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Daffa Jatmiko Daniel S. Sucipto Haidar Fawwaz A. P. I Made Ivan S. S. Kynanda I. Ramadhan M. Daffa Amirullah
1806196522 1806196251 1806196200 1806196730 1806196144 1806196623
Drip Pot
At A Glance

Drip Pot is a self watering pot with drip watering system.

2,6 liters water in anti-contamination

container Up to 60 days watering

Micro filter drip hose

3D Resin Art

For both indoor and outdoor houseplant

Drip Pot
NPD Model

We choose hybrid (top-left) as Review frequency

and flexibility
the most suitable NPD process to
our product regarding of these
reasons:
Flexible, less Hybrid (i.e.
1. Our product has less frequent design design-to- Spiral
reviews Process
uncertainties in budget)
technicalities, production
schedule, production
Rigid, frequent
budget, and market Hybrid (i.e.
design reviews Stage-Gate
positioning. Therefore Process evolutionary
iterations are not prototyping)
necessarily needed.
Iteration
2. Focus on function, the frequency and
outlook/design is Few, narrow Many, comprehensive scope
adjusted to its function. iterations iterations
Project Management
With Microsoft Project
Organizational Structure
Explained

CLASSICAL FUNCTIONAL CEO

ORGANIZATION Supply
R&D Marketing
Chain
Our organization is small, where authority and decision
making are vested in one person. Every person has Finance Operation
their own role expectations. Our organization also
consists of several divisions, each with their own
activities and responsibilities. Staff Staff Staff Staff Staff
Staff Staff Staff Staff Staff
Staff Staff Staff Staff Staff

Pros Cons
Specialization Segregation
Operational Speed Weakening of Common Bonds
Operational Clarity Lack of Coordination
Territorial Disputes
Value Proposition Canvas

Value Proposition Customer Profile

Gain creators Gains

Aesthetic
Large planting Affordable Unique
design
area decoration
Description
Suitable for Good planting Customer
We want to offer a
Products various types of experience Job(s)
plants
& Services
Collecting solution to our
Self-watering
pot Pain relievers Forget to
plants
customer’s pain
water plants
Tired
Planting points with our
Water Self-watering product. Thus, we
efficiency
Wasting
water
equip Drip Pot with
Easy to use self-watering
feature and drip
Pains
irrigation system
that lead to
efficiency and good
planting experience.
Business Model Canvas
Conjoint Analysis

OVERVIEW
In conjoint analysis, researchers describe products or services by sets of attribute values or levels
and then typically measure respondents' purchase interest.

The primary purpose of conjoint analysis is to model human behaviour, usually purchase
behaviour. By measuring purchase interest in a “complete” product or service

Methods using ranking, rating, or choice designs (either individually or in combination) to quantify
preferences for various attributes of an intervention (often referred to as conjoint analysis,
discrete-choice experiments, or stated-choice methods).

Conjoint-analysis methods are particularly useful for quantifying preferences for nonmarket
goods and services or where market choices are severely constrained by regulatory and institutional
factors, such as in health care.
Conjoint Analysis - Orthogonal Design

Variable Label and Values Display Data View

Variable name Variable label Value label Variable name

efficiency Efficiency 1 week, 1 Efficiency

month, 2
months

product design Product Design 1, 2, 3, 4, 5, 6 Productdesign

material Material ABS, Resin, Material

Tanah liat

planting area Planting Area 30 x 15 cm, 40 Plantingarea

x 15cm, 55 x 19
cm

Variable View
Conjoint Analysis - Orthogonal Design

The output resembles the

look of the orthogonal
design as shown in the Data
Editor—one row for each
profile, with the factors as
columns.

The holdout cases are

identified with a footnote.
This is of interest to the
experimenter.
Conjoint Analysis - Some Display for Survey Inquiries

After this, we will have to conduct Customer survey on their Preferences.

Only after the preference data is collected, can we run the method for conjoint analysis.
Human Factors & Prototyping Concept
Human Factors & Prototyping Concept
Human Factors & Prototyping Concept
Introducing Drip Pot

DIMENSION
 Introducing Drip Pot

2.6
LONG-LASTING
Liter

1-2
Months
Drip Pot’s Part Watering Mechanism
Explained

Bottom
Top Part
Part

Middle
Part
Drip Pot’s Part Top Part
Explained

(5.1.) Fertilizer indicator, (5.2.) Fertilizer hole cover, (5.3.) Fertilizer tank, (5.4.) Anti-stagnant hole,
(5.5.) Fertilizer button, (5.6.) Rain water micro filter, (5.7.) Direct water hole cover, (5.8.) Direct water
hole filter, (5.9.) Rain water reservoir.
Drip Pot’s Part Middle Part
Explained

(6.1.)Water Tank, (6.2.) 3D Resin Art, (6.3.) Hole from water tank to drip hose hole
Drip Pot’s Part Bottom Part
Explained

(7.1.) ABS Body, (7.2.) Drip Hose, (7.3.) Disposal hole cover, (7.4.) Grip, (7.5.) Water tank hole, (7.6.)
Soil hole. (7.7.) Disposal hole
Drip Pot’s Part Prototyping Steps
Explained

3% Progress 50% Progress 70% Progress

Drip Pot’s Part Prototyping Steps
Explained

88% Progress 100% Progress Cleaning Process

Drip Pot’s Part Prototyping Result
Explained
Drip Pot’s Part Prototyping Result
Explained
Drip Pot’s Part Prototyping Result
Explained
Form A - Estimated Investment

Transportation (Rp19,000,000)
Rent pickup truck, Buy used motorcycle

Legality (Rp9,500,000)
Business permit, Certificates, Letter of Statements

Land (Rp3,000,000)

318
Rent land
Rp
million Building (Rp25,000,000)
Rent building

Machinery & Equipment (Rp261.240.000)

Molding machine, Office and operational equipments
Form B - Operational Costs

Directors
(CXO) Driver Employee
Labor
25.4% 20.3% 40.76% Rp122,400,000
wages
Building
Machinery and Equipment
Insurance
Worker Insurance Rp5,657,320
& Health
Vehicles

Building
Machinery and Equipment

Maintenance Worker Insurance Rp5,051,700

Vehicles
Electricity
Gas

Utility Rp8,206,836
Water
Internet

Much of DripPot monthly operational cost gets

funneled to its labor wages.
Form C & D

Form C - Group and Portion of Goods Sales Form D - Ratios & Financial Assumptions

● Selling price : Rp70,000/unit

○ Volume : 9,600 units

● COGS : 40% of selling price

Monthly Sales Monthly COGS

Rp 672 Rp 269
million million

60%
Gross Margin
Analysis

Increase per
month
Selling Price
1.00%
COGS
0.40%
Operational Cost
0.45%
Running Capacity 65% 65% 70% 75% 75% 75% 80% 85% 90% 95% 100% 100%
Cash Flow Projection

Rp 600jt
Rp 400jt
Rp 200jt $385M
Rp 0 jt
(Rp 200jt)
(Rp400jt)
(Rp 600jt)
(Rp 800jt)

At Year-End, DripPot is predicted to own cash

Valued at Rp385M
Summary

Financial Ratio Financial Ratio

● Payback Period = 10 months

● IRR 1 year = 11.29%
● IRR 5 year = 56.47% per year
Bill Of Material
Operation Process Chart
Assembly Chart
Cycle Time & Resource Utilization
MPS & MRP

We do MPS & MRP calculation for 1 year forecast in excel

Machine Requirements & Area Calculation
Storage System
Stacking
In the unloading area, boxes
from the truck will be
stacked in a designated spot
before being carried to the
warehouse.
In the loading area, boxes of
the finished goods will be
stacked before being loaded
into the truck.
Racks Shelving
Boxes of raw materials will be We store the smaller raw
put into designated spots in materials (in small boxes)
the racks in the Raw Material into shelves in the Raw
Warehouse.
Material Warehouse.
Finished goods (Drip Pot)
that have been put into the We use shelving so that the
packaging will be put into boxes can be organized
racks in the Finished Goods according to their type, and
Warehouse. the smaller items will not be
scattered and is easily taken.
We use racks so that the
boxes can be organized
according to their types, and
also to avoid the boxes
breaking because of stacking
for too long.
Material Handling System
Trucks
Necessity from using Racks Storage
System
Boxes of raw materials in the Raw Material
Warehouse will be put into or taken from
the racks using a forklift truck.
Boxes of finished goods (Drip Pot) in the
Finished Goods Warehouse will be put into
or taken from the racks using a forklift
truck.
Factory Trolley
Transporting boxes of raw materials from
unloading area to the raw material warehouse.
Transporting raw materials in boxes from the
raw material warehouse to the next
workstations.
Trolley is used to move WIP goods between
workstations.
Moving goods from packaging workstation to
finished goods warehouse.
Activity Relationship Chart
Activity Relationship Diagram
Plant Layout
Suppliers List

No Material Supplier(s) Location Notes

Fertilizer Hole Cover Sourcing Strategy: Single Group Sourcing

1
Supplier Perumahan Bekasi
Regensi 2 Blok DD 8 , Reason For Selection: Location Close By
Direct Water Hole PT. Xtra Sukses Tama No 10, Wanasari, Kec.
2
Cover Cibitung, Bekasi, Jawa Item/Supplier Profile: Non-Critical
Barat 17520
3 Disposal Hole Cover Relationship Strategy: Associated Supplier

Rain Water Micro

4 Sourcing Strategy: Single Sourcing
Filter

Jl. Perjuangan KM 4 Reason For Selection: Location Close By

Direct Water Hole
5 CV. Hutama Karya Abadi Bekasi Utara, Kota
Filter
Bekasi, 17121 Item/Supplier Profile: Non-Critical

Anti Stagnant Hole Relationship Strategy: Associated Supplier

6
Water Filter
Suppliers List

7 Acrylic Supplier PT. Bintang Kencana Taman Tekno Blok Sourcing Strategy: Single Group Sourcing
Putra K-2 No. 6 BSD City,
South Tangerang, Reason For Selection: Location Close By and Able to
Banten, Produce Customizable Product
8 Fertilizer Indicator
Indonesia,15310
Item/Supplier Profile: Non-Critical

Relationship Strategy: Associated Supplier

9 Fertilizer Button PT. Banshu Plastic JL. Jababeka XIV, Blok Sourcing Strategy: Single Sourcing
Indonesia J/12-B, Kawasan
Industri Jababeka, Reason For Selection: Location Close By
17520, Harja Mekar,
Item/Supplier Profile: Non-Critical
Kec. Cibitung, Bekasi,
Jawa Barat 17532
Relationship Strategy: Associated Supplier

10 ABS Plastic Pellets PT. Riken Indonesia MM 2100 Industrial Sourcing Strategy: Single Sourcing
Town Jl. Jawa Blok
H-9, Gandamekar, Reason For Selection: Location Close By
West Cikarang, Bekasi,
Item/Supplier Profile: Non-Critical
West Java 17520
Relationship Strategy: Associated Supplier
Suppliers List

11 Resin PT. Inori Indonesia Niaga Kalimas 2, Jl. Sourcing Strategy: Single Sourcing
Inspeksi Kalimalang
No.15-16, Tambun, Reason For Selection: Location Close By
Kec. Cibitung, Bekasi,
Item/Supplier Profile: Non-Critical
Jawa Barat 17510
Relationship Strategy: Conventional Supplier

12 Drip Hose PT Sahabat Agritama No. 1, Jl. Gn. Sahari, Sourcing Strategy: Single Sourcing
RT.16/RW.3, Gn. Sahari
Utara, Kecamatan Reason For Selection: Location Close By
Sawah Besar, Kota
Item/Supplier Profile: Non-Critical
Jakarta Pusat, Daerah
Khusus Ibukota
Relationship Strategy: Conventional Supplier
Jakarta 10720

13 Cardboard PT Hako Mandiri Perkasa Jalan Ks. Tubun No. Sourcing Strategy: Single Sourcing
30, Koang Jaya,
Karawaci, Tangerang, Reason For Selection: Location Close By
Indonesia
Item/Supplier Profile: Non-Critical

Relationship Strategy: Associated Supplier

Suppliers List

14 Glue PT. Aica Indria Kws Industri, Jl. Sourcing Strategy: Single Sourcing
Pulogadung No.22,
RW.9, Jatinegara, Kec. Reason For Selection: Location Close By
Pulo Gadung, Kota
Item/Supplier Profile: Non-Critical
Jakarta Timur,
Daerah Khusus
Relationship Strategy: Conventional Supplier
Ibukota Jakarta 13920

15 Duct tape PT. Ekadharma Kawasan Industri Sourcing Strategy: Single Sourcing
International Tbk. Pasar Kemis Blok C1,
Jl. Raya Pasar Kemis, Reason For Selection: Location Close By
Tangerang, Banten,
Item/Supplier Profile: Non-Critical
15560
Relationship Strategy: Conventional Supplier

16 Artificial grass PT. Sumara Global Jalan Bandengan Sourcing Strategy: Single Sourcing
Indonesia Utara Raya No.3A,
RT001 RW010, Reason For Selection: Lower price when bulk ordering
Pekojan, Tambora,
Item/Supplier Profile: Non-Critical
Jakarta Barat, Kota
Jakarta Barat, DKI
Relationship Strategy: Conventional Supplier
Jakarta 11240
Channel

We use e-commerce, social media (Instagram, Facebook & TikTok), and planter
community for our product channel.

We also work together with other retailers like plantation retailer and house hardware
retailer like ACE hardware & IKEA hardware.

Our primary product customers are plant and home decor enthusiasts. Meanwhile,
our secondary product customer are plant-filled public enterprises.

Our competitors only sell their product in e-commerce such as Tokopedia, Bukalapak,
Lazada, Shopee, and Blibli.
Warehouse Operations

In terms of warehouse operation, we chose to have a central warehouse near our

factory in Bekasi, West Java, which will be fully operated by our employees, to ensure
flexibility in our distribution activities.

We want full control over our warehousing operations. Thus, we prefer to rent the
warehouse over using a third party logistics warehouse.
Distribution System

Our distribution system follows two approaches; a direct-to-consumer approach and an

indirect one.
In the direct approach, most of customers’ purchasing processes happen through the
internet. They can visit our website, call our customer service, or contact us through
social media to specify the number of DripPot they need, their address, before then
being redirected to our payment system.
The indirect approach, on the other hand, lets customers see DripPot first hand in
retail stores, florists, or home improvement stores.
Both approaches target different segments and might have different marketing
strategies.
Distribution System Decision

We use 3PL, Kamadjaja Logistic for retailers distribution, as it is more efficient in cost,
gain flexibility, and allows us to focus on our core competencies.

Meanwhile, we use couriers such as SiCepat, JNE, J&T, NinjaExpress, TIKI, DHL, Go-Jek,
and Grab for direct selling distribution.
Forward Supply Chain Network

PT. Ekadharma
PT. Riken Indonesia
International Tbk.
PT. Bintang Kencana Putra
ABS Plastic Pellets Spl. Duct Tape Supplier
Rain Water Microfilter Spl. DripPot™
PT. Inori Indonesia Plant
PT. Aica Indria Direct Water Hole Filter

Resin Supplier Glue Supplier Anti-Stagnant Hole Water Filter

Distributor
Wood Paper PT. Hako Mandiri Perkasa
Supplier Manufacturer
Cardboard Manufacturer
Retailer
PT. Banshu Plastic
PT. Bintang Kencana Putra PT. Xtra Sukses Tama
Indonesia

Acrylic Supplier Fertilizer Button Supplier Direct Water Hole Cover

Customer
Fertilizer Indicator Spl. Disposal Hole Cover
PT. Sumara Global
Indonesia Fertilizer Hole Cover Supplier

PT Sahabat Agritama Artificial Grass Supplier

Drip Hose Supplier

Reverse Supply Chain Network
Completed Supply Chain Network
End of the Presentation

Thank You!
https://youtu.be/nGYeBgrhGNk