase and then include derivatives of the phrase as well (“buy
chocolate gift baskets online”, “best chocolate gift baskets”, “click here for
chocolate gift baskets” etc) thus helping maintain a truly natural and organic link
profile for each phrase we target.

A monthly budget of $1000 will be required to obtain the necessary links to grow
in the rankings.

We will continually build links to all pages that we optimize to ensure rankings
grow for each page and move up quickly. We will use our “drip linking” system to
ensure all links are coming in naturally and are spread out over time.

Timeline
The following timeline is based upon average time needed to send deliverables

Adam White, adam@seojet.net, 480-677-****

and fulfill process. Each program is unique, and may require additional time, or
could progress faster than outlined.
Program Procedure Estimated Timing
SEO Program Setup Week 1
Keyword Research Week 1
Optimized Code Creation Week 2-3
Content - Ongoing
Link Building - Ongoing

Terms
The agreement will be valid for a period of 6 months from the signing of the
agreement.

My SEO consulting fee for this project is $2000 per month plus the $1000 link
building budget for a total cost of $3000 per month. The first installment of
$3000 will be due up front and the remaining payments will be due in monthly
increments for the remaining 5 months.

Expectations
Sweet Pete’s operates in a very competitive industry. Because the website is
relatively new this is going to be a process that will build over time. For many of
the long tail key phrases we will start seeing results within the first couple of
months. The much more competitive phrases we target will take more time to
move up in the search engines.

By the end of the 6 month agreement you should see a dramatic overall rise in
search traffic and sales from search traffic.

White Hat SEO

My promise to you is that your website will be optimized using the most current
industry accepted standards giving you the best chance for success.

I will continue to work with your website until we do see an increase in search
engine rankings. Based on past experience with similar websites, we can expect
great success.

Adam White SweetPetesCandy.com

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Adam White, adam@seojet.net, 480-677-****