Professional Documents
Culture Documents
Empathy involves both emotional and cognitive processes and is considered a key part of emotional
intelligence (EI). EI describes the capacity to recognise the emotions of self and others and respond
accordingly, such as tailoring behaviour and communication style. Mercer & Reynolds1 describe
empathy as:
“the ability to identify an individual’s unique situation (perspective, opinions, ideas, and
feelings); to communicate that understanding back to the individual and to act on that
understanding in a helpful way”
Honesty:
Honesty is when you speak the truth and act truthfully. Honesty is the best policy. Honesty is not
just about telling the truth. It's about being real with yourself and others about who you are, what
you want and what you need to live your most authentic life. Honesty promotes openness,
empowers us and enables us to develop consistency in how we present the facts.
Selflessness:
Selflessness means we think less about yourself and more about others. Being selfless is similar to
being altruistic — another word for giving to others without looking for personal gain. when we
learn expecting nothing in return and helping others to the best of our ability.
Self-respect:
Self-respect means having confidence in yourself and behaving with grace, honor, and dignity.
self-respect is the foundation of all strong and healthy relationships.
Equality and fairness:
Equality is the state of being equal, especially in status, rights, or opportunities. There are different
types of equality such as political, social, legal, natural, and economic equality.Fairness is the
concept of treating people equally without any discrimination.
Loyalty:
Loyalty is a devotion and faithfulness to a nation, cause, philosophy, country, group, or person. If
you are faithful and devoted to someone or something, you're loyal. Someone who is loyal is
reliable and always true, like your trusty dog.
Professional Ethics:
Transparency:
Transparency embodies honesty and open communication because to be transparent someone must
be willing to share information when it is uncomfortable to do so. Transparency is also the
organization being upfront and visible about the actions it takes, and whether those actions are
consistent with its values.
Accountability:
Accountability is answerability, blameworthiness, liability, and the expectation of account- giving.
As an aspect of governance, it has been central to discussions related to problems in the public
sector, nonprofit and private and individual contexts. Accountability is an assurance that an
individual or an organization will be evaluated on their performance or behavior related to
something for which they are responsible.
Doing good:
It is important to do good to others. But deciding which is the right thing to do can sometimes be
difficult as not everyone always agrees as to what is best. If research money for science is limited,
funders have to decide which projects will be the most beneficial.
Avoid harm:
This is the other side of the coin to ‘doing good’. It is generally accepted that we have a duty not to
harm anyone. We should not risk others' physical or emotional health, their way of life or their
livelihood. This also means that we should care for places that others use. Some people go further and
say that we should not harm any living thing.
This is not the first time that the media has been criticized for unprofessionalism, lately the Indian
media has transformed into what I call, "reality circus of cheap thrills, sleaze and superstition". But
in Arushi murder case it is the police and not the media that has transformed these gruesome murders
into a hugely popular soap opera. It is quite apparent from the media reports that there were enough
evidences indicating foul play but conspicuously enough the police just couldn't see them.
Media Ethics defines and deals with ethical questions about how media should use texts and pictures
provided by the citizens. Literature regarding the ways in which specifically the Internet impacts
media ethics in journalism.
Humanity:
Journalists should do no harm. What we publish or broadcast may be hurtful, but we should
be aware of the impact of our words and images on the lives of others.
Independence:
Journalists must be independent voices; we should not act, formally or informally, on behalf
of special interests whether political, corporate or cultural. We should declare to our editors or
the audience any of our political affiliations, financial arrangements or other personal
information that might constitute a conflict of interest.
Truth and Accuracy:
Journalists cannot always guarantee ‘truth’, but getting the facts right is the cardinal principle
of journalism. We should always strive for accuracy, give all the relevant facts we have and
ensure that they have been checked. When we cannot corroborate information we should say so.