PR Multiple Choice Questions

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SC VISUAL COMMUNICATION [2018-2021] SEMESTER II, CAREER ORIENTED DIPLOMA CO…
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II B.SC VISUAL COMMUNICATION [2018-2021] SEMESTER II

CAREER ORIENTED DIPLOMA COURSE : PUBLIC RELATIONS AND MASS MEDIA - 331B
Multiple Choice Questions.
1. The objective of Public Relation is to create:

A. Misunderstanding
B. Publicity
C. Propaganda
D. Knowledge and understanding
ANSWER: D
2. In PR, the people you have to do business with like employees, investors, suppliers, customers are called
your -------------
A. Community
B. Publics
C. Peers
D. Subordinates
ANSWER: C
3. Which of the following is the basic responsibility of a PR DEPARTMENT?

A. Writing and distributing news releases, photographs & feature articles to the press, compiling press list
B. Handling PR sponsorships
C. Attendance at sales and dealer conferences
D. Training PR staff
ANSWER: A
4. Whenever a company has something special to announce for its public, it arranges
A. Cultural shows
B. Concerts
C. Press conferences
D. Company meeting
ANSWER: C
5. Cost to carry out a PR Plan is determined at what step of PR planning model?

A. Appreciation of the situation
B. Definition of objective
C. Selection of media & techniques
D. Planning of a budget
ANSWER: B
6. A PR practitioner can establish reputation of reliability with the press by his -----
A. Dressing
B. Personality
C. Money
D. Conduct
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ANSWER: D
7. ----------is the management process responsible for identifying, anticipating and satisfying customer
requirements profitably.
A. Marketing
B. Human Resource Management
C. Propaganda
D. Press Relations
ANSWER: A
8. In elements of a PR budget, labor includes:

A. Sponsorship
B. Salary
C. Income
D. Profit
ANSWER: B
9. Which of the following tip a PR practitioner should not take into consideration while giving interviews?
A. Participate in Q&A session
B. Arrive early
C. Be appropriately dressed
D. Always lead answers to more questions
ANSWER: B
10. The _____________ is the person who shapes and sculpts the words in an advertisement.
A. Creative director
B. Linguist
C. Copywriter
D. Layout specialist
ANSWER: C
11. Compared to other marketing communications tools, PR is the:

A. excellent at closing sales
B. worst for generating trust & confidence
C. best for generating trust & confidence
D. average for generating trust & confidence
ANSWER: C
12. Public relations professional interact with which groups

A. Employees
B. Stakeholders
C. Customers
D. All the above
ANSWER: D
13. The term public relations was first coined by _____________

A. Thomas Jefferson
B. Scott M. Cutlip
C. Allen H. Center
D. Edward Bernays
ANSWER: A
14. ____________ is a management function that involves monitoring and evaluating public attitudes and
maintaing mutual relations.
A. Public relations
B. Marketing
C. Publicity
D. Advertising
ANSWER: A
15. PRO means _______________

A. Personal Relations Officer
B. Private Relations Officer
C. Public Relations Officer
D. Program Relations Officer
ANSWER: C
16. _____________ are people who work for the organization from the top management to the workers.
A. Employees
B. Consumers
C. Suppliers
D. Opinion Leader
ANSWER: A
17. Who are those studying or working somewhere else , but wish to work for the organization?
A. Consumers
B. Potential Employees
C. Opinion leaders
D. Suppliers
ANSWER: B
18. Which of the four PR models set out below (Grunig and Hunt) is used most by practitioners?
A. Asymmetric
B. Public information
C. Symmetric
D. Press agentry
ANSWER: D
19. ________ are people, organizations and institutions who can influence the functioning of the organisation.
A. Employees
B. Suppliers
C. Opinion Leaders
D. Consumers
ANSWER: C
20. ________ reaches the people with news and opinions and work as a link.
A. Suppliers
B. Opinion Leaders
C. Executives
D. Media
ANSWER: D
21. People who live near the organizational premises are called the _________
A. Community
B. Neighbour
C. Executives
D. Managers
ANSWER: A
22. __________ are the employees (from top to bottom level of organization).
A. Executives
B. Representatives
C. Internal public
D. External public
ANSWER: C
23. The main PR activities are:

A. sponsorship and publicity
B. publicity and event management
C. lobbying and literature
D. exhibitions and publicity
ANSWER: B
24. ___________ can influence the organization directly and include the employees, investors, customers etc.,
A. Internal public
B. External public
C. Primary public
D. Secondary public
ANSWER: C
25. _________ are the media and the community.

A. Internal public
B. External public
C. Primary public
D. Secondary public
ANSWER: D
26. _________ do not have direct bearing on the organization.

A. External public
B. Primary public
C. Secondary public
D. Marginal public
ANSWER: D
27. Public relations, advertising and marketing are --------- terms

A. Interchangeable
B. Distinctly different
C. Synonymous
D. All the above
ANSWER: D
28. Proponents are also called as ____________

A. Marginal public
B. Supporters
C. Secondary public
D. Primary public
ANSWER: B
29. __________ in PR is goal- oriented or activities based on objectives.

A. Marketing
B. Advertising
C. Publicity
D. Media
ANSWER: C
30. The objectives of ________ are concerned with imparting information, through the specific media to the
specific target group.
A. Marketing
B. Publicity
C. Advertising
D. Media
ANSWER: B
31. _________ is concerned with achieving a shift in knowledge, perception, image and behaviour.
A. Marketing
B. Public relations
C. Advertising
D. Publicity
ANSWER: B
32. The most conventional communication channel for employee communication is the ____________
A. Circular
B. Notice Board
C. Memo
D. Letter
ANSWER: A
33. Which of the following are not types of events?

A. Corporate
B. Arts
C. Product
D. Community
ANSWER: B
34. ____________ have a unique advantage as the message on it gets repeated as the audience sees it again
and again.
A. Notice Board
B. Posters
C. Memo
D. Circular
ANSWER: B
35. Which is the common tools of an organization where the office displays the notices for the employees?
A. Posters
B. Memo
C. Notice Board
D. Circular
ANSWER: C
36. __________ are newsletters, newspapers, magazines or several other types of different publications.
A. Periodicals
B. Notice Board
C. Circular
D. Memo
ANSWER: A
37. A good ___________ is always a complementary to the efforts of the Public relations department.
A. House Journal
B. Notice Board
C. Periodical
D. Memo
ANSWER: A
38. A _______ reflects professionalism of a PR department and mirrors the entire philosophy of the
organization.
A. Notice Board
B. Periodical
C. House Journal
D. Circular
ANSWER: C
39. ________ is a publication of the organization for internal circulation.

A. Circular
B. House Journal
C. Letter
D. Notice Board
ANSWER: B
40. ____________ give proper opportunity of talking about the future of an organization.
A. Round Table Conferences
B. Annual General Meetings
C. Video conferencing
D. House Journal
ANSWER: B
41. ___________ need not carry all financial information and documents.
A. House Journal
B. Notice Board
C. Posters
D. Newsletters
ANSWER: D
42. _______ begin with research.

A. Public Relations
B. Media Relations
C. Community Relations
D. Employee Relations
ANSWER: B
43. __________ includes news release, glossy black and white photographs, color film clips or slides for
television.
A. Press Kit
B. Journal
C. News Kit
D. Circular
ANSWER: C
44. ____________ gives reporters everything they need to know to write a short news item.
A. Press Kit
B. News Kit
C. Circular
D. Press Release
ANSWER: D
45. Corporate advertising is currently in the _____________ period.

A. focus
B. issue
C. umbrella
D. relationships
ANSWER: D
46. __________ are the editorials or opinion articles you find in the main section of the news paper.
A. Journal
B. Periodical
C. Memo
D. Bylined articles
ANSWER: D
47. Press release is also called as ________

A. News Release
B. Press Kit
C. Circular
D. Letter
ANSWER: A
48. _______ is the first thing an editor sees when reviewing your release.
A. Caption
B. Byline
C. Headline
D. Subtitles
ANSWER: C
49. The _______ should provide an editor with a tantalizing snapshot of what the press release is about.
A. Caption
B. Headline
C. Byline
D. Subtitles
ANSWER: B
50. A _________ can be used to announce a variety of information.

A. News Release
B. News Kit
C. Press Kit
D. Press Release
ANSWER: D
51. When the subject matter is important enough, when questions that must be answered by an
authority,______ are necessary.
A. Motivation
B. Leadership
C. Interviews
D. Concern
ANSWER: C
52. It is in the ________ that a number of media representatives cover an event or an announcement as it is
reserved for especially newsworthy events.
A. Organisation
B. Press conference
C. Media Relations
D. Employee Relations
ANSWER: B
53. _________ are the effective ways to target a message to specific geographic market.
A. News Release
B. Press Release
C. Interviews
D. Media Tour
ANSWER: D
54. Case histories are also called as __________

A. Failure stories
B. Success stories
C. Records
D. Events
ANSWER: B
55. __________ is the business people s way of getting their point of view heard in the corridors of power.
A. Lobbying
B. Dominating
C. Authority
D. Canvasing
ANSWER: A
56. ________ operate openly and explain their objectives an purpose clearly; giving the name of the client or
company on whose behalf they are operating.
A. Analysts
B. Lobbyists
C. Business Experts
D. Scholars
ANSWER: B
57. __________ represent employees at community projects; make film, slide or do other presentations.
A. Analysts
B. Lobbyists
C. Business Experts
D. Media Specialists
ANSWER: D
58. ___________ serves as an organizations central nervous system creating intelligence, the strategy and the
tactics and communicates it throughout the organization.
A. Management
B. Financial Capital
C. Employees
D. Media
ANSWER: A
59. __________ is the companys lifeblood creating products that brings in nourishment to the organization
and its various component parts.
A. Management
C. Employees
D. Media
ANSWER: B
60. __________ represent the largest and most important investment a company can make.
A. Management
C. Employees
D. Media
ANSWER: C
61. Which one of the following type of public is unaware of their relationships with others on a given issue?
A. Non-publics
B. Active publics
C. Stakeholder
D. Latent publics
ANSWER: A
62. The contemporary concept of public relations is based on which of the following key words?
A. Inducing, engineering and creating
B. Asymmetric, one-way and propaganda
C. Reciprocal, mutual and between
D. International, global and diverse
ANSWER: C
63. Corporate advertising concentrates on:

A. recruitment
B. organisational personality
C. product personality
D. brand personality
ANSWER: B
64. Public relations typically do not have responsibility for which one of the following?
A. Monitoring awareness inside and outside the organization
B. Counseling management on policy
C. Improving product design and packaging
D. Analyzing the impact of policies on publics
ANSWER: B
65. What task dominates as the common denominator for a public relations practitioners?
A. Writing and editing
B. Planning special events
C. Research and evaluation
D. Media contact and placement
ANSWER: B
66. Which role tends to lead to the greatest dissatisfaction with practitioners and produces turnover in the
ranks of PR?
A. two way prescriber
B. mutual prescriber
C. import prescriber
D. Expert prescriber
ANSWER: D
67. What one trait tops almost every list as a concern among those hiring new graduates for PR positions?
A. lisining skills
B. learning skills
C. Writing skills
D. reading skills
ANSWER: C
68. Public relations, despite being over a century old across the world, began in India in the early ______.
A. 1990s
B. 1980s
C. 1780s
D. 1930s
ANSWER: A
69. Which of the following is incorrect.

A. carry simple awareness based messages
B. make an interesting association for the audience
C. make immediate sales
D. provide sponsors an opportunity to blend all the tools of the promotional mix
ANSWER: C
70. A public relations campaign is a series of activities that are planned in advance and relate to a specific
______.
A. goal
B. aim
C. agenda
D. default
ANSWER: A
71. Oral communication is similar to interpersonal communication where there is a ________ way
communication.
A. one
B. group
C. two
D. mass
ANSWER: C
72. The most popular form of sports' sponsorship is:

A. league
B. individual
C. team
D. event
ANSWER: D
73. Oral communication is also called ______ communication.

A. Face to face
B. interpersonal
C. intrapersona
D. group
ANSWER: A
74. ________ is an example of oral communication.

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A. Displays
B. speech
C. website
D. poste
ANSWER: B
75. _______ is a form of oral communication involving Question and Answers

A. Testing
B. speech
C. interview
D. campaign
ANSWER: C
76. Single printed sheets of paper that are distributed along with your daily newspaper which provide
information are commonly referred to as _______.
A. fliers
B. handbills
C. posters
D. cards
ANSWER: B
77. _______ Represents the simplest and easiest form of information tools used in public relations.
A. Fliers
B. tools
C. cosmos
D. cables
ANSWER: A
78. Thirty eight centuries ago, the in _______ Mesopotamia prepared fliers (carved on stone tablets) as part of
a public education campaign to increase agricultural efficiency.
A. Babylonians
B. Syria
C. asia
D. Persia
ANSWER: A
79. _________ is a printed publication produced at regular intervals.

A. Brouchere
B. newsletter
C. poster
D. flier
ANSWER: B
80. A _______ is the most important form of written communication used by public relations professional to
announce something to the media.
A. Press release
B. newsletter
C. posters
D. flier
ANSWER: A
81. You must have read messages on milk and milk products written on bus panels and on huge boards at bus
terminals, airports and railway stations , where a lot of people come together, and these forms of
communication are commonly referred to as _________.
A. Multimedia
B. poster media.
C. Tv media
D. online media
ANSWER: B
82. _________ is an another form of outdoor medium are huge balloons suspended in the air with a message
written on them which can easily capture the attention of the public and thus help in public relations.
A. hoarding
B. hot air balloons
C. magazine ad
D. display
ANSWER: B
83. ________ is a PR tool, which persuades audiences to buy products such as soft drinks, soaps, eatables,
clothes, toothpaste, beverages etc. by creating awareness/ interest in them through celebrities or popular
people.
A. Celebrity endorsement
B. actors
C. actress
D. familiar person
ANSWER: A
84. ________ is another PR tool to enhance public relations activity.

A. Expo
B. Exhibition
C. advertisement
D. announcement
ANSWER: B
85. Community Relationsis social outreach programs corporations establish to build relations and credibility,
as well as foster an understanding of the role and responsibility a company or business has to its neighbors and
local community by ________.
A. PR Blogger 2011
B. Austin 1980
C. godwin 1880
D. crafman, 2014
ANSWER: A
86. According to ________Public relations is the management function that uses two way communication to
receive information from and give information to an organizations various publics.
A. Bobbit (2009)
B. Robert (2001)
C. carlmax (1880)
D. Catercolin (1777)
ANSWER: A
87. According to_______ ,a comprehensive, ongoing community relations program can help virtually any
organization achieve visibility as a good community citizen and gain the good will of the community in which
it operates.
A. K. Hillstrom (2002)
B. Kilkenny(1994)
C. Nalbarte (2009
D. Besser (1999)
ANSWER: A
88. As a business proceeds with socially responsible behavior, its public image is enhanced which inevitably
leads to an increase in sales, fair supplier relationships, and opportunities for more attractive rates on loans by
_______.
A. cocktail (2002)
B. gangil (1772)
C. kooler (1898)
D. Besser, (1999)
ANSWER: D
89. According to a study done by________, small, local business thrive when they look for ways to become
more involved in the local social network of the community in which business is located and work toward
making local community a better place to live and work as well as a good place to shop (1999).
A. Nancy J. Miller
B. cobradoco
C. karoger
D. duckinson
ANSWER: A
90. Employees of Wal-Mart took the time to sort and stock food pantry shelves with food from the Stamp Out
Hunger Food Drive _______.
A. tusky
B. PyTak
C. Kenny
D. cambric
ANSWER: B
91. _______, director of community relations for Schuylkill United Way, said, United Way organizations
across the nation participate in a Day of Caring each year to promote volunteerism, increase awareness of
local human service agencies and demonstrate what people working for a community's good can accomplish.
A. Tarah N. Dove
B. kenedy
C. hockinson
D. roger
ANSWER: A
92. As stated by________, the socially responsive behavior of businesses operating in small towns will be
more generally known by residents and then rewarded or sanctioned by local residents through changes in
employee morale, performance, and turnover, customer loyalty.
A. coonook
B. bradly
C. Terry L. Besser
D. jersy
ANSWER: C
93. _______, as the very phrase implies, go beyond press releases.

A. Press kits
B. press conference
C. announcement
D. displays.
ANSWER: A
94. Public relations involves two-way communication between an ________ and its public.
A. Company
B. private agencies
C. organisation
D. customers.
ANSWER: C
95. Effective public relations requires a________, based on analysis and understanding, of all the factors that
influence public attitudes toward the organization. While a specific public relations project or campaign may
be undertaken proactively or reactively (to manage some sort of image crisis), the first basic step in either case
involves analysis and research to identify all the relevant factors of the situation.
A. creative
B. wise
C. content
D. knowledge
ANSWER: D
96. Public relations plays an important role in new product introductions by creating awareness, differentiating
the product from other similar products, and even changing________.
A. Consumer behavior
B. customers satisfaction
C. customers complaints
D. customers
ANSWER: A
97. For example, when the Prince Matchabelli division of Chesebrough-Pond's USA introduced a new men's
cologne, there were ________ other men's fragrances being introduced that year.
A. Twenty
B. thirty
C. one twenty
D. twenty-one
ANSWER: D
98. _______ introduced its Cabbage Patch Kids dolls, public relations helped increase awareness through
licensed tie-in products, trade show exhibits, press parties, and even window displays in Cartier jewelry stores.
A. cogo
B. Coleco
C. duskin
D. cady
ANSWER: B
99. The _________ organized a national tour featuring live performances by the California Dancing Raisins to
maintain interest in raisins during a summer-long advertising hiatus.
A. California Raisins Advisory Board
B. California covert Advisory Board
C. California Revering Advisory Board
D. California Remedial Advisory Board
ANSWER: A
100. ________ are one of the more important audiences a company has, and an ongoing public relations
program is necessary to maintain employee good will as well as to uphold the company's image and reputation
among its employees.
A. customers
B. Employees
C. visitors
D. public
ANSWER: B
101. Financial relations involves communicating not only with a companys stockholders, but also with the
wider community of financial analysts and potential______.
A. visitors
B. financier
C. investors
D. stakeholder
ANSWER: C
102. _______ and stockholder meetings are the two most important public relations tools for maintaining
good investor relations.
A. Annual reports
B. stockholders
C. annual income
D. annual assert
ANSWER: A
103. Public relations practitioners become heavily involved in _______ communications whenever there is a
major accident or natural disaster affecting an organization and its community.
A. Barrier
B. problem
C. crisis
D. destroyers
ANSWER: C
104. After the San Francisco earthquake of 1989, for example, the Bank of America utilized its public
relations department to quickly establish communications with customers, the financial community, the media,
and offices in ______ countries to assure them the bank was still operating.
A. 32
B. . 45
C. 44
D. 31
ANSWER: B
105. ________ associations and other types of organizations attempt to block unfavorable legislation and
support favorable legislation in a number of ways.
A. Trade
B. local
C. national
D. multinational
ANSWER: A
106. A speakers bureau trained some ______ industry volunteers, and key messages were communicated to
the public through printed materials and radio and television commercials.
A. 220
B. 265
C. 240
D. 200
ANSWER: C
107. Public relations activities are _______oriented.

A. Agency
B. advertisers
C. public
D. customers.
ANSWER: A
108. At the apex level, there is Public Relations Society of India (PRSI) set up in______.
A. 1958
B. 1888
C. 1897
D. 1992
ANSWER: A
109. PRSI operates through ______ Regional Chapters throughout the country with a membership exceeding
3000.
A. 30
B. 24
C. 44
D. 22
ANSWER: B
110. Centuries of slavery beginning with the _______ rule followed by the Englishmen brought in its wake a
new type of Public Relations on the part of the rulers as also those spearheading the movement for
Independence.
A. chera
B. cholas
C. Mughal
D. asoka
ANSWER: C
111. The Great Indian Peninsular (GIP)________, for example, carried on a campaign in England in the 20s to
attract tourists to India.
A. roadways
B. Railways
C. airways
D. submarine
ANSWER: B
112. The Ministry of Information and Broadcasting is a branch of the Government of India is the apex body
for formulation and administration of the rules and regulations and laws relating to information, broadcasting,
the press and _______in India.
A. Films
B. recordings
C. rules
D. sector
ANSWER: A
113. The Press Council of India was first set up on 4 July ____ by the Parliament to regulate the press in India.
A. 1950
B. 1960
C. 1930
D. 1966
ANSWER: D
114. After______, the Council functions under the Press Council Act 1978 which arose from the
recommendations of the Second Press Commission of India (1978) which argued, among other things, for a
cordial relationship between the government and the press.
A. 1978
B. 1977
C. 1993
D. 1928
ANSWER: A
115. The Press Council is headed by a Chairman, usually, a retired judge of the Supreme Court of India ,
except for the first chairman, Justice J. R. Mudholkar, who was a sitting judge of Supreme Court of India
in______.
A. 1968
B. 1888
C. 1938
D. 1947
ANSWER: A
116. The press Council was last reconstituted on 22 May_____.

A. 2001
B. 2004
C. .2008
D. .2014
ANSWER: A
117. ________ percent of community radio stations serve an array of communities of interest, including
indigenous and ethnic groups, people with a print disability, young people, older people, the arts/fine music,
religious, and the gay and lesbian communities.
A. 43
B. 98
C. 88
D. 53
ANSWER: D
118. What should a public relations media practitioner do if she does not know the answer to a reporters
question
A. Give the repor ter other information she is certain is correct.
B. Say that the information is off the recor and d will be disseminated later.
C. Say I dont know and promise to provide the information later
D. Say no comment rather than appear uninformed .
ANSWER: C
119. Which of the following Internet-related challenges is most significant in the public relations field?
A. Representing clients using new social media environments
B. Finding stable, cost-effective Internet providers.
C. Training staff to use social media.
D. Staying abreast of changing technology
ANSWER: D
120. Public relations is defined as the art or science of

A. expressing one's political opinions to the public
B. attempting to get various sectors of the public to have a better relationship with each other
C. establishing and promoting a favorable relationship with the public
D. making public the details of celebrities' relationships
ANSWER: C
121. One definition of "spinning" in PR might be

A. distracting reporters with information about a totally different event than the one they want to report on
B. supplanting the PR version of reality over other versions that are less beneficial to the spinner
C. eliminating all euphemisms in an effort to show nothing but the harsh truth
D. choosing to give the whole story to one exclusive reporter
ANSWER: B
122. What is the primary public relations activity in financial relations?

A. Measuring investor opinions toward the company
B. Producing the annual report
C. Making arrangements and preparing materials for financial meetings
D. Writing and disseminating financial news releases
ANSWER: B
123. In recent years social media has had a major impact on the practice of public relations. In which of the
following areas has the impact been greatest and experienced most immediately?
A. politics
B. retail business
C. small business
D. Nonprofits
ANSWER: A
124. Which phase of public relations audience research is associated with summative evaluation?
A. Implementation
B. impact
C. attitude change
D. preparation
ANSWER: B
125. What should a public relations media practitioner do if she does not know the answer to a reporters
question
A. Give the reporter other information she is certain is correct
B. Say that the information is off the record and will be disseminated later
C. Say I dont know and promise to provide the information later.
D. Say no comment rather than appear uninformed
ANSWER: C
126. Which are the areas of public relations deals with emerging issues and their potential impact on an
organization?
A. Public opinion
B. Issues management
C. Public affairs
D. Lobbying
ANSWER: B
127. Approximately half of all public relations practitioners work in

A. government
B. business and commercial areas
C. private and public hospitals
D. PR firms
ANSWER: B
128. In the public relations field what is the most common threat to a client-firm relationship
A. Clients questions about costs

B. Resistance to outside advice
C. Superficial grasp of the clients unique problems
D. Personality conflicts
ANSWER: A
129. What is the main purpose of licensing public relations practitioners?

A. To regulate access to posts in the field
B. To create an elite of public relations practitioners
C. To preserve the well-being of society
D. To achieve bett er wages for licensed practitioners
ANSWER: C
130. Which form of communication is most effective in forming or changing predispositions toward an issue?
A. Interpersonal
B. media
C. group
D. public
ANSWER: A
131. Effective public relations practitioners first

A. send as many press releases as possible to as many people
B. determine which media outlets best serve their purposes
C. ask editors to promise to use their press releases.
D. find out which media have been most friendly to their client in the past.
ANSWER: B
132. When localizing news releases, public relations professionals should consider
A. psychological as well as geographical closeness.
B. only geographical closeness.
C. only psychological closeness
D. financial and geographical closeness
ANSWER: A
133. Public relations can be defined as

A. a collection of techniques for persuading people to buy products they don t need.
B. a collection of techniques for persuading news organizations to give space or time to people or products
that are not inherently newsworthy
C. planned and continuous communication to provide information about an organization, issue or product to
the public
D. planned and continuous communication to obscure the inadequacies of an organization or product.
ANSWER: C
134. Public relations professionals often deal with either internal or external communications. Which of the
following best describes those two types of communications?
A. Internal communications deal with investors, clients, customers or contributors, and external
communications keep company employees informed about the company.
B. Internal communications always flow from the top of the organization down, and external
communications always flow from the bottom to the top.
C. Internal communications always are carried out by e-mail, and external communications always are
carried out through the mass media
D. Internal communications keep company employees informed about the company, and external
communications deal with investors, clients, customers or contributors
ANSWER: D
135. Which of the following is NOT among the reasons often cited by journalists for rejecting news releases?
A. They are not newsworthy.
B. They are too well written
C. They are sent to the wrong person.
D. They fail to include important information
ANSWER: B
136. Public relations professionals should send news well in advance of the publication date because
A. news organizations move slowly and need plenty of time to rewrite the release
B. a release received close to a deadline is likely to be thrown away.
C. a release received close to a deadline leaves news organizations with too little time to plan special
coverage.
D. a release received too close to a deadline is less likely to be published.
ANSWER: D
137. When localizing news releases, public relations professionals should consider
A. psychological as well as geographical closeness.
B. only geographical closeness.
C. only psychological closeness.
D. financial and geographical closeness.
ANSWER: A
138. Which of the following is NOT among the reasons journalists complain about a lack of objectivity in
news releases?
A. The release describes an event or product that might interest the public.
B. The release is little more than a blatant advertisement.
C. The release is laden with adjectives and puffery.
D. The releases is telling the public what to do.
ANSWER: A
139. If a news release contains a statement such as Quantities are limited, so buy yours now,that release is of
questionable news value because it is
A. stating the obvious.
B. reporting a contrived event.
C. telling the public what to do.
D. lacking attribution.
ANSWER: C
140. If the most newsworthy information in a news release is in the middle or toward the end of the release,
the reporter should
A. rewrite the release to put the news in the lead.
B. publish the release as it was written
C. throw the release in the wastebasket.
D. send it back to whomever it came from and ask that it be rewritten.
ANSWER: A
141. Which of the following would NOT be among your responsibilities as the public relations director for a
large organization?
A. organizing news conferences
B. controlling all the information about your organization that is released to the public
C. planning the launch of new products and services
D. acting as the organization's spokesperson
ANSWER: B
142. Public relations is all about:

A. information and image.
B. sales and image.
C. image and goals.
D. market and goals.
ANSWER: A
143. If a company wants to build a good corporate image it will probably use which of the following
marketing communications mix tools
A. advertising
B. public relations
C. direct marketing
D. sales promotion
ANSWER: B
144. If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the
public relations interests of the company, they would be using which of the following forms of PR?
A. slick-back materials
B. audiovisual materials
C. corporate identity materials
D. public service materials
ANSWER: C
145. All of the following would be considered to be major public relations tools EXCEPT
A. news.
B. speeches.
C. testifying.
D. special events such as news conferences.
ANSWER: C
146. Despite its potential strengths, public relations is often described as an

A. unethical business.
B. marketing stepchild
C. corrupt practice
D. cost drain that is not fruitful
ANSWER: B
147. ________________ is a major promotion function whose objective is to build good relations with the
companys various publics.
A. Advertising
B. Direct marketing
C. Public relations
D. Specialty events
ANSWER: C
148. ___________ are certificates that give buyers a saving when they purchase specified products.
A. Samples
B. Premiums
C. Coupons
D. Patronage rewards
ANSWER: C
149. Which type of sales promotion uses free samples, coupons, and rebates?
A. consumer promotion
B. trade promotion
C. sales force promotion
D. place promotion
ANSWER: A
150. Which of the following promotional tools is thought to be the most expensive to use
A. advertising
B. personal selling
C. public relations
D. sales promotion
ANSWER: B
Staff Name
Sumathi.N.

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1/25/2020 172.16.1.50/printqp.php?heading=II B.

SC VISUAL COMMUNICATION [2018-2021] SEMESTER II, CAREER ORIENTED DIPLOMA CO…

Dr.G.R.Damodaran College of Science

II B.SC VISUAL COMMUNICATION [2018-2021] SEMESTER II

1. The objective of Public Relation is to create:

3. Which of the following is the basic responsibility of a PR DEPARTMENT?

5. Cost to carry out a PR Plan is determined at what step of PR planning model?

8. In elements of a PR budget, labor includes:

11. Compared to other marketing communications tools, PR is the:

12. Public relations professional interact with which groups

13. The term public relations was first coined by _____________

15. PRO means _______________

23. The main PR activities are:

25. _________ are the media and the community.

26. _________ do not have direct bearing on the organization.

27. Public relations, advertising and marketing are --------- terms

28. Proponents are also called as ____________

29. __________ in PR is goal- oriented or activities based on objectives.

33. Which of the following are not types of events?

39. ________ is a publication of the organization for internal circulation.

42. _______ begin with research.

45. Corporate advertising is currently in the _____________ period.

47. Press release is also called as ________

50. A _________ can be used to announce a variety of information.

54. Case histories are also called as __________

63. Corporate advertising concentrates on:

69. Which of the following is incorrect.

72. The most popular form of sports' sponsorship is:

73. Oral communication is also called ______ communication.

74. ________ is an example of oral communication.

75. _______ is a form of oral communication involving Question and Answers

79. _________ is a printed publication produced at regular intervals.

84. ________ is another PR tool to enhance public relations activity.

93. _______, as the very phrase implies, go beyond press releases.

107. Public relations activities are _______oriented.

116. The press Council was last reconstituted on 22 May_____.

120. Public relations is defined as the art or science of

121. One definition of "spinning" in PR might be

122. What is the primary public relations activity in financial relations?

127. Approximately half of all public relations practitioners work in

A. Clients questions about costs

129. What is the main purpose of licensing public relations practitioners?

131. Effective public relations practitioners first

133. Public relations can be defined as

142. Public relations is all about:

146. Despite its potential strengths, public relations is often described as an

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