User Profiling and Task Analysis by Cho Wei Xuan

1.0 Stakeholders Analysis

Stakeholders refer to groups or individuals who have a stake in the production and operation of the
company and its consequences. For companies, their stakeholders can generally be divided into three
categories: Primary user, secondary user and tertiary user.
In the table below, users of Super Dining’s websites will be classified into 3 sections which are
primary user, secondary user and tertiary user.

Stakeholder Who Justification

Primary Customers Users who will collect information such as email
and telephone number of restaurants from the
website
Secondary Restaurant owner The restaurant who collaborate with Super Dining
websites and give authority to Super Dining to
publish their information to the websites
Tertiary Super Dining’s Human In this case, Super Dining helps restaurants to
Resource Department recruit employees such as kitchen crew and service
crew

2. Data Gathering Techniques

This is the stage where we have to figure out what the system needs to do. This involves collecting
data from potential users through interviews, workplaces, observations, surveys, and questionnaires.
(Smith-Atakan, 2006)
2.1 Analysis of various data gathering techniques that can be used.
The data gathering techniques chosen by our team is questionnaires and observation. Factors that led
to the choice of this data collection technique are:
1. Time: Our team have 3 months to re-design the websites. Therefore, the teams need a fast
response data gathering techniques.
2. Skills: The team are lack of survey experience, more suitable for analysing quantitative data
such as questionnaires.
3. Targeted group: The team’s targeted group is the user who visit to Super Dining’s website
before.

2.1.1 Questionnaire
There are few questions designed for users to answer through the Google form that was created by our
team. In a survey, the researcher uses a questionnaire to gather information from the respondents to
answer the research questions. A questionnaire is a very convenient way of collecting information
from a large number of people within a period of time. (Ng Chirk Jenn, 2006)
Analysis of Questionnaire

Question justification To understand the age group that visit to Super

Dining’s website
Analysis According to the chart, the users who visit to
Super Dining’s website are mostly age range in
18-25 years old
Impact on design The data collect will used to create the user
profile for Super Dining’s primary user

Question justification To know the first impression of Super Dining’s

websites provide to the users
Analysis According to the chart, most of the user chosen
good instead of excellent
Impact on design This information will be used to figure how’s
the users think about the websites
Question justification: To know how the users hear about the website
Analysis: Most of the user first hear about the website
from referral
Impact on design: This data will be useful on how website can be
promote and design

Question justification To understand how user will think the ease of

use of the website
Analysis 50% user think Super Dining’s website is ease
to use
Impact on design The information will be provide on designing
the website to make sure website will easy to
use and easy to understand
Question justification To understand how likely the user will
recommend to their friends or family
Analysis 28.6% of 3 and 4 chosen instead of 5
Impact on design To figure will the user recommend the website
to their family and colleague after visit to the
website

Question justification To understand which factor will stop the user

visit to the website
Analysis Limited functionality is the higher factor chosen
by users
Impact on design According to the survey, most of the user think
function of the website is limited
Question justification To know which competitor will be chosen by
user
Analysis Most of the user do choosing other website
instead of the team’s website
Impact on design The design of the website must enhance more
function and learn the good part of the other
competitor’s website

Question justification To understand what is the factor that the team’s

website provide to the user
Analysis Visualization chosen by most user
Impact on design To enhance the advantage of the website given
and maximize the advantage.
 Question justification To understand what is the feature is most
important for the user
Analysis Restaurant details given is the user most likely
Impact on design According to the majority of the responses,
restaurant details is important and need to make
sure by the teams to reserve the restaurant
details

Question justification To figure out what is the point of user will visit
to website
Analysis According to the questionnaire, most user visit
the website to obtain the restaurant’s details
Impact on design The content of current website are useful for the
user and the new design need to add on other
features instead of re-figure what the user need.

User Profile Table

Criteria Attribute
 Identity of user Intermittent User
Justification: According to the implemented
questionnaire data collection, 63.2% of users are
younger and visit to Super Dining’s website
before.
Age 18 – 25 years old.
Reason visit website 71.4% of user visit website to obtain the details
of restaurant
Limitation

User Requirements
By obtaining the data gathering activity, the team can figure out and define the data requirements for
the new design of Super Dining website.
Functional requirements
1) Customers
- Look for restaurant details
- Booking restaurant
- Figure newest promotion
- Contact Super Dining

2) Job seeker
- Find available job position
- Apply Job position

3) Website Admin
- Filter and post updated details from the restaurant
- Contact with customer
- Match the restaurant available slot for booking with the date customer chosen
- Match the restaurant requirement and job seeker requirement

4) Restaurant
- Send job advertisement to website admin
- Receive application from website admin

5) Guest
- View details and content
Hieratical Task Analysis for Super Dining Website
Task 1:
1. Contact Super Dining Group

2. Open the browser 

3. Enter the URL – https://www.superdining.com.my/

4. Main page displayed

5. Close pop-up promotion

6. Click Contact Us button

7. Insert information in the text field 

(i) Salutation

1. Title

2. Name

3. Contact No.

4. Email

5. Address

6. Outlet

7. Choose the enquiry Type

7.1. Type 1

7.2. Type 2

7.3. Type 3

8. Your Enquiry/Message

9. Attachment

10. CAPTCHA

8. Click Send button

Task & Sub tasks Critically Difficulty Frequency

Open the browser  H L H
 Enter the URL H L H
– https://www.superdining.com.my/
Main page displayed H L H
Close pop-up promotion H L H
Click Contact Us button M L M
Insert information in the text field  M M M
Salutation H L H
Title H L H
Name H L H
Contact No H L H
Email H L H
Outlet H L H
Enquiry Type H L H
Your Enquiry/Message M M H
Attachment L M M
CAPTCHA M H M
Click Send button H L H

Impact:
- Provide another form of CAPTCHA verification that can improve on the flow of user

submitting their enquiry.

- Design user input verification for each of the input text field

- Ensuring the back end which is the programming part able to accept relevant input in the text

field.
Task 2: Applying Job on Super Dining website

0. Apply for job

1. Open the browser

2. Enter the URL – https://www.superdining.com.my/

3. Main page displayed

4. Close pop-up promotion

5. Click Career

6. Insert information in the text field

(i) Full name

(ii) IC number

(iii) Position Applied

(iv) Restaurant Applied

(v) Email

(vi) Contact number

(vii) Fax Number

(viii) Address

() CAPTCHA

7. Attach Resume

8. Click send button

Task & Sub tasks Critically Difficulty Frequency

Open the browser  H L H
Enter the URL H L H
– https://www.superdining.com.my/
Main page displayed H L H
Close pop-up promotion H L H
Click Career button M L M
Insert information in the text field  M M M
 Full name H L H
IC Number H L H
Position Applied H L H
Restaurant Applied H L H
Email H L H
Contact number H L H
Fax number H L H
Address M L H
Attachment L M M
CAPTCHA M H M
Click Send button H L H

Impact:
- Provide another form of CAPTCHA verification that can improve on the flow of user

submitting their enquiry.

- Design user input verification for each of the input text field

- Ensuring the back end which is the programming part able to accept relevant input in the text

field.

References
1. Smith-Atakan, S., 2006. Human-Computer Interaction. Middlesex: Middlesex University
Press.
2. Ng Chirk Jenn, 2006. Designing A Questionnaire [Online] Available at:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4797036/ [Accessed 22 July 2021]